Hello! I'm Priscilla, a highly passionate marketing professional with over 4 years of experience in diverse areas such as social media management, SEO, SEM, AI video making, copywriting, digital advertisement management, marketing analytics, and marketing communication. With a strong academic background, including double degrees from the University of Arizona and Sampoerna University, I am eager to bring fresh and innovative marketing ideas to a forward-looking company. I enjoy leveraging advanced tools like AI video creation platforms and marketing analytics to produce engaging content and campaigns that connect with audiences effectively. I'm a proactive team player with strong communication skills and a persistent, initiative-driven mindset, always ready to contribute to a dynamic marketing team and drive impactful results.…

Priscilla Nethania

Hello! I'm Priscilla, a highly passionate marketing professional with over 4 years of experience in diverse areas such as social media management, SEO, SEM, AI video making, copywriting, digital advertisement management, marketing analytics, and marketing communication. With a strong academic background, including double degrees from the University of Arizona and Sampoerna University, I am eager to bring fresh and innovative marketing ideas to a forward-looking company. I enjoy leveraging advanced tools like AI video creation platforms and marketing analytics to produce engaging content and campaigns that connect with audiences effectively. I'm a proactive team player with strong communication skills and a persistent, initiative-driven mindset, always ready to contribute to a dynamic marketing team and drive impactful results.…

Available to hire

Hello! I’m Priscilla, a highly passionate marketing professional with over 4 years of experience in diverse areas such as social media management, SEO, SEM, AI video making, copywriting, digital advertisement management, marketing analytics, and marketing communication. With a strong academic background, including double degrees from the University of Arizona and Sampoerna University, I am eager to bring fresh and innovative marketing ideas to a forward-looking company.

I enjoy leveraging advanced tools like AI video creation platforms and marketing analytics to produce engaging content and campaigns that connect with audiences effectively. I’m a proactive team player with strong communication skills and a persistent, initiative-driven mindset, always ready to contribute to a dynamic marketing team and drive impactful results.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Founder / AI Video Creator at Bring it to Life AI
January 1, 2025 - Present
Founded and led AI video content creation producing over 50 AI-generated videos for varied purposes including entertainment and advertising. Achieved over 1 million views on social media platforms. Reduced content production time significantly using AI tools. Managed client projects from concept to delivery and optimized Meta ad campaigns achieving up to 4.5x ROAS through A/B testing and targeting.
SEO and Digital Marketing Executive at Polar Mass
January 1, 2025 - August 15, 2025
Performed keyword research and competitor analysis using SEO tools to boost organic traffic by 40-70%. Built backlinks and optimized client site rankings on page one of Google. Produced SEO-optimized blogs and landing pages regularly. Managed paid ads on Google, Meta, and YouTube with budgets up to $10,000 monthly and maintained ROAS above 4x. Edited short-form video content weekly.
Marketing Communications at Mothercare Indonesia (Kanmo Group)
July 1, 2024 - August 15, 2025
Created in-store collateral and price intags for numerous stores and products. Developed vouchers and managed campaign materials placement in malls. Led digital flyer and e-catalog content resulting in significant clicks. Supported multiple marketing initiatives including bazaars and partnerships.
Social Media and Communication Executive at Mamaguru Co-Teaching Network
February 1, 2023 - August 15, 2025
Planned and executed daily/monthly Instagram content, doubling followers in 3 months. Produced extensive copywriting for social media feeds and stories. Optimized targeted ads to increase conversion rates by 20%. Managed communication with key opinion leaders and led brand-partner giveaways.
Content and Community Supervisor at Minecraft Hub Indonesia
June 1, 2021 - June 1, 2022
- Supervised published social media content and community activities. - Collaborated on ad visuals and copy leading to improved performance. - Designed A/B testing frameworks increasing CTR by over 40%. - Developed operational regulations for content and community division and conducted content research.

Education

Bachelor of Business Administration at The University of Arizona
August 1, 2021 - August 1, 2025
Bachelor of Management at Sampoerna University
August 1, 2021 - August 1, 2025

Qualifications

Dean's List Scholarship
August 1, 2021 - August 15, 2025
Merit Award Scholarship
August 1, 2021 - August 15, 2025
1st Place in Adigama Fest Opinion Writing Contest
January 1, 2022 - August 27, 2025
1st Place in UPH Communication Challenge National Problem-Solving Competition
January 1, 2021 - August 27, 2025
2nd place in Conecworld Business Article Competition Batch 1
January 1, 2022 - August 27, 2025
Silver medalist of the Pateron National Youth Educational Competition - English Category
January 1, 2022 - August 27, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Consumer Goods, Travel & Hospitality
    paper Marketing Portfolio - Priscilla Nethania
    This portfolio highlights a career built across agencies, startups, retail brands, and AI ventures. The work covers digital marketing, content creation, SEO, paid campaigns, and brand strategy, always with a focus on clear results and practical solutions. Projects range from helping startups grow their presence to supporting established brands with creative campaigns, and more recently, developing AI-driven approaches to make marketing smarter and more efficient. Each example reflects a hands-on approach, a mix of creativity and strategy, and the ability to adapt to different industries and challenges.…