I'm a brand strategist and creative designer with over five years of experience and a passion for crafting impactful and conceptually-rich designs that resonate deeply with audiences. I specialize in visual communication and strategic design, always looking for unique ways to bring bold ideas to life and connect people with a brand’s values in meaningful ways.…

Andrea León Tarife

I'm a brand strategist and creative designer with over five years of experience and a passion for crafting impactful and conceptually-rich designs that resonate deeply with audiences. I specialize in visual communication and strategic design, always looking for unique ways to bring bold ideas to life and connect people with a brand’s values in meaningful ways.…

Available to hire

I’m a brand strategist and creative designer with over five years of experience and a passion for crafting impactful and conceptually-rich designs that resonate deeply with audiences. I specialize in visual communication and strategic design, always looking for unique ways to bring bold ideas to life and connect people with a brand’s values in meaningful ways.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner
Portuguese
Beginner

Work Experience

Visual Designer at Accenture Flex Studio
August 1, 2025 - Present
Designed and developed cohesive brand identities for global clients, ensuring visual consistency across digital, print, and experiential touchpoints. Created high-impact visual assets, including graphics, photo, video, and motion design aligned with campaign objectives and brand guidelines. Collaborated cross-functionally with strategists, copywriters, and UX teams to bring concepts to life through intuitive design solutions and storytelling.
Freelance Creative & Art Director at VERONNA
May 1, 2020 - Present
Crafted holistic brand identities from logos and packaging to voice and messaging, supported by strategic market research and positioning. Created and managed consistent brand experiences including visual guidelines, website design, and content for digital and print platforms. Produced high-impact visual content such as photo, video, and newsletters optimized for digital engagement and aligned with brand goals. Led influencer collaborations and performance-driven campaigns, handling talent management, creative direction, and reporting.
Communications Manager: Branding & Events at Innovarum
August 1, 2025 - August 17, 2025
Developed and executed 360° communications strategies blending online/offline tactics, media outreach, and KPI-driven planning. Created and produced visual content including graphic design, photo, and video for digital channels, marketing, and merchandising. Planned and delivered brand experiences and events from concept to execution, consistently on time and on budget. Built and managed social media strategies, driving engagement and growing strong, active communities.
Digital Marketing Intern at Woodendot
November 1, 2021 - August 17, 2025
Contributed to paid media design and e-commerce assets. Designed eye-catching social media graphics and newsletters. Supported photography shoots and contributed to creative planning.
Graphic Designer Intern at Brandcrops
November 1, 2021 - August 17, 2025
Assisted in creating compelling branding materials. Designed engaging visuals for digital channels. Supported photography shoots and planning to elevate brand imagery.

Education

Course in Digital Communication at INESEM Business School
January 1, 2025 - January 1, 2025
Master in Branding & Visual Identity at IED Madrid
January 1, 2021 - January 1, 2021
Bachelor of Arts in Graphic Art: Design at Taylor University
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Travel & Hospitality

Skills

Experience Level