I am a dedicated product designer and web development specialist with extensive experience managing end-to-end responsive web projects, including e-commerce platforms, CMS, AI chatbots, and more. With a strong background in UX strategy, collaborative design, and performance optimization, I excel at increasing conversion rates and enhancing user experiences across multiple brand pages. I enjoy working cross-functionally with design, marketing, and SEO teams to align digital solutions with business goals. Throughout my career, I have spearheaded major promotional campaigns, developed scalable design systems, and played key roles in website architecture improvements and QA testing. I am passionate about creating data-driven, user-centered designs and thrive in mentoring junior designers and delivering impactful, visually compelling digital assets that elevate brand identity and storytelling.

Aleena Imran

I am a dedicated product designer and web development specialist with extensive experience managing end-to-end responsive web projects, including e-commerce platforms, CMS, AI chatbots, and more. With a strong background in UX strategy, collaborative design, and performance optimization, I excel at increasing conversion rates and enhancing user experiences across multiple brand pages. I enjoy working cross-functionally with design, marketing, and SEO teams to align digital solutions with business goals. Throughout my career, I have spearheaded major promotional campaigns, developed scalable design systems, and played key roles in website architecture improvements and QA testing. I am passionate about creating data-driven, user-centered designs and thrive in mentoring junior designers and delivering impactful, visually compelling digital assets that elevate brand identity and storytelling.

Available to hire

I am a dedicated product designer and web development specialist with extensive experience managing end-to-end responsive web projects, including e-commerce platforms, CMS, AI chatbots, and more. With a strong background in UX strategy, collaborative design, and performance optimization, I excel at increasing conversion rates and enhancing user experiences across multiple brand pages. I enjoy working cross-functionally with design, marketing, and SEO teams to align digital solutions with business goals.

Throughout my career, I have spearheaded major promotional campaigns, developed scalable design systems, and played key roles in website architecture improvements and QA testing. I am passionate about creating data-driven, user-centered designs and thrive in mentoring junior designers and delivering impactful, visually compelling digital assets that elevate brand identity and storytelling.

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Work Experience

Web Specialist – Strategic Brands Portfolio, Ecommerce at Walmart Canada
October 1, 2024 - Present
Led UX strategy across brand pages and homepage campaigns, increasing conversions by 15% during peak events. Collaborated with UI/UX, SEO, marketing, and brand teams to align design with business goals. Spearheaded Walmart’s largest promotional campaign optimizing SKU placements and UX strategies, resulting in a 10% increase in conversions and 12% in click-through rates. Developed scalable design systems improving team collaboration and consistency. Conducted QA testing validating functionality and UI/UX across site migration and promotional campaigns. Improved site architecture for category navigation and product discoverability.
Product Designer and Web Development Specialist at Minimil Media
February 28, 2024 - August 24, 2025
Managed and delivered responsive web projects including e-commerce, CMS, AI chatbots, and integrated APIs. Launched a new web development service that attracted 12 major clients. Designed and developed 7 responsive websites using Webflow, WordPress, Squarespace, and Wix, guided by wireframes and user personas. Conducted business analysis, digital adoption planning, SEO strategies, and website redesign proposals. Performed market/user research and competitor benchmarking. Interviewed and hired a junior UI/UX designer, mentoring their project contributions. Created brand visuals and motion graphics elevating client brand identities.
Product Designer at Semper8
January 31, 2022 - August 24, 2025
Revamped company website with mobile-friendly design using WordPress, wireframes, and prototypes. Implemented SEO strategies and Google Analytics, boosting traffic by 75%. Conducted market research to develop client acquisition strategies contributing to two acquisitions. Created social media campaigns and marketing emails increasing engagement and subscriber base by 17%. Designed logos and business decks for partners enhancing brand presentation.
UI/UX and Marketing Coordinator at Scarpini Shoes
November 30, 2020 - August 24, 2025
Designed, developed, and updated the website, improving traffic by 70% through SEO and user testing. Developed marketing materials and conducted market research, increasing conversions by 15%. Managed Facebook and Instagram pages growing weekly foot traffic by 15-20 customers.

Education

Honours Bachelor's Degree in Digital Enterprise Management at University of Toronto
September 1, 2018 - April 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Wholesale & Distribution