I am a strategic marketing leader with over 9 years of experience across digital and offline channels, recognized for driving measurable growth in competitive markets. I have a proven track record of increasing revenue and brand visibility through data-driven strategies, performance optimization, and cross-functional collaboration. I am skilled in PPC, content creation, and multichannel campaigns, including event management and traditional advertising. Based in the UK, I lead digital marketing initiatives for diverse clients—from e-commerce and healthcare to education—partnering with sales, design, and product teams to deliver high-quality campaigns. I am proficient in WordPress, Google Analytics, GTM, and Looker Studio, and I enjoy turning insights into growth across digital and offline channels.

Efthalia Tsouka

I am a strategic marketing leader with over 9 years of experience across digital and offline channels, recognized for driving measurable growth in competitive markets. I have a proven track record of increasing revenue and brand visibility through data-driven strategies, performance optimization, and cross-functional collaboration. I am skilled in PPC, content creation, and multichannel campaigns, including event management and traditional advertising. Based in the UK, I lead digital marketing initiatives for diverse clients—from e-commerce and healthcare to education—partnering with sales, design, and product teams to deliver high-quality campaigns. I am proficient in WordPress, Google Analytics, GTM, and Looker Studio, and I enjoy turning insights into growth across digital and offline channels.

Available to hire

I am a strategic marketing leader with over 9 years of experience across digital and offline channels, recognized for driving measurable growth in competitive markets. I have a proven track record of increasing revenue and brand visibility through data-driven strategies, performance optimization, and cross-functional collaboration. I am skilled in PPC, content creation, and multichannel campaigns, including event management and traditional advertising.

Based in the UK, I lead digital marketing initiatives for diverse clients—from e-commerce and healthcare to education—partnering with sales, design, and product teams to deliver high-quality campaigns. I am proficient in WordPress, Google Analytics, GTM, and Looker Studio, and I enjoy turning insights into growth across digital and offline channels.

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Language

Greek, Modern
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at Search Minded (digital agency UK)
January 1, 2025 - Present
Managed the full marketing operations for a UK e-commerce pharmaceutical business, overseeing website upgrades and technical issue resolution to improve user experience. Launched and optimized Meta and Google Ads campaigns to drive traffic and sales. Produced SEO-friendly content to boost organic visibility and support business goals.
Digital Marketing Specialist at SLEED (digital agency GR)
October 1, 2024 - August 21, 2025
Led the development and execution of digital marketing strategies and collaborated closely with sales and design teams to deliver high-quality campaigns that consistently met client expectations. Achieved a 367% increase in e-commerce revenue within 5 months while increasing budget by 111%. Boosted app installs by 40% and app revenue by 25% within 6 months.
Digital Marketing Manager at FLIPNEWMEDIA (digital agency GR)
December 1, 2021 - August 21, 2025
Developed and presented tailored digital marketing strategies. Delivered multi-channel campaigns that elevated brand visibility and engagement, driving measurable growth. Increased enrollments for a culinary school by 40% and expanded B2B partnerships by 39%.
Social Media Marketer at Cocoon Ecoclima GR
December 1, 2020 - August 21, 2025
Managed social media and CRM channels and developed daily content to strengthen brand presence, increase customer engagement, and generate leads. Increased brand awareness by 267% within 6 weeks through strategic email marketing campaigns.
Research Fellow at Hellenic Parliament
September 1, 2020 - August 21, 2025
Owned and oversaw social media management, digital advertising, and email marketing to enhance branding efforts. Managed office operations including scheduling, correspondence, and administrative coordination to ensure seamless workflows.
Digital Marketing Specialist at Search Minded (digital agency UK)
January 1, 2025 - Present
Managing the full marketing operations for a UK e-commerce pharmaceutical business including overseeing website upgrades and resolving technical issues to improve user experience. Launched and optimized Meta and Google Ads campaigns to drive traffic and sales. Produced SEO-friendly content to boost organic visibility and support business goals.
Digital Marketing Specialist at SLEED (digital agency GR)
October 1, 2024 - August 21, 2025
Led the development and execution of digital marketing strategies. Collaborated closely with sales and design teams to deliver high-quality campaigns consistently meeting client expectations. Achieved a 367% increase in e-commerce revenue within 5 months by increasing the budget by 111%. Boosted app installs by 40% and app revenue by 25% within 6 months.
Digital Marketing Manager at FLIPNEWMEDIA (digital agency GR)
December 1, 2021 - August 21, 2025
Developed and presented tailored digital marketing strategies. Delivered multi-channel campaigns that elevated brand visibility and engagement, driving measurable growth. Achieved a 40% increase in enrollments for a culinary school and expanded B2B partnerships by 39%.
Social Media Marketer at Cocoon Ecoclima GR
December 1, 2020 - August 21, 2025
Managed social media and CRM channels and developed daily content to strengthen brand presence, customer engagement, and leads. Increased brand awareness by 267% within 6 weeks through strategic email marketing campaigns.
Research Fellow at Hellenic Parliament
September 1, 2020 - August 21, 2025
Owned and oversaw social media management, digital advertising, and email marketing to enhance branding efforts. Managed office operations, including scheduling, correspondence, and administrative coordination to ensure seamless workflows.
Digital Marketing Specialist at Search Minded (digital agency UK)
January 1, 2025 - October 27, 2025
Managing the full marketing operations for a UK e-commerce pharmaceutical business. Oversaw website upgrades, launched and optimized Meta and Google Ads campaigns to drive traffic and sales. Produced SEO-friendly content to boost organic visibility and support business goals.
Digital Marketing Specialist at SLEED (digital agency GR)
October 1, 2024 - October 1, 2024
Led the development and execution of digital marketing strategies. Collaborated closely with sales and design teams to deliver high-quality campaigns that consistently met client expectations. Key accomplishments: 367% increase in e-commerce revenue within 5 months - increasing the budget by 111%. Boosted app installs by 40% and app revenue by 25% within 6 months.
Digital Marketing Manager at FLIPNEWMEDIA (digital agency GR)
December 1, 2021 - December 1, 2021
Developed and presented tailored digital marketing strategies. Delivered multi-channel campaigns that elevated brand visibility and engagement, driving measurable growth. Key accomplishments: 40% increase in enrollments for a culinary school; expanding B2B partnerships by 39%.
Social Media Marketer at Cocoon Ecoclima GR
December 1, 2020 - December 1, 2020
Managed social media & CRM channels and developed daily content to strengthen brand presence, customer engagement and leads.
Research Fellow at Hellenic Parliament
September 1, 2020 - September 1, 2020
Owned and oversaw social media management, digital advertising, and email marketing to enhance branding efforts. Managed office operations, including scheduling, correspondence, and administrative coordination to ensure seamless workflows.

Education

Master of Business Administration (MBA) with specialization in Marketing at Heriot-Watt University
January 1, 2017 - January 1, 2019
BSc in Economics at University of Thessaly
January 1, 2011 - January 1, 2015
Master of Business Administration (MBA) at Heriot-Watt University
January 1, 2017 - January 1, 2019
BSc in Economics at University of Thessaly
January 1, 2011 - January 1, 2015
MBA at Heriot-Watt University
January 1, 2017 - January 1, 2019
BSc Economics at University of Thessaly
January 1, 2011 - January 1, 2015

Qualifications

Google Ads (Search, Display, Shopping, App, Video, Measurement)
January 11, 2030 - August 21, 2025
Blueprint - Media Planning professional
January 11, 2030 - August 21, 2025
Google Ads (Search, Display, Shopping, App, Video, Measurement)
January 11, 2030 - August 21, 2025
Blueprint - Media Planning professional
January 11, 2030 - August 21, 2025
Google Ads Certification (Search, Display, Shopping, App, Video, Measurement)
January 11, 2030 - October 27, 2025
Blueprint - Media Planning professional
January 11, 2030 - October 27, 2025

Industry Experience

Healthcare, Professional Services, Retail, Software & Internet, Other, Education, Media & Entertainment