Becca Wade

Content Designer at TD Bank

Wrote clear and concise user-focused content and microcopy for the US TD mobile app. Worked closely with designers, UX researchers and business stakeholders (including the TD legal team). Wrote and refined in-product copy, onboarding flows, form labels, error and validation messages, CTAs, and system notifications. Contributed to wireframes (Figma) by embedding content early in the design process and making adjustments as required. Presented and defended content decisions to senior business and legal partners. Used SharePoint, Confluence and Figma as main tools for copy production.

Content Strategist at Store Force

Managed content planning, creation, and publishing across blogs, email communications, internal resources, and social channels. Built, deployed, and optimized email communications using HubSpot (segmentation, scheduling, A/B testing, and performance analysis). Published and maintained internal documentation and shared resources using SharePoint, ensuring content accuracy, version control, and accessibility. Created and scheduled LinkedIn content to support brand awareness and thought leadership, using engagement data to refine messaging. Developed Google Ads copy and campaigns, monitoring performance metrics and iterating on messaging to improve results. Maintained and updated an editorial calendar to ensure timely, relevant content aligned to business and audience needs. Conducted content audits and gap analyses to identify outdated content, missing resources, and opportunities for improvement. Used performance data and audience insights to optimize content and anticipate stakeholder

UX Copywriter at Loblaw's Digital

Wrote UX copy and Help Centre content for the PC Health app, ensuring accessibility and compliance across digital channels. Worked closely with a UX Designer to create user-centered content across mobile and web platforms. Developed omni-channel campaigns spanning push notifications, marketing emails, web, digital ads, and print collateral. Maintained brand voice across multiple brands (Shoppers Drug Mart, PC Health, Loblaw's) while adhering to compliance and accessibility standards.

Senior Content Manager at ContactMonkey

Owned content strategy and execution across blogs, social media, and brand awareness initiatives. Developed content for LinkedIn and Instagram to boost engagement and drive business goals. Partnered with internal teams to produce thought leadership content and industry reports. Led SEO optimization efforts, including content refreshes, metadata improvements, and keyword strategy. Used HubSpot to post social content across LinkedIn and Instagram.

SEO Content Manager and Copywriter at Tug Agency

Created conversion-focused landing pages, blogs, and website copy for clients across multiple industries (D2L, QuickBooks). Developed content strategies backed by keyword research and analytics to increase organic traffic. Produced email campaigns, bylines, and thought leadership content to boost overall content strategy. Presented SEO content audits and recommendations to cross-functional teams and stakeholders. Used Adobe Illustrator to support visuals.

SEO Strategist and Content Writer at Ayima

May 2021 - March 2023. Monitored and analyzed website traffic, keyword rankings, and other performance metrics to measure effectiveness of SEO efforts. Conducted keyword research to identify high-value keyword opportunities for content optimization. Optimized website structure and on-page elements for improved search engine crawlability and user experience. Conducted SEO technical audits to identify and resolve issues affecting website performance. Provided monthly reporting and analysis of SEO performance to clients and made recommendations for further optimizations based on these reports.