Hi, I’m Dean — an experienced brand designer and multi-skilled creative with over 30 years in the design industry, delivering impactful work across print, advertising, digital communications, packaging, and video. From developing brand identities and campaigns, animating marketing promos or digital banner ads, to high-end digital retouching, 3D rendering, and custom font design — I bring passion and precision to every project. With the industry evolving faster than ever, I have the drive, curiosity, and adaptability to embrace change and excel in new challenges. I thrive on exploring what’s next — from emerging tools to improved workflows — and I’m committed to pushing creative boundaries while continually pushing myself. My goal is always to create engaging, effective content that connects with audiences and delivers real results.…

Dean Pironi

Hi, I’m Dean — an experienced brand designer and multi-skilled creative with over 30 years in the design industry, delivering impactful work across print, advertising, digital communications, packaging, and video. From developing brand identities and campaigns, animating marketing promos or digital banner ads, to high-end digital retouching, 3D rendering, and custom font design — I bring passion and precision to every project. With the industry evolving faster than ever, I have the drive, curiosity, and adaptability to embrace change and excel in new challenges. I thrive on exploring what’s next — from emerging tools to improved workflows — and I’m committed to pushing creative boundaries while continually pushing myself. My goal is always to create engaging, effective content that connects with audiences and delivers real results.…

Available to hire

Hi, I’m Dean — an experienced brand designer and multi-skilled creative with over 30 years in the design industry, delivering impactful work across print, advertising, digital communications, packaging, and video. From developing brand identities and campaigns, animating marketing promos or digital banner ads, to high-end digital retouching, 3D rendering, and custom font design — I bring passion and precision to every project.

With the industry evolving faster than ever, I have the drive, curiosity, and adaptability to embrace change and excel in new challenges. I thrive on exploring what’s next — from emerging tools to improved workflows — and I’m committed to pushing creative boundaries while continually pushing myself. My goal is always to create engaging, effective content that connects with audiences and delivers real results.

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Work Experience

Creative Lead Designer – Print, Digital & Animation at Doggett Jones / Freelance Creative
September 1, 2004 - Present
Freelance creative lead supporting global brands across B2B and B2C campaigns, digital content, and packaging. Delivered design across print, digital and motion; developed brand identities & guidelines, brochures, packaging, and digital toolkits; created animated web banners and marketing videos using After Effects; delivered high-end retouching for campaigns and product visuals; produced packaging labels for Castrol, bp, and OEM partners like Renault and JLR; built custom HTML email templates and integrated AI into workflows; worked closely with account managers to scope, quote, and budget projects; managed design hours to ensure delivery within budget constraints.
Creative Lead Designer at Ask4 Design
September 1, 2004 - August 14, 2025
Led creative work for integrated campaigns, exhibitions and events across the UK and Europe. Designed bespoke event and exhibition stands, including award-winning work for Millbrook Proving Ground. Produced marketing materials and contributed to brand rollouts. Mentored junior team members and supported creative direction.
Creative Designer at Fellingham Watts
June 1, 2000 - August 14, 2025
Worked on print-focused design projects and explored advanced production techniques in a studio with in-house press capabilities. Created premium print materials using spot colours, varnishes, and custom folds. Managed design from concept through to press delivery.
Senior Designer at Oculus Design & Communication
March 1, 1998 - August 14, 2025
Worked at a forward-thinking creative agency producing mixed-media content using early 3D and web tools. Created visuals using Photoshop and Strata 3D in place of traditional photography. Learned to hand-code HTML to develop microsites.
Mid-Weight Designer at The Idea Works
March 1, 1996 - August 14, 2025
Focused on FMCG and advertising with a strong emphasis on concept development. Developed emotionally driven campaign ideas and headlines. Directed photo shoots and designed layouts for consumer brands.
Mid-Weight Designer at Hargreaves Design Associates
September 1, 1995 - August 14, 2025
Worked across branding, campaigns, and exhibition work. Won work for Aston Martin and MoMA, featured in Creative Review. Led identity, print, and display design projects.
Junior Designer at MH Design
January 1, 1994 - August 14, 2025
Supported packaging, illustration, and print production. Developed a foundation of adaptability, curiosity, and technical skill.

Education

HND Graphic Design (Distinction) at Art University Plymouth
January 11, 2030 - August 14, 2025
OND Graphic Design (Merit) at Swindon College of Art & Design
January 11, 2030 - August 14, 2025
8 GCSEs at Headlands School, Swindon
January 11, 2030 - August 14, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Manufacturing, Media & Entertainment, Transportation & Logistics, Retail
    paper PowerPoint New Recruit Starter Guide

    PowerPoint presentations may not excite everyone — but I approach them with full creative energy to bring clarity, personality, and impact to every slide.

    For this internal project, Castrol wanted a starter guide for new employees and interns, supporting their commitment to building an inclusive culture across their workforce. Working within Castrol’s flexible brand guidelines, I brought the content to life through thoughtful layout, headline copywriting, strong typographic hierarchy, custom iconography, and effective use of negative space and colour blocks. Rather than cramming text-heavy slides, I broke the copy into digestible sections across multiple slides, occasionally using a two-column layout to give it more of a brochure-like rhythm.

    The final result was a polished, engaging deck that elevated Castrol’s professional image — and directly led to further presentation commissions based on the impact of my content handling and layout design.