I am an experienced Digital Communications Specialist and Web Administrator with over 20 years of expertise managing websites, intranet systems, and digital platforms across not-for-profit, corporate, and community-based organisations. Skilled in leading end-to-end web projects, from content strategy and UX/UI enhancement to platform migration and performance analysis, I have proven expertise with CMS tools like Kentico, Sitecore, WordPress, and SharePoint. I have collaborated closely with internal stakeholders, vendors, and digital agencies to deliver secure, accessible, and user-friendly digital experiences. I am also experienced in training non-technical users and generating actionable insights through Google Analytics and EDM data. I stay committed to advancing my technical skills and delivering digital platforms that meet organisational goals and user needs.

Diego Lopez

I am an experienced Digital Communications Specialist and Web Administrator with over 20 years of expertise managing websites, intranet systems, and digital platforms across not-for-profit, corporate, and community-based organisations. Skilled in leading end-to-end web projects, from content strategy and UX/UI enhancement to platform migration and performance analysis, I have proven expertise with CMS tools like Kentico, Sitecore, WordPress, and SharePoint. I have collaborated closely with internal stakeholders, vendors, and digital agencies to deliver secure, accessible, and user-friendly digital experiences. I am also experienced in training non-technical users and generating actionable insights through Google Analytics and EDM data. I stay committed to advancing my technical skills and delivering digital platforms that meet organisational goals and user needs.

Available to hire

I am an experienced Digital Communications Specialist and Web Administrator with over 20 years of expertise managing websites, intranet systems, and digital platforms across not-for-profit, corporate, and community-based organisations. Skilled in leading end-to-end web projects, from content strategy and UX/UI enhancement to platform migration and performance analysis, I have proven expertise with CMS tools like Kentico, Sitecore, WordPress, and SharePoint.

I have collaborated closely with internal stakeholders, vendors, and digital agencies to deliver secure, accessible, and user-friendly digital experiences. I am also experienced in training non-technical users and generating actionable insights through Google Analytics and EDM data. I stay committed to advancing my technical skills and delivering digital platforms that meet organisational goals and user needs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Web Designer/Digital Technology Officer at Uniting Church in Australia - VIC & TAS
February 28, 2025 - August 21, 2025
Led the migration of the online store from Shopify to WooCommerce, improving operational efficiency and reducing costs. Successfully migrated more than 150 websites to an in-house environment, reducing operational costs by 60% and improving site performance. Developed and executed SEO, EDM, and social media campaigns, increasing engagement and online conversions. Spearheaded collaboration with offshore teams and agencies to implement advanced digital marketing solutions. Provided strategic digital transformation services across churches and congregations, modernising their online presence and ensuring full compliance with W3C WCAG 2 AA accessibility standards. Improved UX/UI design resulting in better navigation and increased user engagement and trained over 200 senior users in WordPress content management.
Web Developer (Contractor) at Gratifii (Brisbane) & JSQ Designs (Perth)
January 1, 2025 - Present
Provided ongoing website development and maintenance for multiple client projects at two digital agencies, working remotely with distributed teams across Brisbane, Perth, Sydney and Asia. Delivered security reviews, troubleshooting, repairs, and performance enhancements to ensure site stability and compliance. Built and customised websites using CMS platforms including WordPress, Magento and Club Connect in PHP, HTML, and CSS, including theme and template development. Managed tasks via Jira and Trello, collaborating with internal teams to meet deadlines in a fast-paced, multi-project environment.
Digital Communications Coordinator at Entertainment Publications - Melbourne, VIC
August 31, 2019 - August 21, 2025
Increased website traffic and engagement by leading SEO, PPC, and EDM campaigns. Led website development projects for the company and Frequent Values Program clients. Successfully led the full migration from Kentico to Sitecore CMS platforms and supported API integration and back-end development. Ensured all digital content adhered to brand guidelines across five company websites. Delivered technical training on Kentico and Sitecore and developed analytics-driven website performance reports. Designed and implemented digital marketing assets.

Education

BBA in Social Communications & Journalism at Universidad de Antioquia - Medellín, Colombia
January 1, 2003 - August 21, 2025
Diploma in Web Experience at Universidad de Antioquia - Medellín, Colombia
January 1, 2007 - August 21, 2025
MBA in Public Relations (On Hold) at Universidad de Antioquia - Medellín, Colombia
January 11, 2030 - August 21, 2025

Qualifications

Cybersecurity
May 1, 2025 - August 21, 2025

Industry Experience

Non-Profit Organization, Professional Services, Retail, Software & Internet, Media & Entertainment