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I am a strategic copywriter and brand voice architect specialized in driving engagement for beauty, luxury, and lifestyle brands through compelling campaign-level copy and cohesive brand messaging. With extensive experience in marketing, PR, and content creation, I have worked with renowned companies like Tiffany & Co., Target, and Moonstone Skin & Body Care to enhance brand narratives, boost conversions, and create consistent brand voices across all customer touchpoints. I excel in cross-functional collaboration and managing feedback rounds to ensure alignment with business goals. Leveraging my journalism background, I create impactful assets including B2B byline articles, social media content, press materials, and event campaigns. My passion is crafting narratives that elevate brands and deliver measurable results, such as engagement boosts over 170% and significant ROI from targeted campaigns.…I am a strategic copywriter and brand voice architect specialized in driving engagement for beauty, luxury, and lifestyle brands through compelling campaign-level copy and cohesive brand messaging. With extensive experience in marketing, PR, and content creation, I have worked with renowned companies like Tiffany & Co., Target, and Moonstone Skin & Body Care to enhance brand narratives, boost conversions, and create consistent brand voices across all customer touchpoints. I excel in cross-functional collaboration and managing feedback rounds to ensure alignment with business goals. Leveraging my journalism background, I create impactful assets including B2B byline articles, social media content, press materials, and event campaigns. My passion is crafting narratives that elevate brands and deliver measurable results, such as engagement boosts over 170% and significant ROI from targeted campaigns.

Deanna R. Zemke

Copywriter, Content Strategist, Content Creator, +2

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I am a strategic copywriter and brand voice architect specialized in driving engagement for beauty, luxury, and lifestyle brands through compelling campaign-level copy and cohesive brand messaging. With extensive experience in marketing, PR, and content creation, I have worked with renowned companies like Tiffany & Co., Target, and Moonstone Skin & Body Care to enhance brand narratives, boost conversions, and create consistent brand voices across all customer touchpoints. I excel in cross-functional collaboration and managing feedback rounds to ensure alignment with business goals. Leveraging my journalism background, I create impactful assets including B2B byline articles, social media content, press materials, and event campaigns. My passion is crafting narratives that elevate brands and deliver measurable results, such as engagement boosts over 170% and significant ROI from targeted campaigns.…I am a strategic copywriter and brand voice architect specialized in driving engagement for beauty, luxury, and lifestyle brands through compelling campaign-level copy and cohesive brand messaging. With extensive experience in marketing, PR, and content creation, I have worked with renowned companies like Tiffany & Co., Target, and Moonstone Skin & Body Care to enhance brand narratives, boost conversions, and create consistent brand voices across all customer touchpoints. I excel in cross-functional collaboration and managing feedback rounds to ensure alignment with business goals. Leveraging my journalism background, I create impactful assets including B2B byline articles, social media content, press materials, and event campaigns. My passion is crafting narratives that elevate brands and deliver measurable results, such as engagement boosts over 170% and significant ROI from targeted campaigns.

Available to hire

I am a strategic copywriter and brand voice architect specialized in driving engagement for beauty, luxury, and lifestyle brands through compelling campaign-level copy and cohesive brand messaging. With extensive experience in marketing, PR, and content creation, I have worked with renowned companies like Tiffany & Co., Target, and Moonstone Skin & Body Care to enhance brand narratives, boost conversions, and create consistent brand voices across all customer touchpoints.

I excel in cross-functional collaboration and managing feedback rounds to ensure alignment with business goals. Leveraging my journalism background, I create impactful assets including B2B byline articles, social media content, press materials, and event campaigns. My passion is crafting narratives that elevate brands and deliver measurable results, such as engagement boosts over 170% and significant ROI from targeted campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Copywriter | Brand Messaging and Content Strategist at True Blue Brand Communications

May 1, 2022 - Present

Lead freelance copywriting and brand strategy efforts for clients including True Medicine, Jewelry by Cari, and Wink PR. Developed brand positioning, voice, and content marketing strategies that drove client engagement and market presence. Established content strategies and digital content calendars, notably boosting Moonstone Skin & Body Care's e-commerce traffic by 305% and new client acquisition by 50%. Created SEO-optimized blog content, email marketing campaigns, event promotions, and press materials that significantly increased social media engagement, subscriber growth, and media impressions.

North America Brand Marketing - Public Relations & Events Manager (Senior Level) at Tiffany and Company

September 30, 2021 - August 26, 2025

Managed brand marketing, PR, events and brand strategy for over 150 annual events and campaigns, including product launches and client experiences. Collaborated cross-functionally to write and standardize marketing and client outreach copy, increasing attendance by 5% annually and driving an 800% sales uplift at store openings. Developed influencer engagement strategies with high-conversion webinars and comprehensive brand asset libraries. Ensured stakeholder alignment through briefing, feedback rounds, and message consistency for marketing collateral and direct mail.

PR Account Supervisor at Kaplow Communications Agency

February 29, 2008 - August 26, 2025

Led client account management supporting PR initiatives for consumer lifestyle brands such as Target Home, eBay, Skype, and Woman Within. Developed brand messaging, press materials, and secured media attendees for events. Successfully rebranded Woman Within as a style authority, generating over 130 million media impressions through celebrity ambassador campaigns and community engagement.

PR Senior Account Executive / Account Executive at Euro RSCG Magnet / Red Havas US

January 31, 2006 - August 26, 2025

Handled consumer and B2B corporate communications for clients including Yahoo! and Stryker. Positioned executives as thought leaders with messaging strategies and crafted press releases, story pitches, and media materials. Authored byline articles published in prominent industry outlets and developed product fact sheets for media use.

Marketing Copywriter | Brand Messaging and Content Strategist at True Blue Brand Communications (Freelance)

May 1, 2022 - Present

Develop brand positioning, voice, and content marketing strategies for clients in skincare, jewelry, and PR sectors. Created content calendars, SEO-optimized blogs, email marketing strategies, and social media campaigns resulting in substantial increases in engagement, followers, traffic, and subscriber growth. Authored press releases and event promotions to secure millions of media impressions and boosted e-commerce traffic and client acquisition significantly.

North America Brand Marketing - Public Relations & Events Manager (Senior Level) at Tiffany and Company

September 1, 2021 - August 26, 2025

Led brand marketing, events, PR, and brand strategy for 150+ annual events and campaigns across North America. Crafted on-brand digital and print marketing copy to drive sales, loyalty, and event attendance. Managed stakeholder feedback and developed standardized brand asset libraries. Achieved major sales uplifts, media impressions, and sponsorship ROI through coordinated influencer and client events.

Consumer Lifestyle PR & Digital Marketing - PR Account Supervisor at Kaplow Communications Agency

February 1, 2008 - August 26, 2025

Managed client accounts and PR initiatives for Target Home, eBay, and Woman Within. Developed brand messaging, press materials, and coordinated media events resulting in high media attendance and coverage. Rebranded Woman Within’s online fashion catalog, driving audience engagement and garnering over 130 million media impressions.

PR Senior Account Executive, Account Executive at Euro RSCG Magnet / Red Havas US

January 1, 2006 - August 26, 2025

Developed messaging strategies and copywriting for executives and product clients like Yahoo! and Stryker. Authored press releases, media advisories, byline articles, and secured media placements to position executives as thought leaders and support marketing campaigns.