I am a multidisciplinary designer with over 10 years of experience working across UX/UI design, branding and visual identity, as well as front-end implementation. I am passionate about creating intuitive and scalable digital experiences for both B2B and B2C environments, such as SaaS platforms, eCommerce, and corporate websites. I enjoy bridging the gap between design and development teams, leading design systems, and aligning creative work with business objectives. My work is grounded in user-centered design, visual storytelling, and a commitment to continuous innovation across digital channels. _Website not available. Sign in: https://www.twine.net/signup_

Mercè Argemí

I am a multidisciplinary designer with over 10 years of experience working across UX/UI design, branding and visual identity, as well as front-end implementation. I am passionate about creating intuitive and scalable digital experiences for both B2B and B2C environments, such as SaaS platforms, eCommerce, and corporate websites. I enjoy bridging the gap between design and development teams, leading design systems, and aligning creative work with business objectives. My work is grounded in user-centered design, visual storytelling, and a commitment to continuous innovation across digital channels. _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a multidisciplinary designer with over 10 years of experience working across UX/UI design, branding and visual identity, as well as front-end implementation. I am passionate about creating intuitive and scalable digital experiences for both B2B and B2C environments, such as SaaS platforms, eCommerce, and corporate websites.

I enjoy bridging the gap between design and development teams, leading design systems, and aligning creative work with business objectives. My work is grounded in user-centered design, visual storytelling, and a commitment to continuous innovation across digital channels.

Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Freelance Designer at Self-Employed
January 1, 2025 - Present
Lead end-to-end creative projects for diverse clients including brand identity design, digital product interfaces, and web development. Create visual identities and design systems ensuring consistency across digital and print. Design and develop custom WordPress websites focusing on responsive layouts, usability, and performance. Deliver UX/UI solutions for web and eCommerce projects, including prototyping and user testing. Manage client relationships, proposals, and project timelines while maintaining creative excellence.
Senior UX/UI Designer at VINCLE, Barcelona (Spain)
January 1, 2025 - August 27, 2025
Redesigned commercial management software using focus groups, user testing, and prototypes to enhance user experience and optimize functionality. Defined and implemented a comprehensive design system for all company software products, including components and color palettes. Researched best practices and applied innovative solutions to improve product outcomes. Collaborated closely with developers, product owners, and the CTO to refine and design new features.
Digital Design Manager at AMETLLER ORIGEN, Barcelona (Spain)
January 1, 2023 - August 27, 2025
Led the digital design team, supervised junior designer's work, and worked alongside the Digital Strategy, eCommerce, and Creative Directors. Designed creatives for large-scale digital marketing campaigns and deployed assets across multiple media platforms. Defined new eCommerce platform features and coordinated with developers for implementation. Developed marketing automation campaigns for client acquisition and retention using Salesforce Marketing Cloud.
Digital Graphic Designer at AMETLLER ORIGEN, Barcelona (Spain)
January 1, 2021 - August 27, 2025
Conducted UX/UI redesign of the company’s eCommerce platform using Sketch and Figma, improving user experience and brand alignment. Designed the UX/UI for the internal communication app collaborating with the Communication team on information architecture and templates.
UX/UI and Web Development Manager at ATREVIA, Madrid (Spain)
January 1, 2019 - August 27, 2025
Directed a team of 2 designers, collaborating with developers and server providers to deliver approximately 10 corporate websites annually. Applied WordPress programming and troubleshooting to meet project deadlines. Worked with internal teams and clients from various industries to deliver tailored web solutions balancing feasibility and design quality.
UX/UI and Web Developer at ATREVIA, Madrid (Spain)
January 1, 2018 - August 27, 2025
Managed about 10 corporate website projects per year, ensuring timely delivery and coordination between internal and external teams. Designed and formatted newsletters for communication using HTML and Mailchimp. Utilized WordPress development skills to create functional websites meeting client expectations.
Graphic Designer at Instituto TRACOR, Madrid (Spain)
January 1, 2015 - August 27, 2025
Created the visual identity of Instituto TRACOR by developing a Corporate Brand Manual ensuring brand consistency. Designed creative assets for digital marketing campaigns across social media platforms such as Instagram, Facebook, and LinkedIn. Collaborated with developers on UX/UI design of the corporate website to enhance user experience.
Freelance Graphic Designer at Self-Employed, Barcelona and Madrid (Spain)
January 1, 2016 - August 27, 2025
Designed visual identities for diverse clients including youth associations, law firms, and pharmaceutical companies to strengthen brand consistency. Produced creative materials such as posters, brochures, and large-format graphics tailored to client needs and events. Managed client relationships to deliver tailored graphic materials meeting branding and timeline requirements.
Architect at Argemí Ballbè Arquitectura, Barcelona (Spain)
January 1, 2012 - August 27, 2025
Directed full architectural projects from concept through execution for renovations, homes, facilities, and public spaces. Led the graphic representation department creating 3D models, photomontages, diagrams, and presentation panels to communicate design concepts effectively. Applied spatial design and user flow principles transferable to digital UX/UI design.

Education

User-Centered Digital Product Design at Factoría Cultural, Madrid (Spain)
January 1, 2018 - December 31, 2018
MFA in Graphic Design Communication at Universidad San Pablo CEU – Instituto TRACOR, Madrid (Spain)
January 1, 2013 - December 31, 2014
Bachelor of Architecture at Universitat Internacional de Catalunya (UIC), Barcelona (Spain)
January 1, 2003 - December 31, 2009

Qualifications

Google Analytics Certified
January 11, 2017 - August 12, 2018

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services, Education