I am a sports communication specialist with over 10 years of experience in sports event organization, digital marketing, branding, and advertising. I have led campaigns for major events like the Lima Marathon, driving engagement, enhancing brand positioning, and building strong partnerships. Currently, I am pursuing a Master’s in Sports Management at AISTS and am passionate about promoting active lifestyles through storytelling and strategic initiatives. I thrive in dynamic environments and have strong skills in team leadership, adaptability, and problem-solving. Throughout my career, I have developed digital content strategies and managed social media campaigns for high-profile corporate and sporting events, increasing audience reach and participation. I have also contributed as a volunteer in impactful community projects that promote sports and social development.

Fabiola Romero

I am a sports communication specialist with over 10 years of experience in sports event organization, digital marketing, branding, and advertising. I have led campaigns for major events like the Lima Marathon, driving engagement, enhancing brand positioning, and building strong partnerships. Currently, I am pursuing a Master’s in Sports Management at AISTS and am passionate about promoting active lifestyles through storytelling and strategic initiatives. I thrive in dynamic environments and have strong skills in team leadership, adaptability, and problem-solving. Throughout my career, I have developed digital content strategies and managed social media campaigns for high-profile corporate and sporting events, increasing audience reach and participation. I have also contributed as a volunteer in impactful community projects that promote sports and social development.

Available to hire

I am a sports communication specialist with over 10 years of experience in sports event organization, digital marketing, branding, and advertising. I have led campaigns for major events like the Lima Marathon, driving engagement, enhancing brand positioning, and building strong partnerships. Currently, I am pursuing a Master’s in Sports Management at AISTS and am passionate about promoting active lifestyles through storytelling and strategic initiatives. I thrive in dynamic environments and have strong skills in team leadership, adaptability, and problem-solving.

Throughout my career, I have developed digital content strategies and managed social media campaigns for high-profile corporate and sporting events, increasing audience reach and participation. I have also contributed as a volunteer in impactful community projects that promote sports and social development.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Social Media Consultant – Freelance at Cien Pies Producciones
January 1, 2025 - August 27, 2025
Developed and executed social media strategies for high-profile corporate events in Peru, including APEC Peru 2024 Leader's Week, CADE Ejecutivos, FIA American Congress 2024, and the 100th Anniversary of the Peruvian Automobile Club and Touring. Created engaging social media content to increase brand awareness, drive audience engagement, and generate leads. Managed multi-country campaigns such as the Shell Technology Forum 2021, resulting in a 64% increase in event registrations, and increased social media engagement by 40% year-over-year for Perú Sostenible Forum.
Communications Manager at Peru Runners
August 1, 2024 - August 27, 2025
Managed digital content and campaigns for Peru's leading running events organization. Built partnerships with brands like Adidas, Nike, Puma, and Red Bull. Increased communication reach by 90% and boosted event attendance by 75% through email marketing and partnership strategies. Launched virtual and hybrid events during the pandemic and developed comprehensive digital strategies. Invited lecturer on communication plan development for sports events at PUCP's Specialization Program in Sports Events Management.
Account Executive at Nativos Digitales
September 30, 2015 - August 27, 2025
Briefed clients and agency teams, coordinated and reported client requirements, supervised digital campaigns, monitored social media accounts, and created and controlled service contracts.
Account Trainee at Publicis
December 31, 2014 - August 27, 2025
Liaised between creative agencies and accounts to ensure policy compliance. Edited product catalogs and supervised the correction and presentation process for Vivanda's product catalog.
Sales and Customer Service at Whiteface Ski Resort
March 31, 2013 - April 1, 2013
Managed sales and customer service at the Cross Country Ski Lodge and supported international sports events such as CanAm Ice Hockey, Lake Placid Loppet, and Ski Jumping World Cup 2013.

Education

Master of Advanced Studies in Sport Management and Technology Candidate at AISTS - International Academy of Sport Science and Technology
September 2, 2024 - December 5, 2025
Digital Marketing Management Specialization at Pacífico Business School
January 1, 2019 - December 31, 2019
Advertising Strategic Planning Specialization at Miami Ad School
January 1, 2015 - December 31, 2015
BA in Communications and Advertising at Peruvian University of Applied Sciences
January 1, 2011 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Travel & Hospitality