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I’m Khalid Mizyed, a Growth Marketing Strategist and Partner-driven GTM Architect based in Oakville, Ontario. With 7+ years of experience driving go-to-market strategy, product positioning, and automation-enabled growth across SaaS, cybersecurity, telecom, transportation, and financial services. I excel at translating complex technology such as Zero Trust and cloud infrastructure into clear, differentiated messaging that wins mindshare and pipeline. I’m skilled in partner co-marketing, competitive enablement, and full-funnel campaigns, and I collaborate with cross-functional teams to deliver scalable programs with measurable ROI.…I’m Khalid Mizyed, a Growth Marketing Strategist and Partner-driven GTM Architect based in Oakville, Ontario. With 7+ years of experience driving go-to-market strategy, product positioning, and automation-enabled growth across SaaS, cybersecurity, telecom, transportation, and financial services. I excel at translating complex technology such as Zero Trust and cloud infrastructure into clear, differentiated messaging that wins mindshare and pipeline. I’m skilled in partner co-marketing, competitive enablement, and full-funnel campaigns, and I collaborate with cross-functional teams to deliver scalable programs with measurable ROI.

Khalid Mizyed

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +5

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I’m Khalid Mizyed, a Growth Marketing Strategist and Partner-driven GTM Architect based in Oakville, Ontario. With 7+ years of experience driving go-to-market strategy, product positioning, and automation-enabled growth across SaaS, cybersecurity, telecom, transportation, and financial services. I excel at translating complex technology such as Zero Trust and cloud infrastructure into clear, differentiated messaging that wins mindshare and pipeline. I’m skilled in partner co-marketing, competitive enablement, and full-funnel campaigns, and I collaborate with cross-functional teams to deliver scalable programs with measurable ROI.…I’m Khalid Mizyed, a Growth Marketing Strategist and Partner-driven GTM Architect based in Oakville, Ontario. With 7+ years of experience driving go-to-market strategy, product positioning, and automation-enabled growth across SaaS, cybersecurity, telecom, transportation, and financial services. I excel at translating complex technology such as Zero Trust and cloud infrastructure into clear, differentiated messaging that wins mindshare and pipeline. I’m skilled in partner co-marketing, competitive enablement, and full-funnel campaigns, and I collaborate with cross-functional teams to deliver scalable programs with measurable ROI.

Available to hire

I’m Khalid Mizyed, a Growth Marketing Strategist and Partner-driven GTM Architect based in Oakville, Ontario. With 7+ years of experience driving go-to-market strategy, product positioning, and automation-enabled growth across SaaS, cybersecurity, telecom, transportation, and financial services.

I excel at translating complex technology such as Zero Trust and cloud infrastructure into clear, differentiated messaging that wins mindshare and pipeline. I’m skilled in partner co-marketing, competitive enablement, and full-funnel campaigns, and I collaborate with cross-functional teams to deliver scalable programs with measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Growth & Automation Strategist at Idea Factor

July 1, 2022 - Present

Led a full digital ecosystem overhaul (website redesign, SEO restructuring, social relaunch) enabling 4x growth in client onboarding (2023–2024). Spearheaded Marketo-powered nurture and reactivation campaigns for Hyundai Finance and Castrol USA, including lifecycle sequences and cross-channel workflows via Adobe Journey Optimizer. Achievements include 28% lift in financing applications, 2.2× email CTR, 15% reduction in drop-off, 35% QoQ loyalty sign-ups, 18% rise in repeat purchases, and 25+ hours/month saved through automation. Orchestrated LinkedIn campaigns reducing CPL by 32% and increasing qualified leads by 48%. Built a content repurposing engine for multi‑channel visibility.

Digital Strategy Lead & Tech Stack Architect at Arab Canadian Sports Association

June 1, 2022 - September 10, 2025

Built the organization’s digital engine from the ground up, integrating CRM, website, email and automation tools to grow active membership by 300%. Designed Mailchimp/HubSpot automation flows (welcome, event reminders, donor nurture) that increased event participation by 30% and improved donor retention by 25% YoY. Introduced segmentation and dynamic personalization, leading to highly tailored communications. Automated onboarding via Airtable and collaborated with marketing and events to deliver multi‑channel campaigns for events with 1K+ attendees.

Strategic Accounts & Marketing Operations Lead at Quarterback Transportation

August 1, 2020 - September 10, 2025

Partnered with Sales and Operations to build lead-generation and nurture flows for B2B transportation services using Salesforce CRM integrated with Pardot (Account Engagement). Designed automated journeys triggered by form submissions and prospect scoring, syncing activity back to Salesforce; improved inbound lead-to-MQL conversion by 25% and reduced manual follow-up time by 50% through automated tasks and alerts. Aligned campaigns with operational priorities, resulting in higher fleet utilization and more predictable revenue. Developed RFPs, business plans and ROI reporting; conducted market research to optimize campaign timing based on seasonal demand and capacity.

Marketing Coordinator at First Data (now Fiserv)

August 1, 2017 - September 10, 2025

Coordinated large‑scale B2B and B2C campaigns in the financial services space under strict data privacy and regulatory requirements. Supported CRM-driven outreach and gained early exposure to automation principles, list segmentation, and performance reporting. Built foundational skills in campaign planning, customer experience, public speaking and sales enablement.

CMC Supervisor at Emirates Telecom (du)

December 31, 2015 - September 10, 2025

Held progressive roles in marketing and operations leadership within the telecom sector, contributing to campaign planning and customer experience improvements.

Guest Lecturer at Yarmouk University

July 1, 2018 - September 10, 2025

Delivered lectures on marketing topics, sharing practical insights from industry experience to students.

Education

MBA in Marketing at Bridgewater State University

September 1, 2014 - May 1, 2016

Bachelor’s in Marketing at Yarmouk University

September 1, 2008 - May 1, 2012

Qualifications

Adobe Marketo Engage Certified Professional

January 1, 2023 - September 10, 2025

HubSpot Content, Social Media, Email and Digital Marketing Certification

January 1, 2023 - September 10, 2025

Google Digital Marketing & E-commerce Professional Certification

January 1, 2024 - September 10, 2025

Google AI Essentials

January 1, 2024 - September 10, 2025

Salesforce Marketing Cloud Email Specialist

January 11, 2030 - September 10, 2025

Industry Experience

Manufacturing, Transportation & Logistics, Energy & Utilities, Non-Profit Organization, Software & Internet, Financial Services, Telecommunications, Professional Services, Media & Entertainment, Other