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I'm a UX Designer and Researcher with a focus on turning complex problems into intuitive digital experiences. I design scalable products across SaaS and consumer platforms, blending user research, gamification, and content strategy to drive meaningful outcomes. I love prototyping fast, shipping practical designs, and collaborating across cross-functional teams to turn bold ideas into enterprise-ready solutions.…I'm a UX Designer and Researcher with a focus on turning complex problems into intuitive digital experiences. I design scalable products across SaaS and consumer platforms, blending user research, gamification, and content strategy to drive meaningful outcomes. I love prototyping fast, shipping practical designs, and collaborating across cross-functional teams to turn bold ideas into enterprise-ready solutions.

Rohini Rajani

UX Designer, Product Designer, UI Designer, +2

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I'm a UX Designer and Researcher with a focus on turning complex problems into intuitive digital experiences. I design scalable products across SaaS and consumer platforms, blending user research, gamification, and content strategy to drive meaningful outcomes. I love prototyping fast, shipping practical designs, and collaborating across cross-functional teams to turn bold ideas into enterprise-ready solutions.…I'm a UX Designer and Researcher with a focus on turning complex problems into intuitive digital experiences. I design scalable products across SaaS and consumer platforms, blending user research, gamification, and content strategy to drive meaningful outcomes. I love prototyping fast, shipping practical designs, and collaborating across cross-functional teams to turn bold ideas into enterprise-ready solutions.

Available to hire

I’m a UX Designer and Researcher with a focus on turning complex problems into intuitive digital experiences. I design scalable products across SaaS and consumer platforms, blending user research, gamification, and content strategy to drive meaningful outcomes.
I love prototyping fast, shipping practical designs, and collaborating across cross-functional teams to turn bold ideas into enterprise-ready solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

UX Designer & Consultant at Center for Digital Experiences, New York

August 1, 2024 - Present

Led usability testing and implemented data-driven UI improvements for the Williams College Museum of Art website, enhancing user navigation and earning 100% stakeholder approval. Led unmoderated usability testing on the MET Museum's Events page using the Userlytics Platform, identifying pain points and providing actionable design recommendations. Redesigned the website and restructured Information Architecture for the College Access Consortium of New York, applying WCAG 2.1 accessibility guidelines and data-driven insights from user interviews.

Ethnographic Researcher at Toyota Woven City, Remote

September 1, 2024 - December 31, 2025

Conducted qualitative ethnographic research, including contextual inquiry and in-depth user interviews, to study user behaviors and social dynamics within successful innovation communities/living laboratories. Synthesized research findings into 3 actionable insights informing early-stage product and service concepts.

Product Design Intern at Subjective Labs

June 1, 2025 - August 1, 2025

Conceptualized and designed a 0→1 AR-based, gamified web experience, translating abstract product goals into user flows, wireframes, and high-fidelity prototypes.

UX/UI Designer at Daily Dumbbell

October 1, 2022 - July 1, 2024

Designed a 0→1 B2B 2C gamified product in 3 months using Lean UX and gamification principles; developed branding guidelines and a UX voice chart to effectively communicate product tone, leading to 90% onboarding success within the first month of product launch.

Lead UX/UI Designer / UX Writer at ShikshaLokam

June 1, 2022 - July 1, 2024

Designed end-to-end features and prototypes for open-source national-level government projects using Figma, implementing user-centered design principles, and improving adoption by 40% among 300k users over 2 years. Established a UX Writing process and Help Center, reducing support dependency by 50%. Led user research and heuristic analysis to improve overall product experience and managed cross-functional collaboration using Agile frameworks to deliver accessible and intuitive product designs. Optimized the UX design process for the Product team, cutting delivery time by 50%.

Fellow / Educator at Teach For India

June 1, 2020 - June 1, 2022

Designed scalable learning programs and social innovation projects for 130+ students, reducing dropout rates by 25%. Taught in a low-income government school for two years and trained 100+ volunteers in leadership.

Lead UX/UI Designer / UX Writer at Shiksha Lokam

June 1, 2022 - July 1, 2024

Led end-to-end UX for open-source government SaaS products; increased adoption by 40% in 2 years. Established a UX writing workflow and a Digital Help Center that reduced reliance on support by 50%. Standardized design workflows to reduce handoff cycles from 4 weeks to 2 weeks and delivered enterprise-ready designs through Agile collaboration.

UX Designer / Writer at Daily Dumbbell (Personal Startup)

October 1, 2022 - July 1, 2024

Designed 0→1 B2B2C fitness app using Lean UX and gamification; shipped MVP in 10 months; achieved 1000+ downloads in 6 months post-launch. Created branding guidelines and UX voice, and earned recognition as one of India’s Top 10 Fitness Startups (Siliconindia Startup City Magazine, 2023).

Student Experience and Engagement Graduate Assistant at Pratt Institute

January 1, 2025 - Present

Supported student experience initiatives, contributing to campus engagement and events as part of graduate student leadership.

Student Affairs Representative at Pratt Institute

January 1, 2024 - January 1, 2025

Represented student affairs, facilitated events and programs, and supported student initiatives.