Adebowale Babatunde Adegbenjo Ajah
Available to hire
I am Adebowale Babatunde Adegbenjo Ajah, a strategic content and copywriter with 9+ years of experience helping B2B and B2C brands, entrepreneurs, and thought leaders build authority, engagement, and revenue. I excel at translating complex concepts into engaging narratives that resonate with audiences and drive action.
I architect and execute content strategies that boost lead generation by over 25% and sales by up to 35%, leveraging SEO, AI tools, and marketing analytics to optimize performance. I collaborate across marketing, design, and product teams to ensure brand positioning stays consistent and measurable.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Yoruba
Fluent
Work Experience
Digital Marketing Specialist at Freelance
April 1, 2024 - PresentDeveloped high-converting landing pages and email flows, increasing web traffic by 25% and conversion rates by 18%. Managed content calendars and ad creatives across Meta and LinkedIn, achieving an 80% growth in e-commerce sales. Performed on-page and technical SEO audits for client websites, boosting organic traffic by over 45% within 4 months. Implemented automated email nurturing sequences with A/B testing, resulting in a 40% increase in lead-to-customer conversions.
Head of Sales & Digital Marketing at Clove and Nook, Lagos
March 31, 2024 - August 28, 2025Created an SEO-backed content marketing plan that lifted website visibility and drove a 25% spike in traffic. Led PPC campaigns across Google Ads and Facebook, lowering acquisition costs by 20% and improving CTR by 30%. Supervised digital creative teams, ensuring brand consistency and campaign alignment across channels.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd, Lagos
January 31, 2024 - August 28, 2025Grew social media engagement and conversions through influencer marketing and visual storytelling. Created marketing automation workflows that supported customer lifecycle management and sales funnel health.
Freelance Digital Marketing & Content Strategist at Self-Employed / Freelance
April 1, 2024 - PresentDeveloped and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months. Authored over 50 high-converting, SEO-optimized articles and landing pages, improving average keyword rankings from page 3 to top-5 positions. Orchestrated a multi-platform content calendar for LinkedIn and Medium, establishing a client as a thought leader and driving a 30% increase in engagement. Implemented data-driven email marketing sequences with A/B testing, which increased lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 1, 2024 - September 6, 2025Spearheaded a content-backed SEO strategy that enhanced website visibility and drove a 25% spike in organic traffic. Managed the creation of all ad copy and marketing collateral, aligning messaging across channels to reduce customer acquisition cost (CAC) by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 1, 2024 - September 6, 2025Pioneered the content marketing strategy, utilizing influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Freelance Digital Marketing & Content Strategist at Self-employed / Freelance
April 1, 2024 - PresentDeveloped and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months; authored 50+ high-converting, SEO-optimized articles and landing pages; led a multi-platform content calendar for LinkedIn and Medium driving a 30% engagement rise; implemented data-driven email marketing sequences with A/B testing, increasing lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 31, 2024 - September 6, 2025Spearheaded a content-backed SEO strategy that enhanced website visibility and drove a 25% spike in organic traffic. Managed the creation of all ad copy and marketing collateral, aligning messaging across channels to reduce customer acquisition cost (CAC) by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 1, 2024 - September 6, 2025Pioneered the content marketing strategy, utilizing influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Freelance Digital Marketing & Content Strategist at Self-employed (Freelance)
April 1, 2024 - PresentDeveloped and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months. Authored over 50 high-converting, SEO-optimized articles (1,500+ words) and landing pages, improving average keyword rankings from page 3 to top-5. Led a multi-platform content calendar for LinkedIn and Medium, driving a 30% increase in engagement. Implemented data-driven email marketing sequences with A/B testing, increasing lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 31, 2024 - September 6, 2025Spearheaded a content-backed SEO strategy to enhance website visibility and drive a 25% increase in organic traffic. Managed the creation of all ad copy and marketing collateral, aligning messaging across channels to reduce customer acquisition cost (CAC) by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 31, 2024 - September 6, 2025Pioneered the content marketing strategy, utilizing influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Freelance Digital Marketing & Content Strategist at Remote & Lagos (Freelance)
April 1, 2024 - PresentDeveloped and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months. Authored over 50 high-converting, SEO-optimized articles and landing pages. Orchestrated a multi-platform content calendar for LinkedIn and Medium to establish thought leadership and boost engagement by 30%. Implemented data-driven email marketing sequences with A/B testing, increasing lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 1, 2024 - September 6, 2025Spearheaded a content-backed SEO strategy to enhance website visibility and drove a 25% spike in organic traffic. Managed the creation of ad copy and marketing collateral, aligning messaging across channels to reduce CAC by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 1, 2024 - September 6, 2025Pioneered the content marketing strategy, leveraging influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Digital Marketing Specialist at Freelance (Remote & Lagos)
April 1, 2024 - PresentDeveloped high-converting landing pages and email flows, increasing web traffic by 25% and conversion rates by 18%.
Head of Sales & Digital Marketing at Clover & Nook, Lagos
March 31, 2024 - September 11, 2025Created an SEO-backed content marketing plan that lifted website visibility and drove a 25% spike in traffic.
Sales Manager with Digital Oversight at D'Impacebles Outfits Ltd, Lagos
January 31, 2024 - September 11, 2025Grew social media engagement and conversions through influencer marketing and visual storytelling; created marketing automation workflows that supported customer lifecycle management and sales funnel health.
Digital Marketing Specialist at Freelance / Remote & Lagos
April 1, 2024 - PresentDeveloped high-converting landing pages and email flows, increasing web traffic by 25% and conversion rate by 18%. Managed content calendars and ad creatives across Meta and LinkedIn, achieving 80% growth in e-commerce sales. Executed on-page and technical SEO audits, boosting organic traffic by 45% within 4 months. Implemented automated email nurture sequences with A/B testing, resulting in a 40% increase in lead-to-customer conversions.
Head of Sales & Digital Marketing at Clover & Nook
March 31, 2024 - September 11, 2025Created an SEO-backed content marketing plan lifting website visibility and driving a 25% traffic spike. Led PPC campaigns across Google Ads and Facebook, lowering acquisition costs by 20% and improving CTR by 30%. Supervised digital creative teams, ensuring brand consistency and campaign alignment across channels.
Sales Manager with Digital Oversight at D'Impacebles Outfits Ltd
January 31, 2024 - September 11, 2025Grew social media engagement and conversions through influencer marketing and visual storytelling. Created marketing automation workflows to support customer lifecycle management and sales funnel health.
Sales Manager at Dlmpeccables Outfits Limited
January 1, 2023 - PresentLed and executed sales strategies to penetrate target markets, contributing to growth in clientele and achieving a consistent increase in revenue.
Sales Manager at Buckfield Nigeria Limited
January 1, 2023 - September 11, 2025Oversaw sales operations, improved customer engagement, and trained a skilled sales force to drive results and meet quarterly goals.
Senior Manager at Amadeus ACO Nigeria Ltd
January 1, 2022 - September 11, 2025Managed complex sales processes while successfully leading a team of sales professionals to acquire new business opportunities and maintaining existing clients.
Digital Marketing Specialist at Freelance
April 1, 2024 - PresentDeveloped high-converting landing pages and email flows, increasing web traffic by 25% and conversion rate by 18%. Managed content calendars and ad creatives across Meta and LinkedIn, achieving 80% growth in e-commerce sales. Performed on-page and technical SEO audits for client websites, boosting organic traffic by over 45% within 4 months. Implemented automated email nurturing sequences with A/B testing, result in a 40% increase in lead-to-customer conversions.
Head of Sales & Digital Marketing at Clove and Nook
March 31, 2024 - October 23, 2025Created an SEO-backed content marketing plan that lifted website visibility and drove a 25% spike in traffic. Led PPC campaigns across Google Ads and Facebook, lowering acquisition costs by 20% and improving CTR by 30%. Supervised digital creative teams, ensuring brand consistency and campaign alignment across channels.
Sales Manager with Digital Oversight at Digital Oversight D’Impacebles Outfits Ltd
January 31, 2024 - October 23, 2025Grew social media engagement and conversions through influencer marketing and visual storytelling. Created marketing automation workflows that supported customer lifecycle management and sales funnel health.
Freelance Copy & Content Strategist at Self-employed / Remote
July 1, 2023 - November 15, 2025Crafted persuasive, SEO-optimized copy for client websites, LinkedIn profiles, and email newsletters, resulting in an average 30% increase in audience engagement and a 25% growth in qualified leads for multiple B2B clients. Ghostwrote thought leadership articles and social media content for industry experts, establishing their brand authority and expanding their professional reach by an average of 1,000+ new followers per quarter. Utilized AI-driven tools (Jasper, ChatGPT) to streamline content ideation and first-draft production, increasing personal output capacity by 40% without sacrificing quality. Collaborated with marketing and design teams to ensure all content aligned with brand positioning and strategic commercial objectives.
Digital Sales & Marketing Manager at Travevo Consulting
June 1, 2024 - June 1, 2024Developed and executed the company's digital content strategy, creating all marketing and website copy that drove a 25% increase in client engagement and lead generation within six months. Authored high-converting copy for digital advertising campaigns, landing pages, and sales funnels, directly contributing to a 20% improvement in prospect-to-client conversion rates.
Marketing & Operations Leadership at Fame Lagos Events
December 31, 2023 - December 31, 2023Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Marketing & Operations Leadership at Goldelux Catering
December 31, 2023 - December 31, 2023Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Marketing & Operations Leadership at Clove & Nook
December 31, 2023 - December 31, 2023Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Marketing & Operations Leadership at D’Impacebles Outfits
December 31, 2023 - December 31, 2023Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Education
M.Sc. in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010B.Sc. in Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006MSc in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010BSc Geography at University of Lagos
January 1, 2001 - January 1, 2006MSc in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010BSc in Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006M.Sc. in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010B.Sc. in Geography at University of Lagos
January 1, 2001 - January 1, 2006MSc in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010BSc Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006BSc Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006M.S.c. in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010B.Sc. in Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006Bachelor of Science in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010M.S. in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010B.Sc. in Geography at University of Lagos
January 1, 2001 - January 1, 2006B.Sc Geography at University of Lagos
January 1, 2001 - January 1, 2006Qualifications
Digital Marketing (SEO, SEM, Social Media)
January 11, 2030 - August 28, 2025Google Ads Certification
January 11, 2030 - August 28, 2025AI & Prompt Engineering for Marketers
January 11, 2030 - August 28, 2025HubSpot Email Marketing & Inbound Sales
January 11, 2030 - August 28, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - August 28, 2025Google Ads Certification
January 11, 2030 - September 6, 2025AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025Content Marketing Certification
January 11, 2030 - September 6, 2025SEO Marketing Certification
January 11, 2030 - September 6, 2025Affiliate Marketing Certification
January 11, 2030 - September 6, 2025Google Ads Certification
January 11, 2030 - September 6, 2025AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025Content Marketing Certification
January 11, 2030 - September 6, 2025SEO Marketing Certification
January 11, 2030 - September 6, 2025Affiliate Marketing Certification
January 11, 2030 - September 6, 2025Google Ads Certification
January 11, 2030 - September 6, 2025AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025Content Marketing Certification
January 11, 2030 - September 6, 2025SEO Marketing Certification
January 11, 2030 - September 6, 2025Affiliate Marketing Certification
January 11, 2030 - September 6, 2025Google Ads Certification
January 11, 2030 - September 6, 2025AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025Content Marketing Certification
January 11, 2030 - September 6, 2025SEO Marketing Certification
January 11, 2030 - September 6, 2025Affiliate Marketing Certification
January 11, 2030 - September 6, 2025Digital Marketing Certification (SEO, SEM, Social Media)
January 11, 2030 - September 11, 2025Google Ads Certification
January 11, 2030 - September 11, 2025HubSpot Email Marketing & Inbound Sales
January 11, 2030 - September 11, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 11, 2025Google Analytics Certification
January 11, 2030 - September 11, 2025Google Ads Certification
January 11, 2030 - September 11, 2025HubSpot Email Marketing & Inbound Sales
January 11, 2030 - September 11, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 11, 2025Google Analytics
January 11, 2030 - September 11, 2025SEMrush
January 11, 2030 - September 11, 2025Ahrefs
January 11, 2030 - September 11, 2025AI & Prompt Engineering for Marketers
January 11, 2030 - September 11, 2025Digital Marketing (SEO, SEM, Social Media)
January 11, 2030 - September 11, 2025Jibirin Soft-Skills Training
December 1, 2020 - September 11, 2025Digital Marketing (SEO, SEM, Social Media)
January 11, 2030 - October 23, 2025Google Ads Certification
January 11, 2030 - October 23, 2025HubSpot Email Marketing & Inbound Sales
January 11, 2030 - October 23, 2025Digital Marketing Certification
January 11, 2030 - November 15, 2025AI & Machine Learning Prompting Certification
January 11, 2030 - November 15, 2025Amadeus Travel Agency Certification
January 11, 2030 - November 15, 2025Digital Marketing Certification
January 11, 2030 - November 15, 2025AI & Machine Learning Prompting Certification
January 11, 2030 - November 15, 2025Amadeus Travel Agency Certification
January 11, 2030 - November 15, 2025Industry Experience
Travel & Hospitality, Real Estate & Construction, Retail, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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