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I am an innovative, results-driven marketing professional with over 4 years of experience primarily in the education sector, combined with a background in film and quantitative studies. I have a proven track record of expanding positive brand associations, particularly through social media management, data analysis, videography, and organisation. I am skilled at delivering high-impact content that enhances data integrity, supports business growth, and strengthens stakeholder trust. Presently, I lead the development and implementation of targeted video content and marketing campaigns for a global company, collaborating closely with internal stakeholders and utilizing SEO and marketing mix modelling to optimize spending and outcomes. I am committed to developing my professional skills, including improving my Spanish proficiency to engage fluently across Central and South American markets.…I am an innovative, results-driven marketing professional with over 4 years of experience primarily in the education sector, combined with a background in film and quantitative studies. I have a proven track record of expanding positive brand associations, particularly through social media management, data analysis, videography, and organisation. I am skilled at delivering high-impact content that enhances data integrity, supports business growth, and strengthens stakeholder trust. Presently, I lead the development and implementation of targeted video content and marketing campaigns for a global company, collaborating closely with internal stakeholders and utilizing SEO and marketing mix modelling to optimize spending and outcomes. I am committed to developing my professional skills, including improving my Spanish proficiency to engage fluently across Central and South American markets.

Deva Vaughan Gay

Marketing Strategist, Content Producer, Videographer, +2

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I am an innovative, results-driven marketing professional with over 4 years of experience primarily in the education sector, combined with a background in film and quantitative studies. I have a proven track record of expanding positive brand associations, particularly through social media management, data analysis, videography, and organisation. I am skilled at delivering high-impact content that enhances data integrity, supports business growth, and strengthens stakeholder trust. Presently, I lead the development and implementation of targeted video content and marketing campaigns for a global company, collaborating closely with internal stakeholders and utilizing SEO and marketing mix modelling to optimize spending and outcomes. I am committed to developing my professional skills, including improving my Spanish proficiency to engage fluently across Central and South American markets.…I am an innovative, results-driven marketing professional with over 4 years of experience primarily in the education sector, combined with a background in film and quantitative studies. I have a proven track record of expanding positive brand associations, particularly through social media management, data analysis, videography, and organisation. I am skilled at delivering high-impact content that enhances data integrity, supports business growth, and strengthens stakeholder trust. Presently, I lead the development and implementation of targeted video content and marketing campaigns for a global company, collaborating closely with internal stakeholders and utilizing SEO and marketing mix modelling to optimize spending and outcomes. I am committed to developing my professional skills, including improving my Spanish proficiency to engage fluently across Central and South American markets.

Available to hire

I am an innovative, results-driven marketing professional with over 4 years of experience primarily in the education sector, combined with a background in film and quantitative studies. I have a proven track record of expanding positive brand associations, particularly through social media management, data analysis, videography, and organisation. I am skilled at delivering high-impact content that enhances data integrity, supports business growth, and strengthens stakeholder trust.

Presently, I lead the development and implementation of targeted video content and marketing campaigns for a global company, collaborating closely with internal stakeholders and utilizing SEO and marketing mix modelling to optimize spending and outcomes. I am committed to developing my professional skills, including improving my Spanish proficiency to engage fluently across Central and South American markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Assistant at Liricare

January 1, 2024 - Present

Leading the development and implementation of weekly targeted video content across social media platforms to promote global company services, playing a key role in successful multi-million-dollar RFP bids. Managing client and staff testimonial video production using film expertise to deliver influencer-style content resonating with speech-language pathology audiences across South America, the Middle East, and the US market. Applying SEO best practices to optimize online content visibility and client engagement. Collaborating with data science teams on Marketing Mix Modelling to generate insights and optimize marketing spend within startup budget constraints. Acting as liaison ensuring alignment of omnichannel campaign strategy, brand voice consistency, and internal project timelines. Driving a 4% customer conversion rate through a performance-driven mix of search engine marketing, video ads, and social media over six months. Managing client interactions via Salesforce and estimating cu

TV Pilot Director ('Custodians') at Pride Light Productions

January 1, 2024 - Present

Oversaw a 30-person crew from concept development to post-production, delivering compelling visual content aligned with stylistic branding aimed at target demographics. Managed location scouting and logistics to ensure authenticity, aesthetic cohesion, and audience appeal, demonstrating essential project management and leadership for high-impact creative campaigns.

Marketing Assistant at Liricare

January 1, 2024 - Present

Leading the development and implementation of targeted weekly video content across LinkedIn, Instagram, and YouTube to promote global company services instrumental in securing three successful RFP bids worth over $1 million during the 2024 fiscal year. Overseeing production of client and staff testimonial videos aligned to speech-language pathology markets across South America, the Middle East, and the US. Applying SEO best practices to enhance online content discoverability and client engagement. Collaborating with data science teams on Marketing Mix Modelling using subscription services as KPIs to optimize marketing spends within start-up budgeting constraints. Acting as liaison between marketing and internal stakeholders to ensure campaign alignment, brand voice consistency, and cohesive cross-departmental project execution. Managing Salesforce client interactions to maintain positive relationships and estimate Customer Lifetime Value to predict ROI. Pursuing Spanish language fluenc

Marketing Assistant at Vita et Pax Preparatory School

December 31, 2023 - August 28, 2025

Developed and created social media marketing content resulting in a 368% organic reach increase over three months. Designed and implemented a weekly newsletter to enhance cross-functional team communications and improve parent satisfaction by 23%. Utilised Meta Business Suite for real-time campaign data analysis, extracting insights on audience demographics, growth, and click-through rates, demonstrating strong data literacy. Created interactive Tableau dashboards from KPI data to visualize trends and inform senior management decision-making. Spearheaded recruitment campaigns for the 2024 Open Day using both physical and digital marketing channels, leading to the largest historic turnout and significant prospective parent conversion. Produced promotional magazine spreads incorporating copywriting, CTA prompts, and graphic design principles. Assisted in internal client relationship management through Mailchimp e-mail marketing campaigns optimized for mobile viewing, including drip campa

Social Media Manager at Queen Mary, Vipers American Football Team

January 1, 2023 - August 28, 2025

Created posts, managed direct message enquiries, and engaged with comments to promote events, game highlights, and fundraising opportunities, maintaining the prestigious ‘Focus Club’ award on behalf of Queen Mary Students’ Union. Utilized Canva and Adobe products to produce posts and stories with unified branding.

Marketing Assistant at Vita et Pax Preparatory School

January 1, 2023 - August 28, 2025

Produced social media campaigns resulting in a 368% organic reach increase over three months. Designed and implemented weekly newsletters improving cross-functional communication and increasing parent satisfaction by 23%. Used Meta Business Suite for real-time data analysis of campaign KPIs such as audience demographics and click-through rates. Created interactive Tableau dashboards to visualize trends and inform senior management decision-making. Led recruitment campaigns through physical and digital marketing, achieving the highest historic turnout with 25 school tour bookings and significant conversion of prospective parents. Produced full-color promotional magazine spreads utilizing graphic design and film knowledge, and maintained client relationships via Mailchimp email marketing optimized for mobile and segmented audiences.

Marketing Administrator at Vita et Pax Preparatory School

December 31, 2021 - August 28, 2025

Conducted interviews with school community members to identify unique brand pillars. Collaborated on brand redevelopment efforts using Canva and Adobe platforms to propose color palettes, logos, and slogans. Facilitated communication between marketing teams and internal stakeholders to translate school values into visual branding during iterative development. Served as first contact for incoming enquiries from prospective parents generated by marketing campaigns via email, phone, and in-person meetings.

Marketing Administrator at Vita et Pax Preparatory School

January 1, 2021 - August 28, 2025

Directed qualitative interviews with school community members to develop unique marketing pillars for branding efforts. Collaborated on brand redevelopment by designing color palettes, logos, and slogans using Canva and Adobe platforms. Facilitated communication between marketing and senior stakeholders to translate school values into consistent visual branding during iterative development. Acted as first point of contact for incoming enquiries from prospective parents via email, phone, and in-person meetings.

Videographer, Photographer & Content Lead at Church of England, BAMEed, Base Lab Studios & Various Clients

January 1, 2019 - Present

Develop and execute multi-format content including short-form videos, branded photography, and promotional taglines optimized for personalized client marketing objectives while maintaining brand integrity and consistency.