Bata Signature design - ME & Comfortable with it
Karolina Rerichova
Published
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“Me&Comfortable with it” has been a key brand message for several years, utilized in both print campaigns and online interfaces. The goal was to convey to customers the importance of feeling comfortable in their own skin and embracing their true selves.
I was tasked with visually interpreting this claim in a purely graphic manner to effectively complement the media in which it was used.