I am a Senior Digital Marketing Manager based in Sydney, Australia, with extensive experience in planning and executing comprehensive digital marketing strategies across e-commerce, SEO, social media, and email marketing. I lead teams and collaborate with agencies to optimize paid media, improve customer engagement, and drive sales through data analysis and strong project management skills. Over the years, I have worked with various brands, managing multi-channel campaigns and improving website and app performance while coaching my teams to achieve key business objectives. My background also includes expertise in CRM management and content creation, ensuring seamless campaign execution and measurable growth.

Eleonore Prodon

I am a Senior Digital Marketing Manager based in Sydney, Australia, with extensive experience in planning and executing comprehensive digital marketing strategies across e-commerce, SEO, social media, and email marketing. I lead teams and collaborate with agencies to optimize paid media, improve customer engagement, and drive sales through data analysis and strong project management skills. Over the years, I have worked with various brands, managing multi-channel campaigns and improving website and app performance while coaching my teams to achieve key business objectives. My background also includes expertise in CRM management and content creation, ensuring seamless campaign execution and measurable growth.

Available to hire

I am a Senior Digital Marketing Manager based in Sydney, Australia, with extensive experience in planning and executing comprehensive digital marketing strategies across e-commerce, SEO, social media, and email marketing. I lead teams and collaborate with agencies to optimize paid media, improve customer engagement, and drive sales through data analysis and strong project management skills.

Over the years, I have worked with various brands, managing multi-channel campaigns and improving website and app performance while coaching my teams to achieve key business objectives. My background also includes expertise in CRM management and content creation, ensuring seamless campaign execution and measurable growth.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Digital Marketing Manager at Gingham & Heels
August 1, 2023 - Present
Lead the creation and execution of digital marketing strategies including managing marketing funnels, market research, managing paid media channels with agencies, and reporting on campaign and customer behavior analytics for ROI improvements. Oversee e-commerce operations on website and app, including product listings, UX enhancements, and promotional campaigns. Manage SEO strategies and social media content development, plan and execute email marketing campaigns, and coach a team of four direct reports.
Head of Marketing at alice McCALL
March 1, 2023 - August 14, 2025
Planned and developed yearly omnichannel marketing strategies, led e-commerce channel optimizing product listing and user experience via content, SEO, UX, CTAs. Managed campaign photoshoots and content creation across website, EDMs, ads, and socials. Created and managed email campaigns and flows, SEM and social campaigns to increase traffic, lead generation, and conversions, managing four direct reports with KPIs, project management, and budget tracking.
Digital Marketing Sole Trader at Freelance
March 1, 2023 - August 14, 2025
Conducted marketing audits and built strategies for clients including Aufeminin.fr, Paulette Magazine, Perrier France, Sukha Mukha Yoga, White Ginger clothing. Created and scheduled content for EDMs and social media, providing reports on key marketing metrics.
Marketing Manager at Carolina Lemke Berlin
March 1, 2022 - August 14, 2025
Created and implemented marketing strategies aligned with global HQ. Managed e-commerce product listings and promotions. Coordinated paid channels and digital campaign strategies with agencies and created and managed email and social media campaigns. Worked on influencer marketing strategy alongside PR agencies.
Marketing Manager at The Vein Institute
April 1, 2021 - August 14, 2025
Developed and implemented marketing and sales strategies, optimized lead and conversion through CRM (HubSpot) including flows and retargeting. Optimized website and SEO working with agencies and partnered on paid media channel management with external agencies.
Marketing Manager at Cosmos Clinic
November 1, 2020 - August 14, 2025
Created and implemented marketing strategies, managed website and social content, and liaised with PR and digital marketing external agencies.

Education

Diploma of Business Administration at Sydney School of Business and Technology
January 1, 2020 - January 1, 2021
Certificate IV in Yoga Teaching at ALG Group, Sydney
January 1, 2019 - January 1, 2020
Yoga Teacher Training 200h at Such Mukha Yoga, Sydney
January 1, 2018 - August 14, 2025
Master of Science - International Management at UDLA Puebla, Mexico / ESB Reutlingen, Germany
January 1, 2014 - January 1, 2016
Bachelor of Science - Digital Marketing at INSEEC Group Paris, France
January 1, 2010 - January 1, 2013

Qualifications

Diploma of Business Administration
January 1, 2020 - January 1, 2021
Certificate IV in Yoga Teaching
January 1, 2019 - January 1, 2020
Yoga Teacher Training 200h
January 1, 2018 - August 14, 2025

Industry Experience

Retail, Healthcare, Media & Entertainment, Professional Services, Software & Internet