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Hi, I'm Rachel Wu, a Marketing and Visual Designer based in Irvine, CA. I create digital assets and motion graphics for paid social, email campaigns, and events, collaborating with Sales, GTM, and Product teams to translate complex product details into clear, consumer-friendly messaging. I’m passionate about building cohesive brand experiences, establishing scalable design systems, and using AI-powered tools to accelerate production while maintaining quality. I thrive in cross-functional settings and enjoy turning ideas into visuals that engage audiences and drive results.…Hi, I'm Rachel Wu, a Marketing and Visual Designer based in Irvine, CA. I create digital assets and motion graphics for paid social, email campaigns, and events, collaborating with Sales, GTM, and Product teams to translate complex product details into clear, consumer-friendly messaging. I’m passionate about building cohesive brand experiences, establishing scalable design systems, and using AI-powered tools to accelerate production while maintaining quality. I thrive in cross-functional settings and enjoy turning ideas into visuals that engage audiences and drive results.

Rachel Wu

Graphic Designer, UX Designer, UI Designer, +3

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Hi, I'm Rachel Wu, a Marketing and Visual Designer based in Irvine, CA. I create digital assets and motion graphics for paid social, email campaigns, and events, collaborating with Sales, GTM, and Product teams to translate complex product details into clear, consumer-friendly messaging. I’m passionate about building cohesive brand experiences, establishing scalable design systems, and using AI-powered tools to accelerate production while maintaining quality. I thrive in cross-functional settings and enjoy turning ideas into visuals that engage audiences and drive results.…Hi, I'm Rachel Wu, a Marketing and Visual Designer based in Irvine, CA. I create digital assets and motion graphics for paid social, email campaigns, and events, collaborating with Sales, GTM, and Product teams to translate complex product details into clear, consumer-friendly messaging. I’m passionate about building cohesive brand experiences, establishing scalable design systems, and using AI-powered tools to accelerate production while maintaining quality. I thrive in cross-functional settings and enjoy turning ideas into visuals that engage audiences and drive results.

Available to hire

Hi, I’m Rachel Wu, a Marketing and Visual Designer based in Irvine, CA. I create digital assets and motion graphics for paid social, email campaigns, and events, collaborating with Sales, GTM, and Product teams to translate complex product details into clear, consumer-friendly messaging.

I’m passionate about building cohesive brand experiences, establishing scalable design systems, and using AI-powered tools to accelerate production while maintaining quality. I thrive in cross-functional settings and enjoy turning ideas into visuals that engage audiences and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Designer at Kindred Curiosity

October 1, 2024 - Present

Conceptualized and delivered omnichannel visuals for 8+ major marketing campaigns, driving brand visibility and promoting community events for target audiences. Led a full brand identity refresh and revamp of the KC website, elevating visual storytelling and increasing user engagement across social and digital channels. Designed and launched visuals for the May campaign, driving a 34%+ increase in organic shares within the first hour post-release.

UIUX Designer at Genies

August 31, 2024 - August 22, 2025

Designed and shipped marketing landing pages, increasing user asset submissions from 3% to 26%. Elevated the mobile community’s visual engagement with gamified flows, doubling monthly active users from 12k to 25.75k. Built a robust Figma design system with 10+ reusable components, aligning UI consistency and reducing design churn by 50%. Pushed visual polish across digital touchpoints by refining color systems, icon sets, and motion transitions.

Visual Design Intern at Riot Games

September 30, 2022 - August 22, 2025

Developed high-fidelity visual assets and ecommerce product pages for 4 games and 100+ items, collaborating closely with marketing and product stakeholders. Supported internal presentation and documentation efforts with branded slides and clear visual narratives. Applied motion and visual storytelling principles to build compelling marketing flows and campaign elements.

Visual Designer (Project based) at Psyop

January 31, 2023 - August 22, 2025

Successfully launched Overwatch2 dating simulator: Loverwatch, delivering 20+ cohesive UI assets, comprehensive style guides, and intuitive game flows to enhance player experience and ensure implementation consistency. Contributed to over 100k Blizzard players during launch week.

Marketing Designer at Ecoflow

November 1, 2025 - Present

Create digital assets and motion graphics across paid social, email marketing and campaigns, supporting integrated marketing and communications goals. Collaborated with Sales, GTM, and Product teams to translate technical product information into clear, consumer-friendly messaging for sales decks, landing pages, and marketing collateral. Partnered with cross-functional teams to develop 10+ event and trade shows including booth experiential design, booth graphics, and branded swag to support brand visibility and lead generation. Defined and developed EcoFlow’s visual identity for the North American market while maintaining alignment with global brand guidelines. Leveraged AI-powered design tools such as Midjourney, Adobe Firefly and Lovart to accelerate concept development and streamline the production workflow for swag and marketing giveaway assets.

Visual Designer at Genies

July 1, 2023 - April 1, 2024

Drove the landing page design of the Workshop platform, improving the creative submission experience and increasing asset contributions from 3% to 26%. Designed and produced visual assets for app experience, boosting monthly active users from 12k to 25.7k.