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I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites. I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.…I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites. I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.

Paul Carlon

Creative Director, Full Stack Developer, Web Developer, +2

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I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites. I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.…I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites. I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.

Available to hire

I am a Creative Technologist and Full-Stack Developer with over 20 years of experience bridging design and development to create high-performance, visually striking digital experiences. My expertise lies in building scalable platforms, CMS architectures, and API integrations that improve performance, accessibility, and deliver measurable business outcomes. I am adept at leading projects from conception to launch, ranging from community directories to global eCommerce sites.

I enjoy combining my skills in frontend and backend technologies with strong design sensibilities to innovate and optimize workflows. Whether engineering custom platforms or producing multimedia storytelling assets, I strive to enhance client engagement and drive technical and creative transformation, always with a focus on accessibility and SEO optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder, Creative Director & Lead Developer at ASDF.Design

April 1, 2025 - Present

Founded a boutique web studio delivering high-performance, SEO-optimized sites for nonprofits, e-commerce brands, and creative businesses. Engineered custom platforms with API integrations, scalable CMS architecture, and accessibility-first design, raising average client Lighthouse scores from 72 to 95+. Designed and deployed solutions ranging from one-page microsites to full e-commerce ecosystems using Webflow, Next.js, Supabase, and Shopify.

Founder at Duluth.Art

May 1, 2024 - Present

Built Northern Minnesota's first community-powered art directory, connecting artists with audiences. Developed a profile-driven platform with role-based access control, moderation tools, and gallery uploads using Next.js, Node.js, Supabase, and Tailwind. Achieved 500+ monthly visitors during beta launch without paid marketing. Authored all UX copy to maintain platform neutrality and foster community trust.

Interactive Director at Šek Design Studio

March 31, 2025 - August 13, 2025

Spearheaded transition from WordPress to Webflow, launching 20+ sites and cutting build time by 30%. Delivered advanced functionality via API integrations, eliminating plugin dependency. Managed technical delivery aspects including domains, DNS, SSL, and SEO-preserving redirects, ensuring zero ranking drop post-migration. Produced multimedia storytelling and motion design assets that elevated client engagement and brand presence.

Co-Founder, Design Engineer at Mystic.com

January 31, 2023 - August 13, 2025

Co-founded a chain-agnostic NFT market index with ex-CoinMarketCap engineers, launched six months from concept to production. Built mobile-first frontend (Tailwind + Django/Jinja2) processing over 50,000 daily data points in real time. Led visual design and frontend architecture for a cutting-edge Web3 platform.

Product Designer at Cardinal Health

June 30, 2021 - August 13, 2025

Created a responsive design system for mobile and web apps serving over 20,000 employees.

UX Designer at Micro Center

January 1, 2021 - August 13, 2025

Designed a custom PC builder UX that increased configuration engagement by 25%.

Stay-At-Home Dad

May 1, 2021 - August 13, 2025

Managed household operations and early childhood care while continuing professional development through freelance projects.

Design Engineer at ReadyMadeRC.com

January 1, 2017 - August 13, 2025

Redesigned eCommerce UX and implemented custom icons and marketing visuals.

Creative Director at Aver (Enlace Health)

April 1, 2016 - August 13, 2025

Directed brand and product design for healthcare SaaS; built unified design system supporting successful rebrand.

Creative Technologist at Nationwide Insurance

October 1, 2014 - August 13, 2025

Developed interactive prototypes that informed multi-million-dollar digital initiatives.

UX/UI Designer at Manta.com

August 1, 2013 - August 13, 2025

Led UX/UI during major rebrand, achieving 100% year-over-year traffic growth.

Creative Technologist & Designer at Tracermedia, TweenBrands/Justice, AOL, Orange Barrel Media

January 1, 2010 - August 13, 2025

Developed interactive learning tools, branded experiences, and high-profile advertising campaigns for major clients including McGraw-Hill, Gillette, and Toyota.