I am Sam Wood, a passionate growth marketer and digital strategist based in Macclesfield. Over the years, I've helped brands scale rapidly by leveraging data-driven marketing, social media growth, and e-commerce optimization. I enjoy crafting tailored marketing strategies that deliver strong ROI and build lasting customer relationships. With a background in history and a keen interest in emerging marketing technologies, I combine creativity with analytics to drive impactful campaigns. Outside of work, I enjoy weightlifting, gaming, movies, music, and exploring creative hobbies like guitar and manga.

I am Sam Wood, a passionate growth marketer and digital strategist based in Macclesfield. Over the years, I've helped brands scale rapidly by leveraging data-driven marketing, social media growth, and e-commerce optimization. I enjoy crafting tailored marketing strategies that deliver strong ROI and build lasting customer relationships. With a background in history and a keen interest in emerging marketing technologies, I combine creativity with analytics to drive impactful campaigns. Outside of work, I enjoy weightlifting, gaming, movies, music, and exploring creative hobbies like guitar and manga.

Available to hire

I am Sam Wood, a passionate growth marketer and digital strategist based in Macclesfield. Over the years, I’ve helped brands scale rapidly by leveraging data-driven marketing, social media growth, and e-commerce optimization. I enjoy crafting tailored marketing strategies that deliver strong ROI and build lasting customer relationships.

With a background in history and a keen interest in emerging marketing technologies, I combine creativity with analytics to drive impactful campaigns. Outside of work, I enjoy weightlifting, gaming, movies, music, and exploring creative hobbies like guitar and manga.

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Work Experience

Founder | Growth Marketing & E-commerce Strategy at ANIMAG LTD
August 1, 2025 - August 26, 2025
Led the development and growth of a brand from inception to over £30,000 revenue through rapid testing of growth channels. Designed email automations with Klaviyo/Mailchimp achieving over 50% open rates and 12-15% CTRs. Grew social media presence to 4,000+ Instagram followers and 300k+ TikTok impressions by leveraging trend testing and influencer collaborations. Optimized campaigns delivering 3-5x ROAS through targeted audience segmentation and refined ads. Improved site conversion rates by 22% through landing page and SEO optimizations, maintaining excellent site performance metrics. Executed automated retention campaigns driving a 35% repeat purchase rate. Regularly analyzed and reported campaign performance metrics to guide optimization and reinvestment.
Digital Marketing Strategist (Contract) at ATP GLOBAL TALENT / PERSONAL BRAND
March 1, 2025 - Present
Delivered over 1.5 million average views on YouTube Shorts and increased Instagram engagement rate by 40% through strategic short-form content testing. Managed campaign workflows using Trello and Notion, ensuring timely execution of deliverables. Produced 50+ optimized short-form ad creatives, improving CTRs by 12% on TikTok and Meta platforms.
Customer Engagement Specialist at The Tytherington Club
December 1, 2022 - August 26, 2025
Monitored and optimized customer engagement and retention metrics related to social media and flyer design. Built strong relationships with customers, driving repeat business and positive word-of-mouth for the venue.
Lifeguard at Macclesfield Leisure Centre
December 1, 2021 - August 26, 2025
Assisted in promoting pool programs and events through community outreach, contributing to increased attendance. Collaborated closely with team members to maintain a safe environment under pressure.

Education

BA Hons History at University of Sheffield
January 11, 2030 - July 1, 2022
A-Level/BTEC at All Hallows Catholic College
January 11, 2030 - July 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality