I am Adebowale Babatunde Adegbenjo Ajah, a strategic content and copywriter with 9+ years of experience helping B2B and B2C brands, entrepreneurs, and thought leaders build authority, engagement, and revenue. I excel at translating complex concepts into engaging narratives that resonate with audiences and drive action. I architect and execute content strategies that boost lead generation by over 25% and sales by up to 35%, leveraging SEO, AI tools, and marketing analytics to optimize performance. I collaborate across marketing, design, and product teams to ensure brand positioning stays consistent and measurable.

Adebowale Babatunde Adegbenjo Ajah

I am Adebowale Babatunde Adegbenjo Ajah, a strategic content and copywriter with 9+ years of experience helping B2B and B2C brands, entrepreneurs, and thought leaders build authority, engagement, and revenue. I excel at translating complex concepts into engaging narratives that resonate with audiences and drive action. I architect and execute content strategies that boost lead generation by over 25% and sales by up to 35%, leveraging SEO, AI tools, and marketing analytics to optimize performance. I collaborate across marketing, design, and product teams to ensure brand positioning stays consistent and measurable.

Available to hire

I am Adebowale Babatunde Adegbenjo Ajah, a strategic content and copywriter with 9+ years of experience helping B2B and B2C brands, entrepreneurs, and thought leaders build authority, engagement, and revenue. I excel at translating complex concepts into engaging narratives that resonate with audiences and drive action.

I architect and execute content strategies that boost lead generation by over 25% and sales by up to 35%, leveraging SEO, AI tools, and marketing analytics to optimize performance. I collaborate across marketing, design, and product teams to ensure brand positioning stays consistent and measurable.

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Language

English
Fluent
Yoruba
Fluent

Work Experience

Digital Marketing Specialist at Freelance
April 1, 2024 - Present
Developed high-converting landing pages and email flows, increasing web traffic by 25% and conversion rates by 18%. Managed content calendars and ad creatives across Meta and LinkedIn, achieving an 80% growth in e-commerce sales. Performed on-page and technical SEO audits for client websites, boosting organic traffic by over 45% within 4 months. Implemented automated email nurturing sequences with A/B testing, resulting in a 40% increase in lead-to-customer conversions.
Head of Sales & Digital Marketing at Clove and Nook, Lagos
March 31, 2024 - August 28, 2025
Created an SEO-backed content marketing plan that lifted website visibility and drove a 25% spike in traffic. Led PPC campaigns across Google Ads and Facebook, lowering acquisition costs by 20% and improving CTR by 30%. Supervised digital creative teams, ensuring brand consistency and campaign alignment across channels.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd, Lagos
January 31, 2024 - August 28, 2025
Grew social media engagement and conversions through influencer marketing and visual storytelling. Created marketing automation workflows that supported customer lifecycle management and sales funnel health.
Freelance Digital Marketing & Content Strategist at Self-Employed / Freelance
April 1, 2024 - Present
Developed and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months. Authored over 50 high-converting, SEO-optimized articles and landing pages, improving average keyword rankings from page 3 to top-5 positions. Orchestrated a multi-platform content calendar for LinkedIn and Medium, establishing a client as a thought leader and driving a 30% increase in engagement. Implemented data-driven email marketing sequences with A/B testing, which increased lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 1, 2024 - September 6, 2025
Spearheaded a content-backed SEO strategy that enhanced website visibility and drove a 25% spike in organic traffic. Managed the creation of all ad copy and marketing collateral, aligning messaging across channels to reduce customer acquisition cost (CAC) by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 1, 2024 - September 6, 2025
Pioneered the content marketing strategy, utilizing influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Freelance Digital Marketing & Content Strategist at Self-employed / Freelance
April 1, 2024 - Present
Developed and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months; authored 50+ high-converting, SEO-optimized articles and landing pages; led a multi-platform content calendar for LinkedIn and Medium driving a 30% engagement rise; implemented data-driven email marketing sequences with A/B testing, increasing lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 31, 2024 - September 6, 2025
Spearheaded a content-backed SEO strategy that enhanced website visibility and drove a 25% spike in organic traffic. Managed the creation of all ad copy and marketing collateral, aligning messaging across channels to reduce customer acquisition cost (CAC) by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 1, 2024 - September 6, 2025
Pioneered the content marketing strategy, utilizing influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Freelance Digital Marketing & Content Strategist at Self-employed (Freelance)
April 1, 2024 - Present
Developed and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months. Authored over 50 high-converting, SEO-optimized articles (1,500+ words) and landing pages, improving average keyword rankings from page 3 to top-5. Led a multi-platform content calendar for LinkedIn and Medium, driving a 30% increase in engagement. Implemented data-driven email marketing sequences with A/B testing, increasing lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 31, 2024 - September 6, 2025
Spearheaded a content-backed SEO strategy to enhance website visibility and drive a 25% increase in organic traffic. Managed the creation of all ad copy and marketing collateral, aligning messaging across channels to reduce customer acquisition cost (CAC) by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 31, 2024 - September 6, 2025
Pioneered the content marketing strategy, utilizing influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Freelance Digital Marketing & Content Strategist at Remote & Lagos (Freelance)
April 1, 2024 - Present
Developed and executed content strategies for clients in real estate and B2B marketing, resulting in a 45% increase in organic traffic within 4 months. Authored over 50 high-converting, SEO-optimized articles and landing pages. Orchestrated a multi-platform content calendar for LinkedIn and Medium to establish thought leadership and boost engagement by 30%. Implemented data-driven email marketing sequences with A/B testing, increasing lead-to-customer conversion by 40%.
Head of Sales & Digital Marketing at Clove and Nook
March 1, 2024 - September 6, 2025
Spearheaded a content-backed SEO strategy to enhance website visibility and drove a 25% spike in organic traffic. Managed the creation of ad copy and marketing collateral, aligning messaging across channels to reduce CAC by 20%.
Sales Manager with Digital Oversight at D’Impacebles Outfits Ltd
January 1, 2024 - September 6, 2025
Pioneered the content marketing strategy, leveraging influencer collaborations and visual storytelling to grow social media engagement and direct conversions. Engineered marketing automation workflows to support content distribution and nurture leads through the sales funnel.
Digital Marketing Specialist at Freelance (Remote & Lagos)
April 1, 2024 - Present
Developed high-converting landing pages and email flows, increasing web traffic by 25% and conversion rates by 18%.
Head of Sales & Digital Marketing at Clover & Nook, Lagos
March 31, 2024 - September 11, 2025
Created an SEO-backed content marketing plan that lifted website visibility and drove a 25% spike in traffic.
Sales Manager with Digital Oversight at D'Impacebles Outfits Ltd, Lagos
January 31, 2024 - September 11, 2025
Grew social media engagement and conversions through influencer marketing and visual storytelling; created marketing automation workflows that supported customer lifecycle management and sales funnel health.
Digital Marketing Specialist at Freelance / Remote & Lagos
April 1, 2024 - Present
Developed high-converting landing pages and email flows, increasing web traffic by 25% and conversion rate by 18%. Managed content calendars and ad creatives across Meta and LinkedIn, achieving 80% growth in e-commerce sales. Executed on-page and technical SEO audits, boosting organic traffic by 45% within 4 months. Implemented automated email nurture sequences with A/B testing, resulting in a 40% increase in lead-to-customer conversions.
Head of Sales & Digital Marketing at Clover & Nook
March 31, 2024 - September 11, 2025
Created an SEO-backed content marketing plan lifting website visibility and driving a 25% traffic spike. Led PPC campaigns across Google Ads and Facebook, lowering acquisition costs by 20% and improving CTR by 30%. Supervised digital creative teams, ensuring brand consistency and campaign alignment across channels.
Sales Manager with Digital Oversight at D'Impacebles Outfits Ltd
January 31, 2024 - September 11, 2025
Grew social media engagement and conversions through influencer marketing and visual storytelling. Created marketing automation workflows to support customer lifecycle management and sales funnel health.
Sales Manager at Dlmpeccables Outfits Limited
January 1, 2023 - Present
Led and executed sales strategies to penetrate target markets, contributing to growth in clientele and achieving a consistent increase in revenue.
Sales Manager at Buckfield Nigeria Limited
January 1, 2023 - September 11, 2025
Oversaw sales operations, improved customer engagement, and trained a skilled sales force to drive results and meet quarterly goals.
Senior Manager at Amadeus ACO Nigeria Ltd
January 1, 2022 - September 11, 2025
Managed complex sales processes while successfully leading a team of sales professionals to acquire new business opportunities and maintaining existing clients.
Digital Marketing Specialist at Freelance
April 1, 2024 - Present
Developed high-converting landing pages and email flows, increasing web traffic by 25% and conversion rate by 18%. Managed content calendars and ad creatives across Meta and LinkedIn, achieving 80% growth in e-commerce sales. Performed on-page and technical SEO audits for client websites, boosting organic traffic by over 45% within 4 months. Implemented automated email nurturing sequences with A/B testing, result in a 40% increase in lead-to-customer conversions.
Head of Sales & Digital Marketing at Clove and Nook
March 31, 2024 - October 23, 2025
Created an SEO-backed content marketing plan that lifted website visibility and drove a 25% spike in traffic. Led PPC campaigns across Google Ads and Facebook, lowering acquisition costs by 20% and improving CTR by 30%. Supervised digital creative teams, ensuring brand consistency and campaign alignment across channels.
Sales Manager with Digital Oversight at Digital Oversight D’Impacebles Outfits Ltd
January 31, 2024 - October 23, 2025
Grew social media engagement and conversions through influencer marketing and visual storytelling. Created marketing automation workflows that supported customer lifecycle management and sales funnel health.
Freelance Copy & Content Strategist at Self-employed / Remote
July 1, 2023 - November 15, 2025
Crafted persuasive, SEO-optimized copy for client websites, LinkedIn profiles, and email newsletters, resulting in an average 30% increase in audience engagement and a 25% growth in qualified leads for multiple B2B clients. Ghostwrote thought leadership articles and social media content for industry experts, establishing their brand authority and expanding their professional reach by an average of 1,000+ new followers per quarter. Utilized AI-driven tools (Jasper, ChatGPT) to streamline content ideation and first-draft production, increasing personal output capacity by 40% without sacrificing quality. Collaborated with marketing and design teams to ensure all content aligned with brand positioning and strategic commercial objectives.
Digital Sales & Marketing Manager at Travevo Consulting
June 1, 2024 - June 1, 2024
Developed and executed the company's digital content strategy, creating all marketing and website copy that drove a 25% increase in client engagement and lead generation within six months. Authored high-converting copy for digital advertising campaigns, landing pages, and sales funnels, directly contributing to a 20% improvement in prospect-to-client conversion rates.
Marketing & Operations Leadership at Fame Lagos Events
December 31, 2023 - December 31, 2023
Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Marketing & Operations Leadership at Goldelux Catering
December 31, 2023 - December 31, 2023
Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Marketing & Operations Leadership at Clove & Nook
December 31, 2023 - December 31, 2023
Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.
Marketing & Operations Leadership at D’Impacebles Outfits
December 31, 2023 - December 31, 2023
Spearheaded content creation and brand storytelling initiatives across Fame Lagos Events, Goldelux Catering, Clove & Nook, and D’Impacebles Outfits; developed marketing copy and email campaigns that consistently boosted sales by 15-35%. Managed brand messaging and customer engagement strategies, enhancing brand consistency and market presence.

Education

M.Sc. in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010
B.Sc. in Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006
MSc in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010
BSc Geography at University of Lagos
January 1, 2001 - January 1, 2006
MSc in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010
BSc in Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006
M.Sc. in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010
B.Sc. in Geography at University of Lagos
January 1, 2001 - January 1, 2006
MSc in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010
BSc Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006
BSc Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006
M.S.c. in Tourism & Hospitality Management at University of Lagos, Nigeria
January 1, 2008 - January 1, 2010
B.Sc. in Geography at University of Lagos, Nigeria
January 1, 2001 - January 1, 2006
Bachelor of Science in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010
M.S. in Tourism & Hospitality Management at University of Lagos
January 1, 2008 - January 1, 2010
B.Sc. in Geography at University of Lagos
January 1, 2001 - January 1, 2006
B.Sc Geography at University of Lagos
January 1, 2001 - January 1, 2006

Qualifications

Digital Marketing (SEO, SEM, Social Media)
January 11, 2030 - August 28, 2025
Google Ads Certification
January 11, 2030 - August 28, 2025
AI & Prompt Engineering for Marketers
January 11, 2030 - August 28, 2025
HubSpot Email Marketing & Inbound Sales
January 11, 2030 - August 28, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - August 28, 2025
Google Ads Certification
January 11, 2030 - September 6, 2025
AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025
Content Marketing Certification
January 11, 2030 - September 6, 2025
SEO Marketing Certification
January 11, 2030 - September 6, 2025
Affiliate Marketing Certification
January 11, 2030 - September 6, 2025
Google Ads Certification
January 11, 2030 - September 6, 2025
AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025
Content Marketing Certification
January 11, 2030 - September 6, 2025
SEO Marketing Certification
January 11, 2030 - September 6, 2025
Affiliate Marketing Certification
January 11, 2030 - September 6, 2025
Google Ads Certification
January 11, 2030 - September 6, 2025
AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025
Content Marketing Certification
January 11, 2030 - September 6, 2025
SEO Marketing Certification
January 11, 2030 - September 6, 2025
Affiliate Marketing Certification
January 11, 2030 - September 6, 2025
Google Ads Certification
January 11, 2030 - September 6, 2025
AI & Prompt Engineering for Marketers
January 11, 2030 - September 6, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 6, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - September 6, 2025
Content Marketing Certification
January 11, 2030 - September 6, 2025
SEO Marketing Certification
January 11, 2030 - September 6, 2025
Affiliate Marketing Certification
January 11, 2030 - September 6, 2025
Digital Marketing Certification (SEO, SEM, Social Media)
January 11, 2030 - September 11, 2025
Google Ads Certification
January 11, 2030 - September 11, 2025
HubSpot Email Marketing & Inbound Sales
January 11, 2030 - September 11, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - September 11, 2025
Google Analytics Certification
January 11, 2030 - September 11, 2025
Google Ads Certification
January 11, 2030 - September 11, 2025
HubSpot Email Marketing & Inbound Sales
January 11, 2030 - September 11, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - September 11, 2025
Google Analytics
January 11, 2030 - September 11, 2025
SEMrush
January 11, 2030 - September 11, 2025
Ahrefs
January 11, 2030 - September 11, 2025
AI & Prompt Engineering for Marketers
January 11, 2030 - September 11, 2025
Digital Marketing (SEO, SEM, Social Media)
January 11, 2030 - September 11, 2025
Jibirin Soft-Skills Training
December 1, 2020 - September 11, 2025
Digital Marketing (SEO, SEM, Social Media)
January 11, 2030 - October 23, 2025
Google Ads Certification
January 11, 2030 - October 23, 2025
HubSpot Email Marketing & Inbound Sales
January 11, 2030 - October 23, 2025
Digital Marketing Certification
January 11, 2030 - November 15, 2025
AI & Machine Learning Prompting Certification
January 11, 2030 - November 15, 2025
Amadeus Travel Agency Certification
January 11, 2030 - November 15, 2025
Digital Marketing Certification
January 11, 2030 - November 15, 2025
AI & Machine Learning Prompting Certification
January 11, 2030 - November 15, 2025
Amadeus Travel Agency Certification
January 11, 2030 - November 15, 2025

Industry Experience

Travel & Hospitality, Real Estate & Construction, Retail, Software & Internet, Professional Services, Media & Entertainment