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I am a digital marketing professional with hands-on experience in email marketing and marketing automation. With a strong background in strategizing and executing campaigns across B2B and B2C markets, I focus on streamlining workflows, optimizing campaigns, and leveraging automation so teams can work with clarity and purpose. Throughout my career, I have worked with startups and remote teams both locally and globally, improving lead quality, reducing operational costs, and mentoring team members to use marketing automation tools effectively. I enjoy strategizing paid marketing campaigns and enhancing customer journeys through integrated CRM systems.…I am a digital marketing professional with hands-on experience in email marketing and marketing automation. With a strong background in strategizing and executing campaigns across B2B and B2C markets, I focus on streamlining workflows, optimizing campaigns, and leveraging automation so teams can work with clarity and purpose. Throughout my career, I have worked with startups and remote teams both locally and globally, improving lead quality, reducing operational costs, and mentoring team members to use marketing automation tools effectively. I enjoy strategizing paid marketing campaigns and enhancing customer journeys through integrated CRM systems.

Liyana Shaik

Marketing Strategist, Marketing Automation Specialist, Digital Marketer, +2

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I am a digital marketing professional with hands-on experience in email marketing and marketing automation. With a strong background in strategizing and executing campaigns across B2B and B2C markets, I focus on streamlining workflows, optimizing campaigns, and leveraging automation so teams can work with clarity and purpose. Throughout my career, I have worked with startups and remote teams both locally and globally, improving lead quality, reducing operational costs, and mentoring team members to use marketing automation tools effectively. I enjoy strategizing paid marketing campaigns and enhancing customer journeys through integrated CRM systems.…I am a digital marketing professional with hands-on experience in email marketing and marketing automation. With a strong background in strategizing and executing campaigns across B2B and B2C markets, I focus on streamlining workflows, optimizing campaigns, and leveraging automation so teams can work with clarity and purpose. Throughout my career, I have worked with startups and remote teams both locally and globally, improving lead quality, reducing operational costs, and mentoring team members to use marketing automation tools effectively. I enjoy strategizing paid marketing campaigns and enhancing customer journeys through integrated CRM systems.

Available to hire

I am a digital marketing professional with hands-on experience in email marketing and marketing automation. With a strong background in strategizing and executing campaigns across B2B and B2C markets, I focus on streamlining workflows, optimizing campaigns, and leveraging automation so teams can work with clarity and purpose.

Throughout my career, I have worked with startups and remote teams both locally and globally, improving lead quality, reducing operational costs, and mentoring team members to use marketing automation tools effectively. I enjoy strategizing paid marketing campaigns and enhancing customer journeys through integrated CRM systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Executive at Hiredly

January 31, 2025 - August 13, 2025

Automated weekly and monthly digital ad reports, saving up to 3 hours per team member from manual reporting. Led CRM marketing automation efforts by integrating lead capture forms into email newsletters, streamlining the customer journey and improving lead quality. Revamped Work Persona Quiz by setting up UTM tracking, building 35+ landing pages within a week and continuously optimizing them, exceeding user acquisition targets by 193% within a quarter. Strategized and executed B2B and B2C paid marketing campaigns across 6 markets on Google Ads, LinkedIn Ads, and Meta Ads. Conducted weekly campaign diagnostics to ensure optimal performance and presented findings to stakeholders. Optimized campaigns using precise location targeting and experimentation, surpassing inbound B2B lead growth targets by 162%. Performed A/B testing on ad angles, assets, and channels, achieving a CPL of RM 0.36 on the B2C side. Mentored team members at all levels in utilizing marketing automation tools and train

Marketing Operations Executive at Hiredly

January 31, 2024 - August 13, 2025

Implemented an automated lead form filter on landing pages, significantly increasing the percentage of approved B2B leads. Leveraged MailMerge with Gmail and Google Sheets to automate partnership outreach emails. Automated the creative team's order workflow, eliminating hours of back-and-forth communication across departments. Spearheaded data automation efforts for the digital marketing team while maintaining weekly and monthly reports manually. Supported the digital marketing team with B2B and B2C campaign optimization efforts.

Global Translator, Heart-centered Copywriter, Digital Marketer at Digital Nomad

December 1, 2023 - August 13, 2025

Worked remotely with brands and companies locally and globally, collaborating with multiple teams across industries. Reduced operational costs by 27% by transitioning live courses into self-paced formats. Introduced monthly/annual membership models to generate recurring revenue. Crafted and automated high-performing email campaigns and social content, improving open rates and engagement across key touchpoints. Launched organic and paid campaigns for multiple brands, increasing awareness, reach, engagement, and followers by 15–35%. Designed and optimized high-converting landing pages for online courses and memberships, driving CTR, sign-ups, and revenue. Automated podcast publishing workflows, saving up to 1.5 hours per episode and improving backend operations. Managed a remote team of 6 subtitlists to complete a large-scale project on time, training team members on subtitling tools and improving content accessibility across platforms.