I’m a Top Rated freelancer on Upwork, trusted by clients for my expertise and reliability. I work with individuals, as well as small and large teams, to help them organize their workflows, marketing efforts, and pricing strategies while enhancing their digital presence. I advise on driving more visitors and sales through strategic tools and implementations. My work also includes coordinating with teams, clients, and their customers, supporting logistics (such as product shipping), providing customer service guidance, problem-solving, and helping businesses navigate the fast-changing marketing environment. Over the past 10+ years I’ve worked with clients around the world and run my own online shops, so I understand both the strategy and the day-to-day. I’m based in Switzerland now (after four years in the U.S.), comfortable coordinating across time zones and navigating trough Swiss business regulations. I write and speak in almost-native English. What I do: - Consulting on marketing strategies and optimizing workflows - Coordinating team members and overseeing marketing tasks - Etsy support: new shops, SEO, settings, audits, consulting, POD integrations - Website content & UX: Shopify, product setup, FAQs/policies, basic SEO - Email marketing (Mailchimp/Brevo): strategy, automations, segmentation, copy + layout, testing, reporting - Branding visuals How I work: Organized, highly proactive, and ready to share know-how. I like audits, clear strategic plans, realistic timelines. I document everything so your team isn’t dependent on me.

Fani Dimitrova

I’m a Top Rated freelancer on Upwork, trusted by clients for my expertise and reliability. I work with individuals, as well as small and large teams, to help them organize their workflows, marketing efforts, and pricing strategies while enhancing their digital presence. I advise on driving more visitors and sales through strategic tools and implementations. My work also includes coordinating with teams, clients, and their customers, supporting logistics (such as product shipping), providing customer service guidance, problem-solving, and helping businesses navigate the fast-changing marketing environment. Over the past 10+ years I’ve worked with clients around the world and run my own online shops, so I understand both the strategy and the day-to-day. I’m based in Switzerland now (after four years in the U.S.), comfortable coordinating across time zones and navigating trough Swiss business regulations. I write and speak in almost-native English. What I do: - Consulting on marketing strategies and optimizing workflows - Coordinating team members and overseeing marketing tasks - Etsy support: new shops, SEO, settings, audits, consulting, POD integrations - Website content & UX: Shopify, product setup, FAQs/policies, basic SEO - Email marketing (Mailchimp/Brevo): strategy, automations, segmentation, copy + layout, testing, reporting - Branding visuals How I work: Organized, highly proactive, and ready to share know-how. I like audits, clear strategic plans, realistic timelines. I document everything so your team isn’t dependent on me.

Available to hire

I’m a Top Rated freelancer on Upwork, trusted by clients for my expertise and reliability. I work with individuals, as well as small and large teams, to help them organize their workflows, marketing efforts, and pricing strategies while enhancing their digital presence. I advise on driving more visitors and sales through strategic tools and implementations. My work also includes coordinating with teams, clients, and their customers, supporting logistics (such as product shipping), providing customer service guidance, problem-solving, and helping businesses navigate the fast-changing marketing environment.

Over the past 10+ years I’ve worked with clients around the world and run my own online shops, so I understand both the strategy and the day-to-day. I’m based in Switzerland now (after four years in the U.S.), comfortable coordinating across time zones and navigating trough Swiss business regulations. I write and speak in almost-native English.

What I do:

  • Consulting on marketing strategies and optimizing workflows
  • Coordinating team members and overseeing marketing tasks
  • Etsy support: new shops, SEO, settings, audits, consulting, POD integrations
  • Website content & UX: Shopify, product setup, FAQs/policies, basic SEO
  • Email marketing (Mailchimp/Brevo): strategy, automations, segmentation, copy + layout, testing, reporting
  • Branding visuals

How I work:
Organized, highly proactive, and ready to share know-how. I like audits, clear strategic plans, realistic timelines. I document everything so your team isn’t dependent on me.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate
French
Beginner
Bulgarian
Fluent

Work Experience

Freelance Digital Marketing Expert & Virtual Assistant at Upwork & Private Clients
January 1, 2020 - Present
Consultant for Etsy online boutiques and SEO expert for Etsy and Shopify. Responsibilities include UX design, branding, copywriting, photography, marketing strategies, customer service, and data analytics. Provide ongoing support to international clients specializing in e-commerce consulting, SEO, digital marketing, and web design. Manage client communication, scheduling, and project workflows across U.S. and European time zones. Handle administrative tasks for small businesses. Recognized as a Top Rated Freelancer on Upwork with long-term, repeat clients.
Small Business Owner at Own Etsy Shops
January 1, 2016 - Present
Successfully run two personal e-commerce shops on Etsy, managing listings, customer service, production in Bulgaria, and compliance with Swiss administrative requirements.
Course Lecturer at SoftUni Digital
January 1, 2021 - Present
Led a program with 80+ participants, teaching e-commerce and digital marketing strategies. Guided entrepreneurs in structuring businesses, organizing workflows, and planning marketing campaigns.
Project Manager, Consultant at Artery
May 1, 2020 - August 20, 2025
Project management for a fashion marketplace including managing agency accounts and marketing trainings for artists, artisans, and small business owners. Managed a team of 5 people and set up 40+ new online boutiques.
Customer Support at IBM
March 1, 2018 - August 20, 2025
Provided technical and customer support over the phone to international company clients in English. Worked in a large, fast-paced team environment.
Various Seasonal Roles in Hospitality at Various US Companies
January 1, 2016 - August 20, 2025
Participated in summer work and travel programs as student in the USA. Worked various seasonal hospitality roles and gained strong understanding of American workplace culture and client service.
Animation Team Leader at Modizentertainment
January 1, 2019 - August 20, 2025
Organized sports activities and evening events for aquapark and hotel guests; managed a team of 10 people with all communication in English.
Freelanced Digital Marketing Expert & Virtual Assistant at Upwork & Private Clients
January 1, 2020 - Present
Consultant for Etsy online boutiques, SEO expert for Etsy and Shopify, with skills in UX design, branding, copywriting, photography, marketing strategies, customer service, and data analytics. Providing ongoing support to international clients specializing in e-commerce consulting, SEO, digital marketing, and web design. Managing client communication, scheduling, and project workflows across U.S. and European time zones. Handling administrative tasks for small businesses. Recognized as a Top Rated Freelancer on Upwork with long-term, repeat clients.
Small Business Owner at Personal Etsy Shops
January 1, 2016 - Present
Successfully running two personal e-commerce shops on Etsy, handling listings, SEO, graphic design, customer service, production in Bulgaria, and compliance with Swiss administrative requirements.
Course Lecturer at SoftUni Digital
January 1, 2021 - Present
Led a program with 80+ participants, teaching e-commerce and digital marketing strategies. Guided entrepreneurs in structuring businesses, organizing workflows, and planning marketing campaigns.
Project Manager, Consultant at Artery
May 1, 2020 - August 20, 2025
Project management for a fashion marketplace and managing agency accounts. Conducted marketing trainings for artists, artisans, and small business owners. Managed a team of 5 people and set up over 40 new online boutiques.
Customer Support at IBM
March 1, 2018 - August 20, 2025
Provided technical and customer support to international company clients in English, working in a large, fast-paced team environment.
Seasonal Roles in Hospitality at Various Companies in the US
January 1, 2016 - August 20, 2025
Worked in summer work and travel programs across several U.S. companies gaining strong understanding of American workplace culture and client service.
Animation Team Leader at Modiz Entertainment
September 1, 2019 - August 20, 2025
Organized sports activities and evening events for aquapark and hotel guests. Managed a team of 10 people with all English communication.

Education

Bachelor's Degree in Communications and Public Relations at Sofia University St Kliment Ohridsky
September 1, 2010 - May 1, 2016
High School Degree in Intensive Spanish and French Language Studies at Maxim Gorky School
September 1, 2006 - May 1, 2010
Bachelor's Degree - Communications and Public Relations at Sofia University St. Kliment Ohridsky
September 1, 2010 - May 1, 2016
High School Degree - Intensive Spanish and French Language Studies at Maxim Gorky School, Stara Zagora
September 1, 2006 - May 1, 2010

Qualifications

B2 Level English Certificate
January 11, 2030 - August 20, 2025
B1 DELE Spanish Certificate
January 11, 2030 - August 20, 2025
Google Digital Garage Digital Marketing Course
January 11, 2030 - August 20, 2025
LinkedIn Learning Courses: Creating Customer Value, Innovative Customer Service Techniques, Building an Integrated Online Marketing Plan
January 11, 2030 - August 20, 2025
B1 DELE Certificate - Spanish
September 1, 2006 - May 1, 2010
B2 English Certificate
January 11, 2030 - August 20, 2025
Google Digital Garage Digital Marketing Course
January 11, 2030 - August 20, 2025

Industry Experience

Retail, Education, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods