Available to hire
Hi, I’m Eric Benroth. Over the past decade I’ve honed my craft as a Creative Professional, collaborating with esteemed clients such as Marcom LA (Apple). I’ve designed global campaigns for Apple Pay, Apple Arcade, and the Apple World Wide Developers Conference, and I’ve partnered with Apple’s Global Retail Support team to craft design layouts and illustrations for Apple Services initiatives. I enjoy translating ideas into engaging visuals that work across global audiences, platforms, and touchpoints.
I’m currently based in Farmington, UT, where I lead creative initiatives, mentor a team of designers, and stay connected with the local arts community. My work spans art direction, visual design, and illustration, with a focus on typography, motion, and narrative that elevates customer experiences in retail and digital spaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Visual Designer CE, Retail Engagement and Marketing at Apple (Remote)
June 30, 2025 - August 13, 2025Contributed to design and creative concepts using Sketch, Illustrator, Photoshop, and Keynote for global execution. Designed communication layouts aimed at employee engagement for a worldwide retail audience. Directed art for an illustration system used in employee retail reference materials. Created custom animated illustrations to engage employees about the release of F1 The Movie.
Art Director CE at Marcom LA, Los Angeles, CA
June 30, 2023 - August 13, 2025Provided typography and design expertise for the 'Apple Arcade is open' campaign, addressing translation and readability for a global audience. Developed design and animation concepts for Apple Wallet, Payments and Commerce international digital advertisements. Led the creation and implementation of a new Apple logo for Marcom LA's office relocation by designing the vision and final execution.
Creative Professional at Apple, Farmington, UT
March 1, 2017 - PresentDirected internal results-driven communications and provided mentorship to the creative team aligned with 'Today At Apple' customer experience strategies. Fostered connections with the local arts community to optimize technology use. Managed training plans for team education and store priorities in creative store initiatives.
Artist - History in a Minute Campaign at Weber County Heritage Foundation, Ogden, UT
December 31, 2021 - August 13, 2025Created opening frame artworks for 24 'History in a Minute' videos on YouTube. Applied design and animation skills to effectively attract audience attention. Was selected from diverse local artists as the primary artist for the initial campaign.
Visual Designer CE, Retail Engagement and Marketing at Apple (Remote)
June 30, 2025 - August 14, 2025Contributed to design and creative concepts using Sketch, Illustrator, Photoshop, and Keynote to develop ideas for global execution. Designed communication layouts for global retail employee engagement touch-points. Served as art director for an illustration system of banner-like tapestries in the retail employee reference library. Created bespoke animated illustrations for an employee engagement activity promoting the release of F1 The Movie.
Art Director CE at Marcom LA, Los Angeles, CA
June 30, 2023 - August 14, 2025Provided typography insights and design skills for the 'Apple Arcade is open' campaign, addressing language translation and readability for global audiences. Developed design and animation ideas for Apple Wallet, Payments, and Commerce multi-national Out-Of-Home digital advertisements. Led the design and vision brief for Marcom LA’s office space Apple logo, which was successfully implemented.
Primary Artist - History in a Minute Campaign at Weber County Heritage Foundation, Ogden, UT
December 31, 2021 - August 14, 2025Created opening frame artwork for 24 individual 'History in a Minute' videos on the foundation’s YouTube channel. Utilized design and animation skills to capture audience attention in the first frame of each video. Selected as primary artist from a diverse group of local artists for the initial campaign.
Creative Pro at Apple, Farmington, UT
March 1, 2017 - PresentDirected internal results-driven communication initiatives. Mentored and directed the Creative Team on Today At Apple strategy to deliver engaging customer experiences. Maintained connections with the local arts community to maximize technology usage. Organized and implemented training plans for the team regarding training priorities.
Visual Designer CE, Retail Engagement and Marketing at Apple (Remote)
June 30, 2025 - September 2, 2025Contributed to the design and creative concepts using Sketch, Illustrator, Photoshop, and Keynote, transforming ideas into global executions. Designed communication layouts targeting global retail employees and served as art director for an illustration system of banner-like tapestries for the retail employee reference system. Created bespoke animated illustrations for employee engagement activities, including informing employees about the release of F1 The Movie.
Art Director CE at Marcom LA, Los Angeles, CA
June 30, 2023 - September 2, 2025Provided typography insights and design contributions for the "Apple Arcade is open" campaign, addressing global language translation and readability. Developed design and animation concepts for Apple Wallet, Payments, and Commerce multinational Out-Of-Home digital advertisements. Led design efforts for Marcom LA's new office Apple logo, from vision to final implementation.
Primary Artist - History in a Minute Campaign at Weber County Heritage Foundation, Ogden, UT
December 31, 2021 - September 2, 2025Created opening frame artwork for 24 "History in a Minute" videos for the Weber County Heritage Foundation’s YouTube channel. Applied design and animation skills to engage audiences effectively. Selected as the primary artist from many local artists for this initial campaign.
Creative Pro at Apple, Farmington, UT
March 1, 2017 - PresentLed art direction for internal communication initiatives focused on results. Mentored the Creative Team regarding facilitation and store priorities tied to the Today At Apple strategy for engaging customer experiences. Maintained and leveraged connections with the local arts community to integrate technology. Implemented team-wide training plans aligned with Training Lead ISE Education priorities.
Visual Designer CE, Retail Engagement and Marketing at Apple
January 1, 2025 - June 1, 2025Contributed to design concepts using Sketch, Illustrator, Photoshop and Keynote to take ideas to global execution. Designed communication layouts for employee engagement touch-points for retail employees, catering to a global audience. Served as the art director for an illustration system of banner-like tapestries for the library reference tab of the retail employee reference system. Created bespoke animated illustrations for an employee engagement activity informing employees about the release of F1 The Movie.
Art Director CE at Marcom LA
January 1, 2023 - June 1, 2023Provided typography insights and design skills to the 'Apple Arcade is open' campaign. Worked through language translation considerations and readability for global campaign. Composed design and animation ideas contributing to Apple Wallet, Payments and Commerce multinational OOH digital advertisements. Spearheaded the task of designing an Apple logo for Marcom LA’s move into a new office space. Built and designed the brief for the vision behind the new logo, and was awarded the implementation of the final design.
Designer at Weber County Heritage Foundation
August 1, 2020 - December 1, 2021Created opening frame artwork for a series of 24 'History in a Minute' videos for Weber County Heritage Foundation’s YouTube channel. Utilized design and animation skills to make the first frame of each video capture audience attention. Selected from among a diverse group of local artists to be the primary artist of the initial campaign.
Creative Pro at Apple
March 1, 2017 - PresentArt direction of internal results-driven communication initiatives. Provided mentorship and direction of Creative Team regarding facilitation and store priorities around Today At Apple strategy. Maintained connections with the local arts community to leverage technology, and scheduled training plans for the entire team as a Training Lead.
Education
Bachelor of Fine Arts, Illustration at Brigham Young University, Provo, UT
January 1, 2006 - January 1, 2010Associate of Applied Science, Graphic Design at Salt Lake Community College, SLC, UT
January 11, 2030 - January 1, 2007Bachelor of Fine Arts, Illustration at Brigham Young University, Provo, UT
January 1, 2006 - January 1, 2010Associate of Applied Science, Graphic Design at Salt Lake Community College, Salt Lake City, UT
January 1, 2005 - January 1, 2007Bachelor of Fine Arts, Illustration at Brigham Young University, Provo, UT
January 1, 2006 - January 1, 2010Associate of Applied Science, Graphic Design at Salt Lake Community College, SLC, UT
January 1, 2005 - January 1, 2007Bachelor of Fine Arts, Illustration at Brigham Young University
January 11, 2030 - January 1, 2010Associate of Applied Science, Graphic Design at Salt Lake Community College
January 11, 2030 - January 1, 2007Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Non-Profit Organization, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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