Gabriela Dias

Created and maintained multilingual marketing web pages, including location pages and business profile content, plus digital press kits and related business assets. Supported SEO/GEO by analyzing existing site content, messaging, and user experience, incorporating stakeholder feedback to improve conversion rate opportunities. Prepared digital marketing campaign plans and supported campaign coordination using collaboration and planning tools. Coordinated cross-functional communication across Marketing, Brand, Design, Content Creation, Communications and other stakeholders to support digital initiatives, reporting, documentation, and internal materials. Actively contributed to AI/GEO performance analysis and competitive research around key digital conversion points, translating insights into actionable plans to improve quality and visibility.

Led full brand rebrand and branding, defining visual identity and tone of voice. Planned and executed multichannel digital strategy across TikTok, Instagram, Facebook, and LinkedIn. Managed paid campaigns and newsletters, achieving 91K views, 19K reach, +74% engagement, and +63% Facebook visits. Created strategic content tailored to a technical financial sector. Conducted metrics and KPIs analysis, turning data into actionable growth insights. Developed social media strategy for the international B2B luxury furniture market. Managed content creation, scheduling, and publishing across LinkedIn, Instagram, Facebook, X, and company website. Increased brand visibility and engagement among architects, designers, and corporate clients. Handled press communications and press releases to enhance brand reputation. Managed outbound outreach strategies to drive lead generation and client acquisition.

Led social media management and multichannel digital strategy across TikTok, Instagram, Facebook, and LinkedIn; planned and executed campaigns and content; improved brand visibility and engagement across target audiences.