Available to hire
I’m a digital content specialist with a passion for turning print into compelling online experiences. Over the past decade I’ve built and executed content strategies across publications, from entertainment sites to legal-focused blogs, always aiming to boost traffic, engagement, and search visibility.
I thrive on collaborating with writers and editors, optimizing content with SEO, and leveraging social media to grow audiences. When I’m not publishing, I’m analyzing data, refining newsletters, and experimenting with new formats to tell better stories.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Content Specialist at Community Journals
September 1, 2021 - PresentPublish print content for multiple publications under the Community Journals banner, devise website and social media strategies leading to significant web traffic growth, publish articles online using SEO best practices, assist with publishing content on Greenville Journal, and manage newsletters with around 13,000 subscribers.
Managing Editor at The Intersection
November 1, 2019 - PresentLaunched and manage a website focused on entertainment coverage, write reviews and features on movies and TV shows, utilize header images and SEO best practices, and engage with writers, actors, and industry personalities on social media to promote content.
Marketing Manager at Thomas Creech Law Offices
January 1, 2019 - PresentManage day-to-day marketing initiatives including editing existing content, writing blog posts, implementing SEO best practices, monitoring web traffic via Google Analytics leading to a 130% increase in one year, and organically and via PPC campaigns promoting the law firm on social media.
Marketing Specialist at Darr Schackow Insurance
January 1, 2018 - August 28, 2025Managed overall marketing strategy and daily initiatives for the insurance agency across multiple offices, created and edited all blog content with SEO optimization, established and managed a 60-day social media calendar producing original content and graphics, and executed email marketing campaigns with high open rates.
Content Manager at What’s Happening Promotions
July 1, 2017 - August 28, 2025Managed property listings for over 10,000 communities, edited and published content for CollegeRentals.com following AP Style and SEO best practices, designed social media strategies boosting Twitter followers significantly, and project managed creation of multiple webstores for promotional products division.
Blog Manager at Sportody
February 1, 2015 - August 28, 2025Provided content consulting services, established content strategy and style guide, developed story ideas and recruitment strategies for writers, managed editorial calendar, and edited freelance content from interns and outdoor sports enthusiasts.
Marketing Coordinator at SharpSpring
July 1, 2014 - August 28, 2025Developed and managed all content for a startup marketing automation company including bi-weekly partner emails, company blog management, and over 120 support articles with step-by-step instructions. Collaborated with executive and technical teams for new website launch.
Co-Editor at Presto in The Paint / Orlando Magic Daily
January 1, 2014 - August 28, 2025Covered Orlando Magic NBA team with game recaps, player profiles, and news analysis. Implemented advanced SEO techniques and integrated multimedia elements in all articles.
Digital Content Specialist at Community Journals
September 1, 2021 - PresentPublish print content online for multiple Community Journals publications. Develop the website and social media strategy for Upstate Business Journal, TOWN and at HOME. Under my direction, TOWN has grown 15 percent year-over-year in web traffic and atHome has grown by more than 100 percent. Publish all print articles from TOWN, atHome and VIVE online using SEO best practices. Responsibilities include creating digital headlines and subheads, as well as adding proper internal and external links. Manage newsletters for all publications, with total subscribers around 13,000.
Managing Editor at The Intersection
November 1, 2019 - PresentLaunched a website covering all aspects of entertainment. Responsibilities include writing reviews and features, utilizing header images and SEO best practices on each page, and engaging with fellow writers, actors and entertainment personalities through social media to promote website content.
Marketing Manager at Thomas Creech Law Offices
January 1, 2019 - PresentIn coordination with Personal Injury Lawyer Thomas Creech, manage the day-to-day marketing initiatives for the law firm, including editing existing content on the website, writing new blog posts and implementing SEO best practices, monitoring web traffic through Google Analytics, and promoting the firm on social media. PPC campaigns also used to increase firm awareness; digital marketing efforts led to a 130 percent increase from January 2019 to January 2020.
Marketing Specialist at Darr Schackow Insurance
January 1, 2018 - October 7, 2025Managed overall marketing strategy for all social media activities, website content and email marketing campaigns for personal lines, commercial lines, trucking and five separate offices across Florida. Created all blog content, researched topics, wrote and edited posts for SEO, designed post graphics, and added links to related posts. Established 60-day social media calendar and managed day-to-day posts across Facebook, Twitter, LinkedIn and Instagram. Designed graphics for social media, print advertising and the website. Executed email marketing campaigns with high open rates.
Content Manager at What’s Happening Promotions
July 1, 2017 - October 7, 2025Manage property listings for more than 10,000 communities. Update property floorplans, amenities and photos using proprietary software. Editor of CollegeRentals.com; proofread content for grammar, add images and utilize best SEO practices on blog posts using WordPress, according to AP Style guidelines. Designed social media strategy for the company and grew Twitter followers from 85 to 968 in 8 months. Served as project manager for the company’s Promotional Products division, orchestrating the creation of 15 separate webstores.
Blog Manager at Sportody
February 1, 2015 - October 7, 2025Provide content consultant services for an interactive sports adventure digital media service company. Served as the Managing Editor for the content division of the company. Established entire content strategy, including a style guide for writers per AP guidelines, developing a list of story ideas and recruiting potential writers by engaging with outdoor sports forums. Managed the editorial calendar and edited freelance content from journalism interns and outdoor sports enthusiasts.
Marketing Coordinator at SharpSpring
July 1, 2014 - October 7, 2025Sole content developer for a startup marketing automation company. Developed and distributed bi-weekly partner update emails, managed the company blog using the ExpressionEngine CMS and published over 120 support articles. Wrote step-by-step instructions with screenshots to bolster platform understanding. Collaborated with leadership and developers in launching the new SharpSpring website by devising feature descriptions.
Co-Editor at Presto in The Paint/Orlando Magic Daily
January 1, 2014 - October 7, 2025Covered the Orlando Magic NBA team for the FanSided network. Formulated game recaps, player profiles and news with analysis. All stories featured advanced SEO including meta descriptions, tags and focus keywords. Every story included multimedia elements such as videos, images and embedded tweets.
Digital Content Specialist at Community Journals
September 1, 2021 - PresentPublish print content online for multiple Community Journals publications; devise website and social media strategy for Upstate Business Journal, TOWN, and atHome; SEO-focused publication of print articles with digital headlines and links; assist Digital Content Manager with Greenville Journal; manage newsletters (~13,000 subscribers). Notable growth: TOWN web traffic up 15% YoY; atHome up >100%.
Managing Editor at The Intersection
November 1, 2019 - PresentLaunched a website covering all aspects of entertainment; write reviews and features on movies and TV; apply SEO best practices and header imagery; engage with writers, actors and entertainment personalities via social media to promote content.
Marketing Manager at Thomas Creech Law Offices
January 1, 2019 - PresentEdit existing content, write new blog posts, and implement SEO; monitor web traffic via Google Analytics; led digital marketing efforts resulting in a 130% traffic increase from Jan 2019 to Jan 2020; promote the firm on social media; run PPC campaigns.
Marketing Specialist at Darr Schackow Insurance
January 1, 2018 - October 7, 2025Develop and execute overall marketing strategy across social media, website content and email campaigns for multiple offices; create blog content, 60-day social media calendar, and original graphics; design graphics for social media, print, and website; run email campaigns with strong open rates.
Content Manager at What’s Happening Promotions
July 1, 2017 - October 7, 2025Manage property listings for 10,000+ communities; update floorplans, amenities, and photos; Editor of CollegeRentals.com with SEO-powered blog posts; grow Twitter following (85 to 968 in 8 months); oversee Promotional Products division with 15 webstores.
Blog Manager at Sportody
February 1, 2015 - October 7, 2025Provide content consulting for an interactive sports adventure digital media service; Managing Editor for the content division; establish content strategy and writer recruitment; manage editorial calendar and edit freelance content; design and coordinate graphics.
Marketing Coordinator at SharpSpring
July 1, 2014 - October 7, 2025Sole content developer for a startup marketing automation company; create bi-weekly partner update emails; manage company blog with 120+ support articles; craft step-by-step instructions with screenshots; contributed to launch of new SharpSpring site via feature descriptions.
Co-Editor at The Paint/Orlando Magic Daily
January 1, 2014 - October 7, 2025Covered the Orlando Magic for FanSided network; produced game recaps, player profiles and news with SEO; integrated multimedia elements (videos, images, embedded tweets).
Education
B.S. in Journalism at University of Florida
August 1, 2009 - May 1, 2013B.S. in Journalism at University of Florida, Gainesville, FL
January 11, 2030 - May 1, 2013B.S. in Journalism at University of Florida
January 11, 2030 - May 1, 2013Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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