I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites. I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.

Paul Carlon

I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites. I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.

Available to hire

I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites.

I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.

See more

Work Experience

Founder, Creative Director & Lead Developer at ASDF.Design
April 1, 2025 - Present
Founded a boutique web studio delivering high-performance, SEO-optimized sites for nonprofits, e-commerce brands, and creative businesses. Engineered custom platforms with API integrations, scalable CMS architecture, and accessibility-first design, raising average client Lighthouse scores from 72 to 95+. Designed and deployed solutions ranging from one-page microsites to full e-commerce ecosystems using Webflow, Next.js, Supabase, and Shopify.
Founder at Duluth.Art
May 1, 2024 - Present
Built Northern Minnesota's first community-powered art directory, connecting artists with audiences. Developed a profile-driven platform with role-based access control, moderation tools, and gallery uploads using Next.js, Node.js, Supabase, and Tailwind. Achieved 500+ monthly visitors during beta launch without paid marketing. Authored all UX copy to maintain platform neutrality and foster community trust.
Interactive Director at Šek Design Studio
March 31, 2025 - August 13, 2025
Spearheaded transition from WordPress to Webflow, launching 20+ sites and cutting build time by 30%. Delivered advanced functionality via API integrations, eliminating plugin dependency. Managed technical delivery aspects including domains, DNS, SSL, and SEO-preserving redirects, ensuring zero ranking drop post-migration. Produced multimedia storytelling and motion design assets that elevated client engagement and brand presence.
Co-Founder, Design Engineer at Mystic.com
January 31, 2023 - August 13, 2025
Co-founded a chain-agnostic NFT market index with ex-CoinMarketCap engineers, launched six months from concept to production. Built mobile-first frontend (Tailwind + Django/Jinja2) processing over 50,000 daily data points in real time. Led visual design and frontend architecture for a cutting-edge Web3 platform.
Product Designer at Cardinal Health
June 30, 2021 - August 13, 2025
Created a responsive design system for mobile and web apps serving over 20,000 employees.
UX Designer at Micro Center
January 1, 2021 - August 13, 2025
Designed a custom PC builder UX that increased configuration engagement by 25%.
Stay-At-Home Dad
May 1, 2021 - August 13, 2025
Managed household operations and early childhood care while continuing professional development through freelance projects.
Design Engineer at ReadyMadeRC.com
January 1, 2017 - August 13, 2025
Redesigned eCommerce UX and implemented custom icons and marketing visuals.
Creative Director at Aver (Enlace Health)
April 1, 2016 - August 13, 2025
Directed brand and product design for healthcare SaaS; built unified design system supporting successful rebrand.
Creative Technologist at Nationwide Insurance
October 1, 2014 - August 13, 2025
Developed interactive prototypes that informed multi-million-dollar digital initiatives.
UX/UI Designer at Manta.com
August 1, 2013 - August 13, 2025
Led UX/UI during major rebrand, achieving 100% year-over-year traffic growth.
Creative Technologist & Designer at Tracermedia, TweenBrands/Justice, AOL, Orange Barrel Media
January 1, 2010 - August 13, 2025
Developed interactive learning tools, branded experiences, and high-profile advertising campaigns for major clients including McGraw-Hill, Gillette, and Toyota.

Education

B.S. in Design Technology (Model Design) at Bemidji State University
January 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Non-Profit Organization, Retail