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I am a Digital Marketing & Events Specialist with over 10 years of experience in luxury, B2B, and lifestyle sectors. I drive growth through data-driven strategy, standout content, and cross-channel campaigns. Known for increasing brand engagement and building high-performing funnels, I bring creative leadership and executional strength to teams that value innovation, quality, and storytelling. My passion for digital marketing is matched by my ability to collaborate effectively with designers, developers, and stakeholders to optimize brand launches and conversion pathways. I am eager to contribute my skills and energy to a dynamic company environment where I can help achieve measurable impact through strategic storytelling and paid campaigns.…I am a Digital Marketing & Events Specialist with over 10 years of experience in luxury, B2B, and lifestyle sectors. I drive growth through data-driven strategy, standout content, and cross-channel campaigns. Known for increasing brand engagement and building high-performing funnels, I bring creative leadership and executional strength to teams that value innovation, quality, and storytelling. My passion for digital marketing is matched by my ability to collaborate effectively with designers, developers, and stakeholders to optimize brand launches and conversion pathways. I am eager to contribute my skills and energy to a dynamic company environment where I can help achieve measurable impact through strategic storytelling and paid campaigns.

Roberta Marchesini

Digital Marketer, Content Strategist, Marketing Strategist

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I am a Digital Marketing & Events Specialist with over 10 years of experience in luxury, B2B, and lifestyle sectors. I drive growth through data-driven strategy, standout content, and cross-channel campaigns. Known for increasing brand engagement and building high-performing funnels, I bring creative leadership and executional strength to teams that value innovation, quality, and storytelling. My passion for digital marketing is matched by my ability to collaborate effectively with designers, developers, and stakeholders to optimize brand launches and conversion pathways. I am eager to contribute my skills and energy to a dynamic company environment where I can help achieve measurable impact through strategic storytelling and paid campaigns.…I am a Digital Marketing & Events Specialist with over 10 years of experience in luxury, B2B, and lifestyle sectors. I drive growth through data-driven strategy, standout content, and cross-channel campaigns. Known for increasing brand engagement and building high-performing funnels, I bring creative leadership and executional strength to teams that value innovation, quality, and storytelling. My passion for digital marketing is matched by my ability to collaborate effectively with designers, developers, and stakeholders to optimize brand launches and conversion pathways. I am eager to contribute my skills and energy to a dynamic company environment where I can help achieve measurable impact through strategic storytelling and paid campaigns.

Available to hire

I am a Digital Marketing & Events Specialist with over 10 years of experience in luxury, B2B, and lifestyle sectors. I drive growth through data-driven strategy, standout content, and cross-channel campaigns. Known for increasing brand engagement and building high-performing funnels, I bring creative leadership and executional strength to teams that value innovation, quality, and storytelling.

My passion for digital marketing is matched by my ability to collaborate effectively with designers, developers, and stakeholders to optimize brand launches and conversion pathways. I am eager to contribute my skills and energy to a dynamic company environment where I can help achieve measurable impact through strategic storytelling and paid campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

Digital Marketing & Events Specialist

January 1, 2017 - Present

Specialized in digital marketing and event management with over 10 years experience in luxury, B2B, and lifestyle sectors. Managed digital marketing strategies for 14+ B2B clients in finance, mining, and tech industries, improving lead quality and reducing acquisition costs by up to 18% through tailored LinkedIn, Meta, and Google Ads campaigns. Created and maintained monthly cross-channel content calendars, increasing client social engagement rates by 35% on LinkedIn and Instagram. Produced over 100 pieces of SEO-aligned content resulting in a 22% average uplift in CTRs and 40% increase in email open rates. Collaborated with designers, web developers, and client stakeholders to execute cohesive brand launches and optimize conversion pathways. Elevated brand presence through strategic storytelling and paid campaigns, increasing Facebook and Instagram engagement by 60% year-on-year. Produced seasonal content and ran Meta and Google Ads that directly led to 400+ ticket sales per event and

Digital Marketing & Events Manager at Millon Wines

December 31, 2020 - August 12, 2025

Led digital marketing and event management operations from 2017 to 2020, including campaign management, SEO, email marketing, content creation, and cross-channel advertising using Meta Ads, Google Ads, and LinkedIn Campaign Manager. Collaborated with editorial and commercial teams ensuring brand consistency across digital channels. Supported live coverage and post-event reporting to drive repeat attendance and community growth within the publication's subscriber base.

Digital Marketing & Events Manager at Ginormous B2B Marketing

January 1, 2020 - Present

Managed digital advertising and SEO campaigns for B2B clients in finance, mining, and tech sectors, optimizing lead quality and acquisition costs through tailored LinkedIn, Meta, and Google Ads campaigns, SEMrush, and Google Analytics data analysis.

Digital Marketing & Events Assistant at Financial Standard

December 31, 2015 - August 12, 2025

Supported end-to-end event delivery including guest list coordination, venue sourcing, speaker liaison for finance industry summits. Improved SEO performance of corporate website and campaign pages increasing visibility and investor engagement. Coordinated multi-day conferences for 1,200+ attendees handling logistics, speaker preparations, venue management, and post-event analytics. Collaborated with sponsors and editorial teams to align messaging across industry publications and promotional campaigns. Supported video content production and live event coverage to increase social media reach and stakeholder engagement.

Digital Marketing & Events Executive at Perennial Value Management

December 31, 2016 - August 12, 2025

Coordinated digital marketing and event participation driving brand awareness and client engagement in financial services sector.

Founder & Digital Marketing Lead at Tema Moda

January 1, 2020 - Present

Led end-to-end campaign execution including Meta ads, content production, Shopify setup, influencer partnerships, and email automation for a personal brand in fashion rooted in Italian craftsmanship and digital retail innovation. Hosted collaborative events with luxury partners, growing brand awareness and increasing traffic through organic and paid channels. This project has since been scaled down to allow full focus on future roles.