I'm a product designer based in Ottawa, Canada, with over 10 years of experience. I specialize in human-centered design, creating intuitive, user-friendly interfaces and scalable design systems that drive meaningful impact. In my spare time, I enjoy taking on creative side projects like Talking With The Pros, a website and podcast where I explore design trends, strategies, and connect with inspiring professionals.…

Joseph Azzi

I'm a product designer based in Ottawa, Canada, with over 10 years of experience. I specialize in human-centered design, creating intuitive, user-friendly interfaces and scalable design systems that drive meaningful impact. In my spare time, I enjoy taking on creative side projects like Talking With The Pros, a website and podcast where I explore design trends, strategies, and connect with inspiring professionals.…

Available to hire

I’m a product designer based in Ottawa, Canada, with over 10 years of experience. I specialize in human-centered design, creating intuitive, user-friendly interfaces and scalable design systems that drive meaningful impact. In my spare time, I enjoy taking on creative side projects like Talking With The Pros, a website and podcast where I explore design trends, strategies, and connect with inspiring professionals.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior Product Designer at Huge Inc. (Cox)
December 31, 2024 - August 25, 2025
Redesigned the AI chat feature on Cox’s Support and Learn page to address user frustrations with generic responses and inefficiency. Envisioned and created an improved conversational experience focusing on layout and interaction flow to make the AI more intuitive and effective. Conducted competitive audits, brainstormed solutions, and designed UI prototypes in Figma.
Senior Product Designer at Canada Post
January 31, 2024 - August 25, 2025
Worked with a multidisciplinary team to modernize the company’s email communications, improving visual engagement, accessibility, and scalability through a streamlined design approach. Conducted user research and stakeholder workshops, redesigned email templates, and developed a design system to ensure consistency.
Senior Product Designer at Huge Inc. (Google)
December 31, 2023 - August 25, 2025
Designed an informative auto-update page for Chromebooks near end of lifecycle communicating final updates, recommending new products, and providing recycling resources. Created a Windows app launcher with HP recommending Google apps to improve product experience. Researched industry practices, designed UI aligning with Google branding, and storyboarded Chromebook Plus features.
Senior Product Designer at First Republic Bank
August 31, 2023 - August 25, 2025
Led design of digital banking products, collaborating with product managers to align business goals with intuitive solutions for clients to access and manage finances. Built and improved a design system, led weekly design system meetings, and designed the Business Platform and Admin Tool for bankers.
Lead Product Designer at Oscar Pro – WELL Health Technology
July 31, 2022 - August 25, 2025
Collaborated on the UI/UX for Oscar Pro, transforming it from a basic framework into a fully developed platform. Focused on solving customer pain points by redesigning the product, incorporating new features, developing a design system, and gathering user feedback to create prototypes.
Product Designer at Instrument
April 30, 2022 - August 25, 2025
Designed and transformed digital experiences for high-profile clients including Samsung, Meta, Marriott Bonvoy, and Salesforce+. Delivered wireframes and high-fidelity marketing pages, redesigned websites and user flows to improve user engagement, brand image, and booking journeys. Created responsive components and reusable libraries.
UI/UX Designer at Knak
April 30, 2019 - August 25, 2025
Played key role in creating and redesigning Knak.com marketing site. Involved in brainstorming, developing visual styles, guiding illustrations, overseeing implementations. Also designed email newsletters, social media graphics, marketing materials, and built feature prototypes. Used various tools for graphic design and small coding fixes.
Senior Product Designer at Freelancer
January 1, 2009 - Present
Designed and delivered user-friendly digital products, developed scalable design systems, and collaborated closely with multidisciplinary teams to align design solutions with business objectives. Tasks included designing user flows, information architecture, wireframes, building scalable design systems and documentation, and creating interactive prototypes with engaging animations.

Education

Diploma at La Cité collégiale
January 11, 2030 - January 1, 2009

Qualifications

Secret Security Clearance (Active)
January 11, 2030 - August 25, 2025
Enhanced Reliability Clearance (Active)
January 11, 2030 - August 25, 2025

Industry Experience

Financial Services, Government, Healthcare, Consumer Goods, Software & Internet, Travel & Hospitality, Telecommunications