I’m Inês, a digital marketer who loves building brands that feel real. I plan, write, and manage content for lifestyle and wellness clients, balancing creativity with clear results. I like simple ideas, strong visuals, and content that makes people stop scrolling for the right reasons.…

Inês Soares

I’m Inês, a digital marketer who loves building brands that feel real. I plan, write, and manage content for lifestyle and wellness clients, balancing creativity with clear results. I like simple ideas, strong visuals, and content that makes people stop scrolling for the right reasons.…

Available to hire

I’m Inês, a digital marketer who loves building brands that feel real.
I plan, write, and manage content for lifestyle and wellness clients, balancing creativity with clear results.
I like simple ideas, strong visuals, and content that makes people stop scrolling for the right reasons.

See more

Skills

Experience Level

Language

Work Experience

Responsável de Marketing at Dream books
January 1, 2024 - Present
Managed digital marketing strategy, including SEO, paid media, and email marketing. Led influencer campaigns on Instagram and TikTok. Monitored KPIs through Google Analytics 4 and dashboards to optimize marketing efforts.
Marketing Manager at Casativa
January 1, 2024 - August 24, 2025
Led a complete brand rebranding and launched a new WordPress website. Implemented a digital strategy focused on SEO, content, and paid media to enhance brand visibility and engagement.
Marketing Assistant at Global Media Group
January 1, 2023 - August 24, 2025
Supported social media, SEO, and digital campaigns for the group. Produced graphic content and assisted in paid media campaigns. Gained experience in rebranding, SEO, paid media (Meta & TikTok Ads), and influencer marketing.
Marketing Manager at Dream Books
January 1, 2024 - Present
Designed and managed 360° communication calendar across social, email, creators and seasonal campaigns. Optimized Paid Media (~€5k/month) achieving -15% CPA and +18% CTR in 6 months. Scaled influencer marketing (6-8 creators/month, ~100k reach), generating ~10% of direct sales. Strengthened CRM (40k subscribers, 22% OR) with automations driving ~7% online revenue.
Marketing Manager at Casativa
December 31, 2024 - October 25, 2025
Website launch (WordPress) and editorial plan. Creative coordination (copy, photo, video) and always-on + seasonal campaigns.
Marketing Assistant at Global Media Group
December 31, 2023 - October 25, 2025
Supported SEO, social and paid campaigns; content production.

Education

Bachelor's Degree in Advertising & Public Relations at Escolas Superior de Viseu
January 1, 2018 - January 1, 2021
Digital Marketing & Strategy at EDIT - Disruptive Digital Education
January 1, 2021 - January 1, 2022
Bachelor's Degree at Escola Superior de Viseu
January 1, 2018 - December 31, 2021

Qualifications

Google Ads
January 11, 2030 - August 24, 2025
TikTok Ads
January 11, 2030 - August 24, 2025
HubSpot Inbound/Marketing
January 11, 2030 - August 24, 2025
Meta Blueprint
January 11, 2030 - August 24, 2025
Google Ads Certification
January 11, 2030 - October 25, 2025
Meta Blueprint Certification
January 11, 2030 - October 25, 2025
TikTok Ads Certification
January 11, 2030 - October 25, 2025
HubSpot Inbound Certification
January 11, 2030 - October 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education

Skills

Experience Level