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I am a full-stack marketing strategist with over a decade of experience delivering high-impact marketing across organic, paid, content, and ads infused with personality and presence. I build full-funnel marketing systems that convert, combining scroll-stopping creativity with strategy that scales to bring measurable revenue gains of well over £5M across clients. I do no fluff and focus on real results, blending bold ideas with sharp systems and measurable growth. I specialize in creating marketing infrastructures that make brands unforgettable and unmissable, driving conversion from awareness through retention. I bring energy, honesty, and creative fire into every project, ensuring marketing campaigns have depth, emotional resonance, and commercial impact.…I am a full-stack marketing strategist with over a decade of experience delivering high-impact marketing across organic, paid, content, and ads infused with personality and presence. I build full-funnel marketing systems that convert, combining scroll-stopping creativity with strategy that scales to bring measurable revenue gains of well over £5M across clients. I do no fluff and focus on real results, blending bold ideas with sharp systems and measurable growth. I specialize in creating marketing infrastructures that make brands unforgettable and unmissable, driving conversion from awareness through retention. I bring energy, honesty, and creative fire into every project, ensuring marketing campaigns have depth, emotional resonance, and commercial impact.

Leonie Leigh

Full Stack Developer, Marketing Strategist, Content Creator, +5

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I am a full-stack marketing strategist with over a decade of experience delivering high-impact marketing across organic, paid, content, and ads infused with personality and presence. I build full-funnel marketing systems that convert, combining scroll-stopping creativity with strategy that scales to bring measurable revenue gains of well over £5M across clients. I do no fluff and focus on real results, blending bold ideas with sharp systems and measurable growth. I specialize in creating marketing infrastructures that make brands unforgettable and unmissable, driving conversion from awareness through retention. I bring energy, honesty, and creative fire into every project, ensuring marketing campaigns have depth, emotional resonance, and commercial impact.…I am a full-stack marketing strategist with over a decade of experience delivering high-impact marketing across organic, paid, content, and ads infused with personality and presence. I build full-funnel marketing systems that convert, combining scroll-stopping creativity with strategy that scales to bring measurable revenue gains of well over £5M across clients. I do no fluff and focus on real results, blending bold ideas with sharp systems and measurable growth. I specialize in creating marketing infrastructures that make brands unforgettable and unmissable, driving conversion from awareness through retention. I bring energy, honesty, and creative fire into every project, ensuring marketing campaigns have depth, emotional resonance, and commercial impact.

Available to hire

I am a full-stack marketing strategist with over a decade of experience delivering high-impact marketing across organic, paid, content, and ads infused with personality and presence. I build full-funnel marketing systems that convert, combining scroll-stopping creativity with strategy that scales to bring measurable revenue gains of well over £5M across clients. I do no fluff and focus on real results, blending bold ideas with sharp systems and measurable growth.

I specialize in creating marketing infrastructures that make brands unforgettable and unmissable, driving conversion from awareness through retention. I bring energy, honesty, and creative fire into every project, ensuring marketing campaigns have depth, emotional resonance, and commercial impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder at Leighdia

May 1, 2020 - Present

Founded Leighdia in May 2020 to deliver full-stack marketing consultancy across the digital funnel for clients in fitness, wellness, ecommerce, and service-based sectors. Developed and executed conversion-first marketing strategies including Meta Ads, SEO, email journeys, and content creation. Helped clients achieve consistent ROAS improvements, audience growth, and revenue scalability. Delivered services such as sales funnel optimization, lead magnet development, multi-channel paid growth, social media management, and monthly strategic reporting.

Marketing Manager at Nathan’s Barbers

September 30, 2024 - August 20, 2025

Developed a cohesive multi-channel strategy using Meta Ads, Google Ads, TikTok, Twitter, and local activations. Created engaging visual and copy content to elevate brand personality and increased booking frequency and return rates through CRM-led retention and first-party data strategies. Managed onboarding for franchise locations to streamline user-generated content and maintain content consistency. Launched geo-targeted and event-driven local campaigns, contributing to significant foot traffic increases. Used GA4, Meta Business Suite, and Google Ad Manager to monitor and optimize performance with monthly reporting.

Senior Digital Marketer at Unity Mutual

February 29, 2024 - August 20, 2025

Owned performance marketing and digital brand presence for a national financial services firm. Led fully integrated campaigns spanning PPC, email, organic content, and SEO that increased lead conversions by 36%. Optimized Google Ads to reduce cost per lead by 46% through testing and bid refinement. Developed a UX research program that decreased key page bounce rates by 33%. Collaborated cross-functionally on SEO alignment, compliance-friendly messaging, and performance dashboards delivering attribution insights and strategic recommendations.

Paid Ads Manager at Strengt & Performance

May 31, 2020 - August 20, 2025

Managed all Meta Ads campaigns for multiple fitness franchise locations. Built and optimized sales funnels converting cold traffic into consultations and memberships while driving consistent reductions in cost per lead. Implemented tracking systems mapping complete customer journeys facilitating comprehensive performance reporting. Created weekly dashboard reports from campaign and CRM data to identify opportunities and barriers. Aligned paid and organic strategies to maintain brand consistency and authority across channels.

Fractional CMO & Marketing Strategist at Various Startups & Agencies

December 31, 2018 - August 20, 2025

Provided fractional marketing leadership and hands-on execution for early-stage brands and agencies. Developed and implemented full-funnel marketing strategies, digital transformation initiatives, and scalable marketing assets. Led projects such as B2B full-funnel marketing for Shencoh, CRM and website strategy at DoHire, technical content and SEO for Rebim, and social media management for MSM. Delivered sustainable growth pipelines, messaging frameworks, and systems with focus on digital marketing impact.

Social Media Team Leader at Mosaic Digital Media

October 31, 2016 - August 20, 2025

Led social media team managing strategy, content creation, and campaign delivery for 30+ B2B and B2C clients. Owned high-value client accounts aligning marketing efforts with business objectives. Mentored junior team members with performance tracking and training. Contributed to SEO through keyword research and on-page optimization. Took a leading role in agency social media presence supporting lead generation and brand engagement. Progressed from apprentice to team leader within one year by demonstrating creativity and platform expertise.

Founder at Leighdia

May 1, 2020 - Present

Founded Leighdia in May 2020 as a full-stack marketing consultancy delivering strategic digital services across the full funnel, from awareness through retention, for clients in fitness, wellness, ecommerce, and service-based industries. Designed and executed conversion-first marketing strategies combining Meta ads, SEO, UX, email journeys, content creation, and full-funnel systems to convert and scale business growth.

Marketing Manager at Nathan’s Barbers

September 1, 2024 - August 20, 2025

Developed a multi-channel strategy including Meta Ads, Google Ads, TikTok, Twitter, and local activations to increase brand visibility and bookings. Created original visual content and copy to elevate brand personality. Led CRM retention tactics and first-party data strategies that increased booking frequency and return rates. Launched local campaigns yielding double-digit uplift in foot traffic. Managed onboarding of barbers for consistent UGC content.

Senior Digital Marketer at Unity Mutual

February 28, 2024 - August 20, 2025

Owned performance marketing and digital brand presence for a national financial services firm. Executed fully integrated campaigns across PPC, email, organic content, and SEO, resulting in a 36% increase in lead conversions. Optimized Google Ads and PPC campaigns reducing CPL by 46%. Developed UX research programs reducing bounce rates by 33%. Collaborated on SEO and brand voice alignment and built detailed reporting dashboards for performance and attribution insights.

Paid Ads Manager at Strength & Performance

May 1, 2020 - August 20, 2025

Led paid advertising strategies for UK and South Africa gym franchises, including Meta Ads acquisition and retargeting campaigns. Built optimized sales funnels to convert cold traffic to booked consultations and memberships. Implemented funnel tracking for end-to-end conversion analysis. Created weekly campaign and CRM insight reports, translating analytics into strategic pivots to maximize conversions and align paid and organic marketing.

Fractional CMO & Marketing Strategist at Various Startups & Agencies

December 31, 2018 - August 20, 2025

Provided short-term senior-level marketing leadership and hands-on delivery for early-stage brands and agencies. Developed full-funnel marketing strategies, digital transformations, and scalable assets including CRM implementations, website content, organic social, and conversion copywriting. Led several company rebrands, trained sales teams on digital prospecting, and managed multi-client social media strategies with a team of content creators.

Social Media Team Leader at Mosaic Digital Media

October 1, 2016 - August 20, 2025

Managed social media delivery for 30+ B2B and B2C clients, producing daily content across multiple platforms. Owned high-ticket client accounts with strategy, social content, and Facebook ad campaigns aligned to business goals. Mentored junior team members on skills and KPIs. Contributed to SEO tasks including keyword research and blog writing. Led agency social media presence supporting lead generation and brand engagement, rising from apprentice to team leader in 12 months.