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I am an experienced marketing professional with a strong background in digital marketing, content creation, and project management. Throughout my career, I have developed and executed strategic marketing initiatives across various industries including legal, ecommerce, and short-term rental businesses, leveraging data analytics and agile methodologies to drive growth and optimize performance. I am passionate about using data-driven insights to create impactful campaigns that foster customer acquisition and brand growth. I thrive in collaborative environments, managing cross-functional teams and third-party vendors to deliver user-friendly digital solutions. With certifications in Google Analytics, Content Marketing, and AI-Powered Ads, I continually enhance my skills to stay ahead of industry trends and best practices. My recent entrepreneurial venture involved co-founding and scaling a profitable short-term rental business, where I applied marketing expertise to achieve top-tier guest reviews and strong ROI.…I am an experienced marketing professional with a strong background in digital marketing, content creation, and project management. Throughout my career, I have developed and executed strategic marketing initiatives across various industries including legal, ecommerce, and short-term rental businesses, leveraging data analytics and agile methodologies to drive growth and optimize performance. I am passionate about using data-driven insights to create impactful campaigns that foster customer acquisition and brand growth. I thrive in collaborative environments, managing cross-functional teams and third-party vendors to deliver user-friendly digital solutions. With certifications in Google Analytics, Content Marketing, and AI-Powered Ads, I continually enhance my skills to stay ahead of industry trends and best practices. My recent entrepreneurial venture involved co-founding and scaling a profitable short-term rental business, where I applied marketing expertise to achieve top-tier guest reviews and strong ROI.

Catherine Lazare

Digital Marketer, Marketing Strategist, Project Manager, +2

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I am an experienced marketing professional with a strong background in digital marketing, content creation, and project management. Throughout my career, I have developed and executed strategic marketing initiatives across various industries including legal, ecommerce, and short-term rental businesses, leveraging data analytics and agile methodologies to drive growth and optimize performance. I am passionate about using data-driven insights to create impactful campaigns that foster customer acquisition and brand growth. I thrive in collaborative environments, managing cross-functional teams and third-party vendors to deliver user-friendly digital solutions. With certifications in Google Analytics, Content Marketing, and AI-Powered Ads, I continually enhance my skills to stay ahead of industry trends and best practices. My recent entrepreneurial venture involved co-founding and scaling a profitable short-term rental business, where I applied marketing expertise to achieve top-tier guest reviews and strong ROI.…I am an experienced marketing professional with a strong background in digital marketing, content creation, and project management. Throughout my career, I have developed and executed strategic marketing initiatives across various industries including legal, ecommerce, and short-term rental businesses, leveraging data analytics and agile methodologies to drive growth and optimize performance. I am passionate about using data-driven insights to create impactful campaigns that foster customer acquisition and brand growth. I thrive in collaborative environments, managing cross-functional teams and third-party vendors to deliver user-friendly digital solutions. With certifications in Google Analytics, Content Marketing, and AI-Powered Ads, I continually enhance my skills to stay ahead of industry trends and best practices. My recent entrepreneurial venture involved co-founding and scaling a profitable short-term rental business, where I applied marketing expertise to achieve top-tier guest reviews and strong ROI.

Available to hire

I am an experienced marketing professional with a strong background in digital marketing, content creation, and project management. Throughout my career, I have developed and executed strategic marketing initiatives across various industries including legal, ecommerce, and short-term rental businesses, leveraging data analytics and agile methodologies to drive growth and optimize performance. I am passionate about using data-driven insights to create impactful campaigns that foster customer acquisition and brand growth.

I thrive in collaborative environments, managing cross-functional teams and third-party vendors to deliver user-friendly digital solutions. With certifications in Google Analytics, Content Marketing, and AI-Powered Ads, I continually enhance my skills to stay ahead of industry trends and best practices. My recent entrepreneurial venture involved co-founding and scaling a profitable short-term rental business, where I applied marketing expertise to achieve top-tier guest reviews and strong ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

CoFounder and Property Manager at Patrick and Catherine Cozy Stays LLC

October 1, 2023 - Present

Launched and managed a profitable short-term rental business, overseeing property setup, pricing strategy, guest communications, and vendor management. Developed targeted marketing strategies resulting in high occupancy rates and positive guest reviews on Airbnb. Generated monthly revenue through strategic pricing, seasonal promotions, and data analytics to optimize bookings. Built automated operational systems and transitioned day-to-day operations to a professional property management company for passive income.

Marketing Manager at Seiler LLP

October 1, 2023 - August 13, 2025

Led procurement and third-party vendor hiring for comprehensive firm website redesign, resulting in a modern and user-friendly presence. Managed intranet redesign vendor collaboration to align with organizational goals. Executed strategic marketing and PR initiatives to enhance client brand images. Oversaw integrated marketing and PR activities, delegated tasks, managed deadlines, developed processes, and monitored KPIs. Drafted and edited content including pitches, articles, blogs, and press materials. Managed Salesforce email campaigns, website, and social media posts. Utilized Google Analytics data to identify opportunities for improving user engagement and conversion rates.

Growth Marketing Manager at Piping Rock Inc.

May 31, 2022 - August 13, 2025

Scaled existing marketing channels and identified new growth opportunities. Oversaw daily performance tracking and optimized budget allocations. Conducted customer analysis and segmentation to identify strategic marketing opportunities. Managed budgeting, forecasting, and ROI assessments. Created social media, email, and Google shopping advertisement campaigns.

Knowledge Solutions Specialist at Cleary Gottlieb Steen and Hamilton LLP

August 1, 2021 - August 13, 2025

Managed stakeholder expectations and guided teams in agile methodology implementations. Developed instructional courses and materials for internal support teams firm-wide. Executed Enterprise Content Management Strategy implementation. Managed intranet page structure, design, security, and functionality. Contributed to governance models, procedures, and policies. Delivered firm-wide training programs. Conducted smoke and UAT testing of new code and wrote technical requirements with test scripts.