Available to hire
I am a results-driven Digital Marketing professional with a strong foundation in SEO, content strategy, social media, and Figma-based UX design. I recently completed an MSc in Digital Marketing and bring hands-on experience in creating engaging content, managing multichannel campaigns, and leveraging analytics to optimize performance. I have a proven ability to blend creativity with data-driven strategies to enhance user engagement and campaign performance across multiple industries. I am passionate about applying my knowledge to drive impactful marketing initiatives and continuously improve digital presence to achieve organizational goals.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing Officer (Internship) at Asthma and Allergy Foundation, Scotland, UK
December 31, 2024 - August 15, 2025Produced and optimized video content for social media, improving audience retention by 20%. Edited videos to support marketing campaigns and improve audience retention. Assisted in crafting corporate email campaigns, achieving improved open rates.
Content Writer (Freelance) at Women’s Era Online Magazine, New Delhi, India
December 31, 2023 - August 15, 2025Researched and published 50+ SEO-optimized articles, increasing organic traffic by 35% through keyword strategy and on-page optimization. Managed content uploads on WordPress to ensure timely publication.
Content Writer (Internship) at The Esports Today, Mumbai, India
December 31, 2021 - August 15, 2025Created quick-turnaround articles on esports events and trends, ensuring accurate and engaging coverage. Developed catchy headlines and collaborated with the editorial team to enhance content visibility.
Education
M.Sc DIGITAL MARKETING at Robert Gordon University, Aberdeen
January 1, 2024 - December 31, 2025M.A JOURNALISM AND MASS COMMUNICATION at University of Calcutta, Kolkata
January 1, 2020 - December 31, 2022B.A JOURNALISM AND MASS COMMUNICATION at University of Calcutta, Kolkata
January 1, 2016 - December 31, 2020Qualifications
B2B Foundations: Content Marketing (LinkedIn Learning)
January 1, 2025 - August 15, 2025Figma for UX Design (LinkedIn Learning)
January 1, 2025 - August 15, 2025Social Media Marketing: Strategy and Optimization (LinkedIn Learning)
January 1, 2025 - August 15, 2025SEO Foundations (LinkedIn Learning)
January 1, 2025 - August 15, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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