I am a Senior Full Stack Engineer specializing in e-commerce platforms with over 10 years of experience. I have strong expertise in React, Node.js, .NET, Shopify, WordPress, and modern Headless CMS architectures, with a passion for building high-performance web and mobile applications. I enjoy integrating AI and machine learning solutions to enhance personalization and recommendations, improving online retail experiences for major brands. Throughout my career, I have successfully led full-stack development projects, optimized performance, and implemented scalable microservices architectures. I thrive in agile, cross-functional teams, mentoring junior engineers, and driving best practices for sustainable software development. My experience spans cloud deployments, CI/CD pipelines, and mobile-first design, helping businesses elevate their e-commerce capabilities and user engagement.

Jesse Ross

I am a Senior Full Stack Engineer specializing in e-commerce platforms with over 10 years of experience. I have strong expertise in React, Node.js, .NET, Shopify, WordPress, and modern Headless CMS architectures, with a passion for building high-performance web and mobile applications. I enjoy integrating AI and machine learning solutions to enhance personalization and recommendations, improving online retail experiences for major brands. Throughout my career, I have successfully led full-stack development projects, optimized performance, and implemented scalable microservices architectures. I thrive in agile, cross-functional teams, mentoring junior engineers, and driving best practices for sustainable software development. My experience spans cloud deployments, CI/CD pipelines, and mobile-first design, helping businesses elevate their e-commerce capabilities and user engagement.

Available to hire

I am a Senior Full Stack Engineer specializing in e-commerce platforms with over 10 years of experience. I have strong expertise in React, Node.js, .NET, Shopify, WordPress, and modern Headless CMS architectures, with a passion for building high-performance web and mobile applications. I enjoy integrating AI and machine learning solutions to enhance personalization and recommendations, improving online retail experiences for major brands.

Throughout my career, I have successfully led full-stack development projects, optimized performance, and implemented scalable microservices architectures. I thrive in agile, cross-functional teams, mentoring junior engineers, and driving best practices for sustainable software development. My experience spans cloud deployments, CI/CD pipelines, and mobile-first design, helping businesses elevate their e-commerce capabilities and user engagement.

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Experience Level

Expert
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Work Experience

Senior Full Stack Engineer at Instacart.ca via VelloWeb
January 1, 2021 - Present
Led the full-stack development of e-commerce platforms for web and React Native mobile apps, integrating inventory, user management, and secure payments with Node.js and .NET Core. Designed reusable React component libraries to improve UI consistency across multiple products. Integrated AI-driven personalization using LLMs and advanced AI tools to enhance product discovery for millions. Developed backend microservices architecture ensuring 99.9% uptime and optimized frontend/mobile performance, reducing load times by 35%. Implemented CI/CD pipelines with GitHub Actions and automated testing via Jest and Cypress, improving deployment frequency by 25%. Collaborated on responsive, mobile-first designs and mentored junior engineers to establish best practices.
Senior Full Stack Engineer at Costco.ca
December 31, 2020 - August 21, 2025
Developed and maintained a high-traffic e-commerce website and mobile apps using React, Node.js, .NET Core, and Contentful Headless CMS. Built a high-performance product search engine, reducing response times significantly. Integrated backend microservices for membership and order processing to improve platform reliability. Designed SEO-friendly frontends with React and Next.js, boosting organic traffic by over 25%. Developed secure payment workflows integrated with Stripe and PayPal, enabling substantial monthly revenue. Migrated content to Headless CMS for consistent delivery and implemented automated testing with Jest, Mocha, and Cypress. Collaborated in agile teams to improve feature rollouts and development velocity.
Senior Full Stack Engineer at Giant Tiger
February 28, 2018 - August 21, 2025
Modernized and migrated the e-commerce platform to Shopify Plus integrating Contentful CMS and Akeneo PIM. Developed React web and React Native mobile apps for product browsing and checkout flows. Built Node.js and .NET Core microservices for order, payment, and inventory processing. Created reusable Shopify Liquid templates and custom apps to streamline marketing and dynamic pricing. Optimized synchronization APIs reducing latency by 40% while supporting large SKU counts. Delivered personalized recommendations using AI-powered analytics. Authored documentation and onboarding guides to boost team productivity.
Full Stack Engineer at Andalos
December 31, 2015 - August 21, 2025
Designed and maintained custom WordPress e-commerce websites with WooCommerce, PHP, JavaScript, and React for local bakery clients. Built RESTful APIs integrating with Stripe, PayPal, and delivery platforms like Uber Eats. Developed mobile-first responsive web interfaces and React Native apps for iOS and Android. Improved SEO and performance, increasing organic traffic by over 30% locally. Implemented Headless CMS workflows for consistent content management. Automated AWS deployment pipelines, reducing provisioning time by 60%. Maintained scalable backend services to handle high API traffic and implemented monitoring with AWS CloudWatch and X-Ray to reduce incident response time.
Senior Full Stack Engineer at Instacart.ca via VelloWeb
January 1, 2021 - Present
Led development of full-stack e-commerce web and React Native mobile apps with secure payment workflows using Node.js and .NET Core. Designed reusable React component libraries boosting UI consistency. Integrated AI-driven personalization and recommendation systems with advanced LLMs and vector databases, improving product discovery. Developed backend microservices ensuring 99.9% uptime. Optimized frontend and mobile performance through server-side rendering and caching, reducing load times by 35%. Established CI/CD pipelines with automated testing that increased deployment frequency by 25%. Collaborated on responsive mobile-first UI/UX designs and mentored junior engineers to adopt scalable development practices.
Senior Full Stack Engineer at Costco.ca
December 1, 2020 - August 21, 2025
Developed and maintained high-traffic e-commerce website and mobile apps using React, Node.js, .NET Core, and Contentful Headless CMS. Created a dynamic product search engine reducing response times by nearly 80%. Integrated backend microservices for membership, inventory, and order processing, improving operational efficiency. Delivered responsive, SEO-friendly frontends with React and Next.js, increasing organic traffic by 25%. Developed secure payment workflows with Stripe and PayPal supporting significant monthly revenue. Automated frontend/backend testing to ensure stable releases and collaborated in agile teams to enhance development velocity by 20%.
Senior Full Stack Engineer at Giant Tiger
February 1, 2018 - August 21, 2025
Migrated and modernized e-commerce platform to Shopify Plus integrated with Contentful CMS and Akeneo PIM for real-time catalog management. Developed React web frontends and React Native apps improving mobile engagement. Built backend microservices in Node.js and .NET Core for orders, payments, and inventory handling. Created reusable Shopify Liquid templates for marketing campaigns and optimized APIs reducing latency and errors by 40%. Implemented automated testing pipelines for frontend and backend stability. Collaborated with marketing teams to deliver AI-powered personalized product recommendations and authored documentation to improve team knowledge.
Full Stack Engineer at Andalos
December 1, 2015 - August 21, 2025
Designed and maintained custom WordPress e-commerce websites with WooCommerce, integrating payment gateways and third-party delivery platforms. Developed mobile-first responsive web and React Native apps to improve user engagement. Optimized SEO and site performance to increase organic local traffic by over 30%. Managed content workflows with Headless CMS solutions for consistent updates. Automated AWS deployment pipelines reducing provisioning time by 60%. Maintained backend services with Node.js and PHP capable of handling over 1 million daily API calls. Implemented monitoring and alerting reducing incident response time by 40%.

Education

Bachelor's Degree at University of Windsor
September 1, 2007 - December 1, 2011
Bachelor’s Degree, Computer Science at University of Windsor
September 1, 2007 - December 1, 2011

Qualifications

Certified Shopify Developer
January 11, 2030 - August 21, 2025
Microsoft Certified: Azure Developer Associate
January 11, 2030 - August 21, 2025
AWS Certified Developer – Associate
January 11, 2030 - August 21, 2025
Certified Shopify Developer
January 11, 2030 - August 21, 2025
Microsoft Certified: Azure Developer Associate
January 11, 2030 - August 21, 2025
AWS Certified Developer – Associate
January 11, 2030 - August 21, 2025

Industry Experience

Retail, Software & Internet, Consumer Goods, Wholesale & Distribution