Deemah Abdelkader

Serving as Marketing Manager since August 2023, leading marketing initiatives and managing strategies for business growth and brand visibility.

Community Manager / Social Media Manager at Netflix / Forsman & Bodenfors

Managed Netflix Nordics’ Instagram and Facebook accounts with over 800k followers, planning and creating engaging social media content that maintained a consistent 30-40% engagement rate reaching 5M+ users monthly. Supported new title releases via official social media announcements, moderated user activity, leveraged community insights for content improvements, and implemented multi-channel marketing campaigns to increase brand awareness and visibility. Managed social media teams to align presence with company objectives and measured KPIs to evaluate marketing initiatives’ success.

Performance Marketing Specialist at Life sum

Set up, optimized, and reported on display and social campaigns across TikTok, Google, YouTube, Facebook & Snapchat focusing on full funnel marketing (awareness, consideration, and conversion). Managed branding, campaign installation, and purchase with targeting on Nordics, EU & US. Executed campaigns aligned with company goals and budgets, monitored KPIs, and created banner/video ad content. Assisted in photo shoots, organized localization activities, and created landing pages with tracking.

Marketing Consultant at Paradox Interactive

Planned, followed up, and optimized branding, awareness, prospecting, and retargeting campaigns across social platforms and advertising networks. Ensured live campaigns delivered according to plan, created reports and analysis, managed briefs, budgets, and media plans. Coordinated communication internally and externally, and contributed to marketing strategies and media plans.

Social Media Manager & Event Coordinator at PBNI

Planned and executed social media strategies for the business network’s platforms including Instagram, Facebook, and LinkedIn. Created content, launched event marketing campaigns, drove organic growth, identified networking events and sponsorship opportunities. Worked with graphic design and copywriting teams, maintained website through WordPress, and managed monthly newsletters using Hubspot and Mailchimp. Organized advertising, hosting monthly events, and conducted interviews with prominent business figures from Sweden.

Content Marketing Manager at Yukwaa

Researched and analyzed competitors’ content, messaging, and distribution tactics. Planned and executed content marketing strategies for Yukwaa and clients, creating carousels, stills, and videos for social media. Developed content ideas to build brand and generate leads, created content calendars, monitored content performance, and stayed current with latest industry trends and practices.

Led multi-channel marketing strategy, branding and content across social platforms, events, and partnerships. Recruited and managed teams, coordinated with creative and analytics teams, and aligned marketing initiatives with company goals and SDG/brand identity.

Community Manager / Social Media Manager at Netflix Nordic (in collaboration with Forsman & Bodenfors)

Managed Netflix Nordic social media presence (Instagram and Facebook) with 800k+ followers; planned and created engaging content, built content calendar, launched events, and monitored activity to ensure alignment with community guidelines and brand voice.

Performance Marketing Specialist at LifeSum

Set up and optimized full-funnel display and social campaigns across TikTok, Google, YouTube, Facebook and Snapchat; handled ad copy, creatives, budgets and KPI tracking; collaborated with cross-functional teams to drive CAC improvements.

Marketing Consultant at PB NI

Developed marketing strategies for clients; conducted market research and built multi-channel campaigns; measured performance and provided actionable recommendations.