I'm a Marketing & Communications professional based in Zürich, with 5 years of experience helping luxury brands shine through PR, digital marketing and premium events. I love crafting brand-consistent experiences, storytelling, and connecting with high-end clients. I thrive in fast-paced teams and enjoy turning insights into compelling campaigns that delight customers and elevate brand presence.

Alexia Roshardt

I'm a Marketing & Communications professional based in Zürich, with 5 years of experience helping luxury brands shine through PR, digital marketing and premium events. I love crafting brand-consistent experiences, storytelling, and connecting with high-end clients. I thrive in fast-paced teams and enjoy turning insights into compelling campaigns that delight customers and elevate brand presence.

Available to hire

I’m a Marketing & Communications professional based in Zürich, with 5 years of experience helping luxury brands shine through PR, digital marketing and premium events.

I love crafting brand-consistent experiences, storytelling, and connecting with high-end clients. I thrive in fast-paced teams and enjoy turning insights into compelling campaigns that delight customers and elevate brand presence.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced

Work Experience

PR Account Manager at PR/TICULAR GmbH
January 1, 2025 - August 20, 2025
Managed PR and communications for Moët Hennessy Switzerland, handling premier brands in champagnes and premium spirits. Planned and organized major events and press trips internationally, including the Zurich Film Festival Opening Night and Ruinart Brandhome Experience in Paris. Coordinated product seedings and press release distributions, built relationships with journalists and influencers, tracked media coverage and increased brand visibility. Supported Sephora with major initiatives including store openings and influencer collaborations to boost market presence.
Junior Marketing Manager at VeeCollective GmbH
May 1, 2023 - August 20, 2025
Developed and implemented comprehensive communication strategies enhancing brand awareness and reputation. Planned strategic pop-ups, events, and experiential initiatives in Europe and North America. Managed the e-commerce platform for smooth online operations, conducted market research, collaborated with design, production, and customer service teams to coordinate launches and promotions. Developed influencer and brand partnerships to boost engagement and brand exposure. Participated in campaign photoshoot creation and prepared monthly sales reports for senior leadership.
Brand Coordinator at El Diario de Hoy
December 1, 2021 - August 20, 2025
Developed and executed digital strategies for Mujeres and Buen Provecho magazines. Created social media calendars and designed advertising campaigns, increasing social media traffic by 25%. Selected cover photography, artwork, fonts, and design layouts to attract target readership. Collaborated with producers and photographers for high-quality creative content and organized marketing events for various brands.
Production and Marketing Assistant at Ogilvy
August 1, 2019 - August 20, 2025
Coordinated innovative marketing strategies to achieve marketing objectives and enhance profitability. Developed social media plans for a recognized fashion brand, collaborated with e-commerce and production departments to create engaging content, and participated in filming and production of several advertising campaigns.
E-commerce and Marketing Intern at Intradeco
August 1, 2018 - August 20, 2025
Oversaw Walmart photoshoots as visual coordinator, conducted market research across Intradeco brands and competitors, designed brand guidelines for better visual identity during photoshoots and campaigns, and identified social media influencers aligning with brand personality.
PR Account Manager at PR/TICULAR GmbH
January 1, 2025 - August 20, 2025
Manage PR and communications for Moët Hennessy Switzerland, handling a range of high-end brands including champagnes and premium spirits. Plan and organize major events and press trips internationally, ensuring smooth operations, budget management, and extensive media coverage. Build and maintain strong relationships with journalists, influencers, and bloggers, coordinate product seedings and press release distributions, and track media coverage and social content to improve communication strategies. Supported Sephora significantly through store openings, influencer collaborations, and product seeding initiatives.
Junior Marketing Manager at VeeCollective GmbH
May 1, 2023 - August 20, 2025
Developed and implemented communication strategies to enhance brand awareness and reputation. Strategically planned pop-ups, events, and experiential initiatives across Europe and North America. Managed e-commerce platform operations and user experience. Conducted market research to identify new business opportunities and collaborated with design, production, and customer service teams for product launches and promotions. Developed influencer partnerships and brand collaborations to increase engagement and exposure. Participated in campaign photoshoots and produced monthly sales reports for senior leadership.
Brand Coordinator at El Diario de Hoy
December 1, 2021 - August 20, 2025
Developed and executed digital strategies for fashion and food magazines, created social media calendars, and managed advertising campaigns. Increased social media traffic by 25% through dynamic content creation. Selected cover photography and artwork, collaborated with producers and photographers to produce creative content, and organized marketing events for various brands.
Production and Marketing Assistant at Ogilvy
August 1, 2019 - August 20, 2025
Coordinated innovative strategies to meet marketing objectives and improve profitability. Developed social media plans for a regional fashion brand, collaborated with e-commerce and production departments to create engaging content, and assisted in filming and production of advertising campaigns.
E-commerce and Marketing Intern at Intradeco
August 1, 2018 - August 20, 2025
Oversaw Walmart photoshoots as visual coordinator, performed market research for Intradeco brands and competitors, designed brand guidelines for photoshoots and campaigns, and identified social media influencers aligned with brand personality.
PR Account Manager at PR/Ticular GmbH
January 1, 2025 - October 8, 2025
Managed PR and communications for Moët Hennessy Switzerland and other high-end luxury brands, elevating brand visibility and awareness. Coordinated major events and international press trips, including Zurich Film Festival Opening Night, Ruinart Brand Home Experience in Paris, and Veuve Clicquot Café Pop-Up in Zurich. Ensured cohesive messaging across press, digital, and influencer channels while tracking coverage and impact.
Brand Coordinator at El Diario de Hoy
December 1, 2021 - October 8, 2025
Developed and executed the digital strategy for Mujeres, a fashion magazine, and Buen Provecho, a food magazine. Increased engagement by 25% through social media calendars and targeted campaigns. Collaborated with photographers and designers to produce high-quality, on-brand content. Organized and covered marketing events, influencer collaborations, and brand activations.
Production and Marketing Assistant at Ogilvy
August 1, 2019 - October 8, 2025
Assisted in marketing and social media strategies for regional fashion brands. Collaborated with e-commerce and production teams to create engaging content for online platforms. Supported filming and production of advertising campaigns.
E-commerce and Marketing Intern at Intradeco
August 1, 2018 - October 8, 2025
Coordinated product photo shoots for Walmart e-commerce and ensured visual brand consistency across campaigns. Conducted market research and competitor analysis for brand positioning. Identified suitable social media influencers and assisted with digital marketing strategies.
Junior Marketing Manager at Vee Collective GmbH
May 1, 2023 - October 8, 2025
Managed full e-commerce operations, ensuring accurate product information, optimized content, and seamless online functionality. Coordinated online orders and liaised with logistics and shipping partners to improve fulfillment accuracy and speed. Implemented content updates to improve product discoverability and conversion.
PR Account Manager at PR/TICULAR GmbH
January 1, 2025 - October 8, 2025
Managed PR and communications for Moët Hennessy Switzerland and other high-end luxury brands; elevated brand visibility and awareness. Coordinated major events and international press trips, including the Zurich Film Festival Opening Night, Ruinart Brand Home Experience in Paris, and Veuve Clicquot Café Pop-Up in Zurich. Updated website and e-commerce content; refreshed UX and storytelling for a modern, engaging online experience. Managed product seeds, email campaigns, and influencer outreach to maximize reach. Built strong media and influencer relationships to enhance brand awareness and collaboration opportunities. Monitored media coverage and analytics to measure campaign performance and optimize future strategies. Demonstrated attention to detail, creativity and aesthetic sensitivity.
Junior Marketing Manager at Vee Collective GmbH
May 1, 2023 - October 8, 2025
Managed full e-commerce operations, ensuring accurate product information, optimized content, and seamless online functionality. Oversaw on-site product orders, ensuring accurate processing, timely fulfillment, and smooth coordination with logistics and shipping partners. Defined collections, site navigation, and thematic campaigns, integrating editorial content and brand storytelling into the online shop. Collaborated directly with founders and creative directors to execute digital product launches, influencer campaigns, and seasonal promotions. Monitored analytics and user flows to optimize conversion funnels, customer experience, and engagement. Developed influencer and brand partnerships to increase online visibility and sales. Generated monthly sales reports for leadership and advised on product performance and optimization.
Brand Coordinator at El Diario de Hoy
December 1, 2021 - October 8, 2025
Developed and executed the digital strategy for Mujeres, a fashion magazine, and Buen Provecho, a food magazine; managed social media calendars and advertising campaigns, increasing engagement by 25%. Collaborated with photographers and designers to produce high-quality, on-brand content. Organized and covered marketing events, influencer collaborations, and brand activations.
Production and Marketing Assistant at Ogilvy
August 1, 2019 - October 8, 2025
Supported filming and production of advertising campaigns; conducted marketing research and competitive analysis for brand positioning; contributed to content creation.
Marketing Intern (E-commerce & Marketing) at Intradeco
August 1, 2018 - October 8, 2025
Coordinated product photo shoots for Walmart e-commerce and ensured visual brand consistency across campaigns. Conducted market research and competitive analysis to inform campaign strategies.
PR Account Manager at PR/TICULAR GmbH
January 1, 2024 - January 1, 2025
Managed PR and communications for Moët Hennessy Switzerland and other luxury brands; coordinated premium events, press trips and VIP activations; built strong relationships with media and partners; managed influencer outreach, campaigns and product seedings; tracked engagement insights, KPIs and performance metrics.
Junior Marketing Manager at VeeCollective GmbH
January 1, 2022 - May 1, 2023
Managed e-commerce operations; coordinated product launches, influencer campaigns and product collections; built partnerships and improved brand visibility; coordinated content, photoshoots and brand storytelling; client-facing experience in high-end retail and customer service.
Brand Coordinator at El Diario de Hoy
August 1, 2020 - December 1, 2021
Developed digital strategy for two lifestyle magazines; coordinated events, influencer activities and brand activations; managed social media calendars and advertising campaigns, increasing engagement by 25%; ensured premium creative and visual quality.

Education

B.A Marketing and Fashion Communication at University of Navarra, Spain
January 11, 2030 - June 1, 2020
Digital Media and Marketing Strategies at University of Illinois, Chicago
January 11, 2030 - August 20, 2025
Digital Media and Marketing Strategies at University of Illinois, Chicago
January 11, 2030 - August 20, 2025
B.A Marketing and Fashion Communication at University of Navarra, Spain
January 11, 2030 - June 1, 2020
Bachelor of Arts in Marketing and Fashion Communication at University of Illinois, Chicago
January 11, 2030 - June 1, 2020
BA Marketing and Fashion Communication at University of Illinois, Chicago
January 11, 2030 - June 1, 2020
at University of Navarra, Spain
January 11, 2030 - October 8, 2025
B.A. in Marketing & International Fashion Communication at University of Navarra, Spain
September 1, 2016 - May 1, 2020

Qualifications

Digital Media & Marketing Strategies
January 11, 2030 - April 14, 2026
Google Project Management Certificate
January 11, 2030 - April 14, 2026

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Travel & Hospitality, Professional Services, Education, Other, Software & Internet