Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA. I specialize in go-to-market strategy, demand generation, and full-funnel campaign execution with a strong focus on B2B and B2C tech markets. Throughout my career, I have successfully led major product launches, including the Swiss SME launch of the first iPhone and EMEA rollout of Toshiba's digital frame, generating millions in recurring revenue for my clients. I am passionate about using AI-driven marketing automation and localization to scale marketing performance and customer acquisition, particularly across the DACH region. I thrive in roles that require cross-functional stakeholder collaboration, data-driven decision making, and innovative multi-channel campaign management to maximize brand visibility and ROI.…I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA. I specialize in go-to-market strategy, demand generation, and full-funnel campaign execution with a strong focus on B2B and B2C tech markets. Throughout my career, I have successfully led major product launches, including the Swiss SME launch of the first iPhone and EMEA rollout of Toshiba's digital frame, generating millions in recurring revenue for my clients. I am passionate about using AI-driven marketing automation and localization to scale marketing performance and customer acquisition, particularly across the DACH region. I thrive in roles that require cross-functional stakeholder collaboration, data-driven decision making, and innovative multi-channel campaign management to maximize brand visibility and ROI.

Miriam Bonvini

Marketing Consultant, Marketing Strategist, Marketing Analyst, +4





I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA. I specialize in go-to-market strategy, demand generation, and full-funnel campaign execution with a strong focus on B2B and B2C tech markets. Throughout my career, I have successfully led major product launches, including the Swiss SME launch of the first iPhone and EMEA rollout of Toshiba's digital frame, generating millions in recurring revenue for my clients. I am passionate about using AI-driven marketing automation and localization to scale marketing performance and customer acquisition, particularly across the DACH region. I thrive in roles that require cross-functional stakeholder collaboration, data-driven decision making, and innovative multi-channel campaign management to maximize brand visibility and ROI.…I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA. I specialize in go-to-market strategy, demand generation, and full-funnel campaign execution with a strong focus on B2B and B2C tech markets. Throughout my career, I have successfully led major product launches, including the Swiss SME launch of the first iPhone and EMEA rollout of Toshiba's digital frame, generating millions in recurring revenue for my clients. I am passionate about using AI-driven marketing automation and localization to scale marketing performance and customer acquisition, particularly across the DACH region. I thrive in roles that require cross-functional stakeholder collaboration, data-driven decision making, and innovative multi-channel campaign management to maximize brand visibility and ROI.

Available to hire

I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA. I specialize in go-to-market strategy, demand generation, and full-funnel campaign execution with a strong focus on B2B and B2C tech markets. Throughout my career, I have successfully led major product launches, including the Swiss SME launch of the first iPhone and EMEA rollout of Toshiba’s digital frame, generating millions in recurring revenue for my clients.

I am passionate about using AI-driven marketing automation and localization to scale marketing performance and customer acquisition, particularly across the DACH region. I thrive in roles that require cross-functional stakeholder collaboration, data-driven decision making, and innovative multi-channel campaign management to maximize brand visibility and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Fluent

Italian

Advanced

French

Intermediate

Work Experience

Marketing Consultant DACH at Self-employed

October 1, 2023 - Present

Supported SMEs in expanding their customer base through tailored sales and communication strategies for the DACH region (Germany, Austria, Switzerland). Developed scalable sales funnels using AI-powered automation tools. Conducted client workshops on customer acquisition, positioning, and relationship management.

Owner & Marketing Consultant at AD A PORTER Marketing & Com Services, Zurich

June 30, 2023 - August 21, 2025

Acquired and retained 30+ B2B clients across tech, lifestyle, and SaaS sectors by leading full-funnel marketing initiatives, resulting in over CHF 3.2M in recurring revenue. Developed tailored brand narratives and integrated campaign assets (copy, visual, digital), aligning storytelling with measurable KPIs and increasing brand engagement by +60% across email, paid, and social channels. Led end-to-end client communication and lifecycle marketing strategy, improving customer satisfaction and reducing churn by 27% through structured feedback loops and proactive account management.

Chief Marketing Officer, Board Member at STEG Electronics AG, Switzerland

July 1, 2014 - August 21, 2025

Designed and implemented data-driven marketing strategies across B2B/B2C segments. Directed integrated communication and campaign planning across PR, paid media, and digital touchpoints, increasing brand visibility by 60% and doubling inbound lead volume YoY. Led cross-functional teams of 16+ FTEs across Marketing, Merchandising, and Public Relations, improving cross-team collaboration. Optimized the marketing budget exceeding CHF 5M, reallocating spend to high-performing channels and achieving 20% higher ROI across multi-channel campaigns. Revamped sales enablement processes in collaboration with regional sales leads, resulting in a 25% boost in sales conversion rates and shortened average sales cycle by 2.5 weeks.

Senior Marketing Manager SME at Swisscom AG, Switzerland

September 30, 2011 - August 21, 2025

Led the Swiss-wide launch of the first iPhone for the SME segment, managing cross-channel execution (POS, email, print, online, telesales, direct sales), resulting in +50,000 new SME subscriptions and over CHF 18M in additional revenue within the first year. Developed and rolled out multi-channel go-to-market strategies for telecom products, contributing to a 17% increase in SME market share and improving customer acquisition cost efficiency by 35%. Initiated co-branded partner campaigns with national resellers and established 5+ long-term B2B partnerships across Switzerland. Delivered competitive market analyses and buyer persona insights that informed product positioning, increasing digital campaign conversion rates by 28% across all owned and paid channels. Orchestrated B2B communication across the entire buyer journey, streamlining touchpoints and improving SME customer engagement metrics (email CTR +42%, NPS +18) through segmentation and personalization.

Marketing Coordinator EMEA at Toshiba Europe, Neuss, Germany

September 30, 2008 - August 21, 2025

Developed and executed EMEA-wide communication strategies for Toshiba's PC accessories portfolio, increasing regional product visibility by 40%. Coordinated with 12+ regional sales teams to ensure alignment of messaging and promotions, resulting in a 25% increase in sell-through rates across priority markets. Delivered multi-market training and enablement programs for retail and B2B partners, boosting product knowledge and driving a 30% uplift in attachment rates for premium accessories. Localized European marketing campaigns in close collaboration with product management. Streamlined collaboration across EMEA stakeholders, reducing campaign revision cycles by 40% and improving overall campaign efficiency and brand consistency.

Marketing Executive EMEA at ATEN N.V., Belgium

May 1, 2007 - August 21, 2025

Established the local marketing department from the ground up, creating scalable frameworks for PR, branding, and internal communication that supported 15+ EU branches and enabled consistent brand messaging across the region. Led planning and execution of 10+ international trade shows (CeBIT, ISE, InfoComm), generating €3.2M in qualified pipeline and increasing brand visibility by +65% YoY through integrated pre/post-event campaigns. Directed the rollout of a unified corporate identity across EMEA, reducing brand inconsistencies by 90% and accelerating adoption across sales and distributor networks in 10+ countries. Implemented multilingual press and media relations strategy. Built cross-functional alignment between product, sales, and channel partners, resulting in a 30% improvement in time-to-market for new product launches.

Marketing Consultant DACH at Self-employed

October 1, 2023 - Present

Supported SMEs in expanding their customer base through tailored sales and communication strategies for Germany, Austria, and Switzerland. Developed scalable sales funnels using AI-powered automation tools and conducted client workshops on customer acquisition, positioning, and relationship management.

Owner & Marketing Consultant at AD A PORTER Marketing & Com Services, Zurich

June 1, 2023 - August 21, 2025

Acquired and retained 30+ B2B clients across tech, lifestyle, and SaaS sectors by leading full-funnel marketing initiatives, generating over CHF 3.2M in recurring revenue. Developed tailored brand narratives and integrated campaign assets aligning storytelling with measurable KPIs, increasing brand engagement by over 60%. Led end-to-end client communication and lifecycle marketing strategy, improving customer satisfaction and reducing churn by 27%.

Chief Marketing Officer, Board Member at STEG Electronics AG, Switzerland

July 1, 2014 - August 21, 2025

Designed and implemented data-driven marketing strategies for B2B and B2C segments. Directed integrated communication and campaign planning across PR, paid media, and digital touchpoints, increasing brand visibility by 60% and doubling inbound lead volume year over year. Led cross-functional teams of over 16 full-time employees, optimized a CHF 5M+ marketing budget to achieve 20% higher ROI, and revamped sales enablement processes resulting in a 25% boost in sales conversion rates.

Senior Marketing Manager SMEs at Swisscom AG, Switzerland

September 1, 2011 - August 21, 2025

Led the Swiss-wide launch of the first iPhone for the SME segment, managing cross-channel execution and resulting in over 50,000 new SME subscriptions and CHF 18M in additional revenue within the first year. Developed multi-channel go-to-market strategies resulting in a 17% increase in SME market share and 35% improvement in customer acquisition cost efficiency. Initiated partner campaigns and delivered competitive market analyses that increased digital campaign conversion rates by 28%.

Marketing Coordinator EMEA at Toshiba Europe, Neuss, Germany

September 1, 2008 - August 21, 2025

Developed and executed EMEA-wide communication strategies for Toshiba's PC accessories portfolio, increasing product visibility by 40%. Coordinated with regional sales teams to align messaging, resulting in a 25% increase in sell-through rates. Delivered multi-market training and enablement programs that boosted attachment rates for premium accessories by 30%. Streamlined EMEA stakeholder collaboration, reducing campaign revision cycles by 40%.

Marketing Executive EMEA at ATEN N.V., Belgium

May 1, 2007 - August 21, 2025

Established the local marketing department, creating scalable frameworks supporting 15+ EU branches. Led planning and execution of over 10 international trade shows, generating €3.2M in qualified pipeline and increasing brand visibility by 65% year over year. Directed rollout of a unified corporate identity reducing brand inconsistencies by 90%. Built cross-functional alignment with product, sales, and channel partners, improving time-to-market for new product launches by 30%.

Marketing Consultant DACH at Self-employed

October 1, 2023 - Present

Supported SMEs in expanding their customer base in the DACH region with tailored sales and communication strategies. Developed scalable sales funnels using AI-powered automation tools and facilitated client workshops on customer acquisition, positioning, and relationship management.

Owner & Marketing Consultant at AD A PORTER Marketing & Com Services, Zurich

June 1, 2023 - August 21, 2025

Acquired and retained over 30 B2B clients across tech, lifestyle, and SaaS sectors by leading full-funnel marketing initiatives, generating over CHF 3.2M in recurring revenue. Developed tailored brand narratives and integrated campaign assets, improving brand engagement by over 60% across multiple digital channels. Led end-to-end client communication and lifecycle marketing strategies, enhancing customer satisfaction and reducing churn by 27%.

Chief Marketing Officer, Board Member at STEG Electronics AG, Switzerland

July 1, 2014 - August 21, 2025

Designed and implemented data-driven marketing strategies across B2B and B2C segments. Directed integrated communication and campaign planning across PR, paid media, and digital touchpoints, increasing brand visibility by 60% and doubling inbound lead volume year-over-year. Led cross-functional teams and optimized a marketing budget exceeding CHF 5M to achieve 20% higher ROI. Collaborated with sales leads to revamp sales enablement, boosting conversion rates by 25% and shortening sales cycles.

Senior Marketing Manager SME at Swisscom AG, Switzerland

September 1, 2011 - August 21, 2025

Led the Swiss-wide launch of the first iPhone for the SME segment, managing cross-channel execution resulting in over 50,000 new subscriptions and CHF 18M additional revenue in the first year. Developed multi-channel go-to-market strategies that increased SME market share by 17% and improved customer acquisition cost efficiency by 35%. Initiated partner campaigns and established long-term B2B partnerships. Delivered market analysis and demographic insights that increased digital campaign conversions by 28%. Orchestrated communication across buyer journey to improve engagement metrics substantially.

Marketing Coordinator EMEA at Toshiba Europe, Neuss, Germany

September 1, 2008 - August 21, 2025

Developed and executed EMEA-wide communication strategies that increased product visibility by 40%. Coordinated messaging alignment with 12+ regional sales teams enhancing sell-through rates by 25%. Delivered training programs for retail and B2B partners contributing to a 30% uplift in attachment rates for premium accessories. Localized campaigns collaborating closely with product management and streamlined cross-regional stakeholder collaboration to reduce campaign revision cycles and improve efficiency.

Marketing Executive EMEA at ATEN N.V., Belgium

May 1, 2007 - August 21, 2025

Established local marketing department and scalable frameworks for PR, branding, and internal communication supporting 15+ EU branches. Led international trade show planning and execution generating €3.2M in qualified pipeline and increasing brand visibility by over 65% YoY. Directed rollout of corporate identity across EMEA reducing brand inconsistencies by 90% and accelerating adoption. Implemented multilingual press and media relations strategy and improved cross-functional alignment, advancing time-to-market by 30%.