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Hi! I'm Maesha Elora, a Creative Producer and Project Manager based in Toronto with over eight years of experience in branded content, campaigns, and live experiences. I combine creative direction, project management, and client leadership to deliver work that's clear, collaborative, and impactful. Under my own banner, Night Shift Productions, I develop original story-driven work and manage select client projects. I thrive in leading full-cycle production and resourcing, supported by a trusted network of collaborators, and I enjoy building long-term relationships with clients and stakeholders. My diverse professional background includes managing high-profile projects for global brands like Apple, MolsonCoors, and eBay, working in agency and nonprofit environments, and contributing to community leadership initiatives focused on food sovereignty.…Hi! I'm Maesha Elora, a Creative Producer and Project Manager based in Toronto with over eight years of experience in branded content, campaigns, and live experiences. I combine creative direction, project management, and client leadership to deliver work that's clear, collaborative, and impactful. Under my own banner, Night Shift Productions, I develop original story-driven work and manage select client projects. I thrive in leading full-cycle production and resourcing, supported by a trusted network of collaborators, and I enjoy building long-term relationships with clients and stakeholders. My diverse professional background includes managing high-profile projects for global brands like Apple, MolsonCoors, and eBay, working in agency and nonprofit environments, and contributing to community leadership initiatives focused on food sovereignty.

Maesha Elora

Creative Producer, Project Manager, Creative Director, +1

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Hi! I'm Maesha Elora, a Creative Producer and Project Manager based in Toronto with over eight years of experience in branded content, campaigns, and live experiences. I combine creative direction, project management, and client leadership to deliver work that's clear, collaborative, and impactful. Under my own banner, Night Shift Productions, I develop original story-driven work and manage select client projects. I thrive in leading full-cycle production and resourcing, supported by a trusted network of collaborators, and I enjoy building long-term relationships with clients and stakeholders. My diverse professional background includes managing high-profile projects for global brands like Apple, MolsonCoors, and eBay, working in agency and nonprofit environments, and contributing to community leadership initiatives focused on food sovereignty.…Hi! I'm Maesha Elora, a Creative Producer and Project Manager based in Toronto with over eight years of experience in branded content, campaigns, and live experiences. I combine creative direction, project management, and client leadership to deliver work that's clear, collaborative, and impactful. Under my own banner, Night Shift Productions, I develop original story-driven work and manage select client projects. I thrive in leading full-cycle production and resourcing, supported by a trusted network of collaborators, and I enjoy building long-term relationships with clients and stakeholders. My diverse professional background includes managing high-profile projects for global brands like Apple, MolsonCoors, and eBay, working in agency and nonprofit environments, and contributing to community leadership initiatives focused on food sovereignty.

Available to hire

Hi! I’m Maesha Elora, a Creative Producer and Project Manager based in Toronto with over eight years of experience in branded content, campaigns, and live experiences. I combine creative direction, project management, and client leadership to deliver work that’s clear, collaborative, and impactful. Under my own banner, Night Shift Productions, I develop original story-driven work and manage select client projects.

I thrive in leading full-cycle production and resourcing, supported by a trusted network of collaborators, and I enjoy building long-term relationships with clients and stakeholders. My diverse professional background includes managing high-profile projects for global brands like Apple, MolsonCoors, and eBay, working in agency and nonprofit environments, and contributing to community leadership initiatives focused on food sovereignty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Producer at Night Shift Productions

January 1, 2023 - Present

Produce branded content and campaigns for agencies, media companies, and global brands. Lead creative development, full-cycle production, and resourcing, collaborating with a trusted network. Managed over 30 video assets for Apple's WWDC25, led casting and voice performances for MolsonCoors' internal audio activation, produced 250+ digital assets for eBay North America, and produced print issues for 3 Magazine overseeing shoots, editorial timelines, budgets, and post-production workflows.

Producer & Account Manager at VMG Cinematic

November 30, 2022 - August 14, 2025

Led production for 50+ accounts delivering 300+ videos across broadcast, digital, and social media. Managed production schedules and budgets over $500K. Directed talent casting and direction. Acted as primary client contact securing repeat projects. Wrote scripts and pitch decks. Supervised post-production teams and streamlined feedback loops, managing production challenges to meet deadlines. Notable projects include TD Wealth Advantage docuseries, SkipTheDishes Pride Month social series, and BMO animated campaigns.

Producer, Marketing at Artscape

August 1, 2021 - August 14, 2025

Developed content and campaigns supporting local artists and public art initiatives. Directed photo and video shoots coordinating crews and equipment. Managed timelines, budgets, and sponsor relationships. Partnered with artists and curators to align creative vision with audience goals. Produced 360° campaigns and branded activations with partners. Notable projects include Launchpad SUMMIT, The Space Market public art exhibit, and RBCxMusic Live Sessions concert series.

Community Manager at Loblaw Companies Ltd.

March 1, 2020 - August 14, 2025

Developed social media content and led influencer partnerships for national campaigns. Notable campaigns include #Hauler for No Frills and Shop Like a Mother for Real Canadian Superstore.

Casting Director at Go-Go Events

October 1, 2018 - August 14, 2025

Managed talent casting and developed marketing strategies driving sold-out events. Key project included Show Me How You Burlesque.

Communications Intern at CBC/Radio-Canada

September 30, 2018 - August 14, 2025

Supported live event coverage and created multimedia content for major campaigns and events including CBC Music Fest, Proud to Shine, and Indigenous Arts Fest.

Freelance Producer at Night Shift Productions (Project-Based Studio)

January 1, 2023 - Present

Produce branded content and campaigns for agencies, media companies, and global brands. Lead creative development, full-cycle production, and resourcing for projects, supported by a network of collaborators. Notable projects include managing video assets for Apple's WWDC25, directing casting and voice performances for MolsonCoors' internal activation, producing digital assets for eBay's hybrid seller conference, and managing shoots and editorial timelines for 3 Magazine.

Producer & Account Manager at VMG Cinematic

November 30, 2022 - August 14, 2025

Led production for over 50 accounts at a media agency, delivering 300+ video assets across broadcast, digital, and social platforms. Managed production schedules and budgets over $500K, cast and directed talent, acted as primary client contact, wrote scripts and pitch materials, supervised post teams, and resolved production challenges to keep projects on schedule. Notable projects include TD Wealth Advantage docuseries, SkipTheDishes social series, and BMO animated campaigns.

Producer, Marketing at Artscape

August 31, 2021 - August 14, 2025

Developed content and campaigns supporting local artists and public art initiatives. Directed photo and video shoots; managed timelines, budgets, and sponsor relationships. Partnered with artists and curators to align creative vision with audience engagement. Produced 360° campaigns and branded activations including Launchpad SUMMIT, The Space Market exhibit, and RBCxMusic Live Sessions.

Community Manager at Loblaw Companies Ltd.

March 1, 2020 - August 14, 2025

Developed social media content and led influencer partnerships for national campaigns such as #Hauler for No Frills and Shop Like a Mother for Real Canadian Superstore.

Casting Director at Go-Go Events

October 1, 2018 - August 14, 2025

Managed talent casting and developed marketing strategies to drive sold-out events, including the Show Me How You Burlesque event.

Communications Intern at CBC/Radio-Canada

September 30, 2018 - August 14, 2025

Supported live event coverage and multimedia content creation for major campaigns and events including CBC Music Fest, Proud to Shine, and Indigenous Arts Fest.