I am a passionate digital media manager and product designer with strong experience in user-centered design, social media engagement, and storytelling. I enjoy collaborating with teams to create visually engaging and intuitive designs that enhance user experience and brand visibility. My background spans digital media management and UX design, where I leverage research, strategy, and creative skills to deliver impactful digital content and products. Throughout my career, I have had the privilege of working with academic institutions, design agencies, and startups, driving initiatives that improved social media performance, streamlined design workflows, and created compelling visual stories. I thrive on transforming data-driven insights into elegant design solutions while fostering collaboration and innovation across teams.

Nirali Bhansali

I am a passionate digital media manager and product designer with strong experience in user-centered design, social media engagement, and storytelling. I enjoy collaborating with teams to create visually engaging and intuitive designs that enhance user experience and brand visibility. My background spans digital media management and UX design, where I leverage research, strategy, and creative skills to deliver impactful digital content and products. Throughout my career, I have had the privilege of working with academic institutions, design agencies, and startups, driving initiatives that improved social media performance, streamlined design workflows, and created compelling visual stories. I thrive on transforming data-driven insights into elegant design solutions while fostering collaboration and innovation across teams.

Available to hire

I am a passionate digital media manager and product designer with strong experience in user-centered design, social media engagement, and storytelling. I enjoy collaborating with teams to create visually engaging and intuitive designs that enhance user experience and brand visibility. My background spans digital media management and UX design, where I leverage research, strategy, and creative skills to deliver impactful digital content and products.

Throughout my career, I have had the privilege of working with academic institutions, design agencies, and startups, driving initiatives that improved social media performance, streamlined design workflows, and created compelling visual stories. I thrive on transforming data-driven insights into elegant design solutions while fostering collaboration and innovation across teams.

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Work Experience

Digital Media Manager at Northeastern University
April 30, 2025 - August 11, 2025
Led storytelling efforts by interviewing over 20 students and faculty to create engaging spotlight features on co-op experiences. Increased social media engagement by 20% across Facebook, Instagram, YouTube, and LinkedIn through data-driven strategies. Designed event flyers using Canva that boosted interactions and event sign-ups by 15%. Enhanced curriculum awareness by 22% through thoughtfully designed course flyers applying principles of visual hierarchy and information design. Analyzed monthly content performance using quantitative and qualitative data to improve clarity. Simplified content workflows with improved visual elements, ensuring consistency and reducing design-edit cycles.
Product Designer at Digo Designs
August 31, 2023 - August 11, 2025
Developed a data-informed design strategy for client website prototypes incorporating well-researched keywords. Built and maintained design systems in Figma, enhancing visual consistency and reducing design time by 30%. Directed the copy team by vetting 20+ weekly pieces to maintain brand voice and foster customer loyalty and retention. Led UX enhancements by applying strategic product thinking to identify pain points and deliver intuitive solutions. Collaborated with UX researchers in multi-platform design projects through brainstorming and ideation.
Public Relations Associate at Chimp&z Inc Agency
July 31, 2023 - August 11, 2025
Created 70+ user-centered content design pieces tailored from audience insights to enhance clarity and digital user experience. Developed newsletters and presentations using Adobe InDesign and Illustrator that optimized user engagement and supported client acquisition efforts. Transformed interviews into compelling design stories published on global media platforms. Led a small team to execute over 10 social media and PR campaigns ensuring cross-platform consistency and fast-paced stakeholder communication to accelerate PR media decisions.

Education

Master in Digital Media – Interaction Design at Northeastern University
January 1, 2023 - January 1, 2025
Bachelors in Management Studies – Sales & Marketing at University of Mumbai
January 1, 2017 - January 1, 2020

Qualifications

UX Writing Club’s AI for UX/UI Design Course
January 1, 2025 - August 11, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Retail