I am a designer driven by purpose with 15 years of experience in advertising, branding, design, and editorial sectors working globally with like-minded individuals, start-ups, and purpose-driven brands to create a better world for future generations. I am a natural connector and relationship-focused in my approach to life, people, and work. I believe that collaborating creatively with people who want to change our world for the better gives my life purpose. I am passionate about design, particularly branding, and enjoy mentoring and guiding designers and freelancers.…

Chris Alexander Kiprovski

I am a designer driven by purpose with 15 years of experience in advertising, branding, design, and editorial sectors working globally with like-minded individuals, start-ups, and purpose-driven brands to create a better world for future generations. I am a natural connector and relationship-focused in my approach to life, people, and work. I believe that collaborating creatively with people who want to change our world for the better gives my life purpose. I am passionate about design, particularly branding, and enjoy mentoring and guiding designers and freelancers.…

Available to hire

I am a designer driven by purpose with 15 years of experience in advertising, branding, design, and editorial sectors working globally with like-minded individuals, start-ups, and purpose-driven brands to create a better world for future generations. I am a natural connector and relationship-focused in my approach to life, people, and work.

I believe that collaborating creatively with people who want to change our world for the better gives my life purpose. I am passionate about design, particularly branding, and enjoy mentoring and guiding designers and freelancers.

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Skills

Experience Level

Branding
Expert
Logo
Expert
Web Design
Expert
Brochure
Expert
Catalogue
Expert
Illustration
Expert
Mailchimp
Expert
Poster
Expert
Presentation Design
Expert
Product Design
Expert
Squarespace
Expert
Wix
Expert
WordPress
Expert
UI
Intermediate
Social Media Design
Intermediate
Lead Nurturing
Intermediate
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Work Experience

CD / Freelance Designer at CAK STUDIO
January 1, 2022 - Present
Lead designer and design director. Design and development of advertising, art direction, branding, brand strategy, publication and report design, spatial and environmental design, event roll-out, illustration, packaging, wayfinding, and web design for various clients. Lead creative of three purpose-based Australian brand start-ups in Climate-Tech, Circular Fashion, Law, and Wellness. Worked with clients on all design touchpoints to launch local and global markets.
Lead Designer / Art Director at True
October 31, 2021 - August 27, 2025
Co-founder and creative lead of the branding design arm True ID. Guided, oversaw and managed the design team, driving key design deliverables and mentoring designers and freelancers. Conducted presentations to agency clients and stakeholders. Managed the True design internship program. Lead designer on major projects for Bauer Media, Fairfax Media, and Clarendon Homes. Worked on advertising, art direction, branding, spatial/environmental and wayfinding design, front-end web design.
Senior Designer at True
December 31, 2016 - August 27, 2025
Designed advertising, branding, illustration, idea generation, look books, publications, and front-end web design from initial briefing to finished artwork. Worked with clients including adidas, American Express, Bauer Media, and Fairfax Media.
Freelance Designer at The Design Store, Red Gaffa, Vacation Creative
August 31, 2013 - August 27, 2025
Designed catalogues, concepts, style sheets, brand guide setups, POS, corporate publications, digital banners, and advertising material from briefing to finished artwork. Assisted senior and mid-weight designers on projects.
Junior Designer at DDB, The Works, Yaffa Publishing
December 31, 2010 - August 27, 2025
Worked on design projects including advertising, branding, illustration, look books, publications, and web design. Assisted senior designers on projects.

Education

Graphic Design Diploma at Northern Sydney Tafe Hornsby
January 11, 2030 - January 1, 2008
Design Fundamentals Cert IV at Northern Sydney Tafe Hornsby
January 11, 2030 - January 1, 2005
ClimateLaunchpad Boot Camp - Entrepreneurship/Entrepreneurial Studies for Green Technology Start-ups and Companies at University of Sydney
January 1, 2021 - January 1, 2021

Qualifications

Graphic Design Diploma
January 11, 2030 - January 1, 2008
Design Fundamentals Cert IV
January 11, 2030 - January 1, 2005
ClimateLaunchpad 2021 Boot Camp
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Education, Other
    paper ALCHEMY

    https://www.twine.net/signin

    Alchemy is a creative community of designers and craftsmen that focuses on quality. They translate your creative and technical concepts into unique and engaging experiences “You imagine it, we create it.”

    A bespoke font was created for the wordmark to reflect the modern and innovative nature of the brand. The mark and visual elements when put together represent creation, connection and combination. The A and triangle forms are broken away into a monogram for the brand’s design language.
    Disciplines:

    Art Direction / Brand & Identity Design / Roll Out

    Industry:
    Bespoke Builders

    Credits:
    Designed at TRUE SYD.

    uniE621 madre natura
    madre natura is a contemporary Australian slow-fashion design house. The name translates to ‘Mother Nature’ in Italian. madre natura believes that respect for the environment is equally as important as respect for ourselves. This guides the label with every decision they make and aligns them with its values: Sustainable, Ethical, Circular and Slow-Fashion. CAK developed a simple design system that put the garments and materials front and centre, brand illustrations and typography would always be secondary to these elements. The wordmark created is derived from an old hand-cut typeface. This mark pays homage to the artists of the past and the artisans that design and make madre’s clothes. Explore madre natura.…
    paper madre natura

    https://www.twine.net/signin

    madre natura is a contemporary Australian slow-fashion design house. The name translates to ‘Mother Nature’ in Italian. madre natura believes that respect for the environment is equally as important as respect for ourselves. This guides the label with every decision they make and aligns them with its values: Sustainable, Ethical, Circular and Slow-Fashion.

    CAK developed a simple design system that put the garments and materials front and centre, brand illustrations and typography would always be secondary to these elements. The wordmark created is derived from an old hand-cut typeface. This mark pays homage to the artists of the past and the artisans that design and make madre’s clothes. Explore madre natura.
    Disciplines:

    Art Direction / Brand & Identity Design / Brand Rollout / Creative Direction / Digital & Social Media / Illustration / Packaging / Website Direction & Development

    Industry:
    Fashion

    Credits:
    Featured Brand Work, World Brand Design Society, UK
    Featured Brand Work, The Branding Collective, UK
    Featured Brand Work, Branding_Design, online

    Full Story:
    Vogue Australia