Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced Senior Digital Marketer and Social Media Manager specializing in delivering impactful digital campaigns across FMCG, luxury skincare, wellness, and food and drink sectors. I excel at content creation, PR, analytics, influencer marketing, and managing teams to drive brand awareness, engagement, and growth across multi-channel platforms. With a strong background in digital strategy and social media management across multiple industries, I am passionate about creating data-driven campaigns and managing creative projects from concept through execution. I am also pursuing wellness certifications to integrate personal wellness expertise with my digital marketing skill set, aiming to help businesses align with their highest potential.…I am an experienced Senior Digital Marketer and Social Media Manager specializing in delivering impactful digital campaigns across FMCG, luxury skincare, wellness, and food and drink sectors. I excel at content creation, PR, analytics, influencer marketing, and managing teams to drive brand awareness, engagement, and growth across multi-channel platforms. With a strong background in digital strategy and social media management across multiple industries, I am passionate about creating data-driven campaigns and managing creative projects from concept through execution. I am also pursuing wellness certifications to integrate personal wellness expertise with my digital marketing skill set, aiming to help businesses align with their highest potential.

Nayna Sharma Burnham

Digital Marketer, Social Media Manager, Content Creator, +2





I am an experienced Senior Digital Marketer and Social Media Manager specializing in delivering impactful digital campaigns across FMCG, luxury skincare, wellness, and food and drink sectors. I excel at content creation, PR, analytics, influencer marketing, and managing teams to drive brand awareness, engagement, and growth across multi-channel platforms. With a strong background in digital strategy and social media management across multiple industries, I am passionate about creating data-driven campaigns and managing creative projects from concept through execution. I am also pursuing wellness certifications to integrate personal wellness expertise with my digital marketing skill set, aiming to help businesses align with their highest potential.…I am an experienced Senior Digital Marketer and Social Media Manager specializing in delivering impactful digital campaigns across FMCG, luxury skincare, wellness, and food and drink sectors. I excel at content creation, PR, analytics, influencer marketing, and managing teams to drive brand awareness, engagement, and growth across multi-channel platforms. With a strong background in digital strategy and social media management across multiple industries, I am passionate about creating data-driven campaigns and managing creative projects from concept through execution. I am also pursuing wellness certifications to integrate personal wellness expertise with my digital marketing skill set, aiming to help businesses align with their highest potential.

Available to hire

I am an experienced Senior Digital Marketer and Social Media Manager specializing in delivering impactful digital campaigns across FMCG, luxury skincare, wellness, and food and drink sectors. I excel at content creation, PR, analytics, influencer marketing, and managing teams to drive brand awareness, engagement, and growth across multi-channel platforms.

With a strong background in digital strategy and social media management across multiple industries, I am passionate about creating data-driven campaigns and managing creative projects from concept through execution. I am also pursuing wellness certifications to integrate personal wellness expertise with my digital marketing skill set, aiming to help businesses align with their highest potential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Social Media Manager, Senior Digital Marketing Specialist, Executive Assistant (Temporary FTC) at Agency Roles

January 1, 2023 - Present

Developed and implemented multi-channel social media strategies for clients in charity and FMCG sectors, driving engagement and building online communities. Created content calendars and copywriting for food, drink, and wellness brands aligned with KPIs. Managed paid social ad campaigns on Meta and LinkedIn to support lead generation and awareness in real estate and housing. Collaborated with internal teams and external stakeholders for content approvals and brand consistency. Supported senior leaders with project coordination and communications. Created internal toolkits, pitch decks, and marketing materials for fundraising and brand presentations.

Digital Marketing & Social Media Strategist - Interim Freelance at Self-employed

February 1, 2024 - Present

Developed and executed social media strategies for various FMCG businesses, achieving a 14% engagement lift and 3% conversion increase while supporting PR initiatives for B2B and B2C clients. Managed content calendars across multiple social platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube. Led Shopify website redesign focusing on UX improvements and content updates to enhance user experience and drive conversions. Created and led creative strategies for digital content and oversaw influencer marketing including contracts, briefs, and performance tracking. Conducted KPI analysis for campaign optimization.

Global Social Media Specialist at John Crane | Gas Seals - Engineering | Slough

November 30, 2024 - August 28, 2025

Led global social strategy across LinkedIn, YouTube, and Facebook with a focus on B2B engagement. Developed a content framework aligning with corporate marketing goals resulting in a 1.5% month-over-month increase in click-through rates and contributing to CRM list growth through integrated campaigns and lead capture. Streamlined content production processes for global teams ensuring campaign consistency. Project managed campaigns across industries including Gas & Oil, New Energy, and Mining, alongside training and early careers initiatives. Managed internal communications such as press releases and video interviews with budget oversight.

Senior PR & Social Media Manager EMEA at EGO Power Plus | Garden Tools

February 29, 2024 - August 28, 2025

Managed full content and community strategies for UK social media platforms. Delivered monthly social media content across 15 global regions. Drafted and distributed UK press releases and collaborated with PR agencies across Europe. Managed end-to-end influencer partnerships including sourcing, contracts, sampling, and approvals. Oversaw budgeting and timelines for annual regional campaigns.

Digital Marketing Co-ordinator / Senior Digital & Social Media Marketing Executive at Guinot Mary Cohr | Luxury Skincare

July 31, 2023 - August 28, 2025

Created and implemented digital and social media strategies for B2B and B2C audiences. Managed eCommerce and 14 franchise websites for UK and Ireland. Led influencer campaigns managing contracts, budgets, and KPI analysis. Delivered brand relaunch campaigns, seasonal promotions, and new product development support. Managed SEO and PPC performance while collaborating on content production with internal and external teams. Executed successful Christmas 2022 campaign and multiple product launches, and streamlined influencer pipelines to improve efficiency.

Brand Strategy Consultant at Naked Biotics / Hot Yoga House

June 30, 2022 - August 28, 2025

Built brand marketing plans aligned with wellness brand values. Oversaw social content creation and community management. Directed strategic planning and delivery for events including Natural & Organic Europe. Delivered performance analytics and reporting to enable data-driven decisions. Managed two junior marketers and coordinated marketing efforts across content, email, and PR.

Marketing & PR Executive at Double Dutch Drinks / Imagine Health

December 31, 2021 - August 28, 2025

Managed brand communications, community management, and social assets. Coordinated press outreach, event planning, and guerrilla sampling campaigns. Led influencer marketing initiatives managing contracts, timelines, and stock fulfilment. Oversaw UK warehouse operations including sample purchase orders and SKU management.