Miriam Bonvini

Available to hire

I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA.

About

I am a strategic marketing leader with over 15 years of experience in the IT and tech industries across EMEA. I specialize in go-to-market strategy, demand generation, and full-funnel campaign execution with a strong focus on B2B and B2C tech markets. Throughout my career, I have successfully led major product launches, including the Swiss SME launch of the first iPhone and EMEA rollout of Toshiba’s digital frame, generating millions in recurring revenue for my clients.

I am passionate about using AI-driven marketing automation and localization to scale marketing performance and customer acquisition, particularly across the DACH region. I thrive in roles that require cross-functional stakeholder collaboration, data-driven decision making, and innovative multi-channel campaign management to maximize brand visibility and ROI.

  • 19 years' experience
  • Joined August 2025

Languages

  • GermanFluent
  • EnglishFluent
  • ItalianAdvanced
  • FrenchIntermediate

Industry experience

  • Computers & Electronics
  • Professional Services
  • Software & Internet
  • Telecommunications
  • Consumer Goods
  • Retail

More experts in Zürich, Switzerland

Work experience· 18 roles

Marketing Consultant DACH · Self-employedOct 2023 – Present · 3 yrs 2 mos

Supported SMEs in expanding their customer base in the DACH region with tailored sales and communication strategies. Developed scalable sales funnels using AI-powered automation tools and facilitated client workshops on customer acquisition, positioning, and relationship management.

Marketing Consultant DACH · Self-employedOct 2023 – Present · 3 yrs 2 mos

Supported SMEs in expanding their customer base through tailored sales and communication strategies for Germany, Austria, and Switzerland. Developed scalable sales funnels using AI-powered automation tools and conducted client workshops on customer acquisition, positioning, and relationship management.

Marketing Consultant DACH · Self-employedOct 2023 – Present · 3 yrs 2 mos

Supported SMEs in expanding their customer base through tailored sales and communication strategies for the DACH region (Germany, Austria, Switzerland). Developed scalable sales funnels using AI-powered automation tools. Conducted client workshops on customer acquisition, positioning, and relationship management.

Owner & Marketing Consultant · AD A PORTER Marketing & Com Services, ZurichJun 2023 – Aug 2025 · 2 yrs 3 mos
Owner & Marketing Consultant · AD A PORTER Marketing & Com Services, ZurichJun 2023 – Aug 2025 · 2 yrs 3 mos
Owner & Marketing Consultant · AD A PORTER Marketing & Com Services, ZurichJun 2023 – Aug 2025 · 2 yrs 3 mos
Chief Marketing Officer, Board Member · STEG Electronics AG, SwitzerlandJul 2014 – Aug 2025 · 11 yrs 2 mos
Chief Marketing Officer, Board Member · STEG Electronics AG, SwitzerlandJul 2014 – Aug 2025 · 11 yrs 2 mos

Education

Magister Artium (M.A.) · University of Augsburg, Germany2002 – 2006
Teacher Education (Primary & Secondary) · University of Hildesheim, Germany1996 – 2002

Certifications and awards

SVEB 1 – Certified Adult Trainer, aw bildung GmbH2030 – 2025
Systemic Coach, CoachTrainerAkademie Schweiz2030 – 2025
AI Tools for Business – Skills Certificate – Coursiv2025

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