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I'm a creative yet commercially-minded professional with a keen eye for effective content and thoughtful design. I pride myself on being a great listener as well as a proactive action-taker. With versatile experience across communication, organisation, and fostering strong relationships, I grasp new concepts quickly and convey complex ideas simply. I always aim to uncover the real story or motivations behind actions. I love creating content that triggers reactions – whether that means getting people to sign up, buy, share, laugh, learn more, or even recoil in horror. My background spans creative copywriting, UX writing, brand marketing, and authoring books for children, enabling me to help agencies, businesses, and individuals sharpen their message and achieve better results.…I'm a creative yet commercially-minded professional with a keen eye for effective content and thoughtful design. I pride myself on being a great listener as well as a proactive action-taker. With versatile experience across communication, organisation, and fostering strong relationships, I grasp new concepts quickly and convey complex ideas simply. I always aim to uncover the real story or motivations behind actions. I love creating content that triggers reactions – whether that means getting people to sign up, buy, share, laugh, learn more, or even recoil in horror. My background spans creative copywriting, UX writing, brand marketing, and authoring books for children, enabling me to help agencies, businesses, and individuals sharpen their message and achieve better results.

Doug Smith

Copywriter, UX Writer, Brand Designer, +2

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I'm a creative yet commercially-minded professional with a keen eye for effective content and thoughtful design. I pride myself on being a great listener as well as a proactive action-taker. With versatile experience across communication, organisation, and fostering strong relationships, I grasp new concepts quickly and convey complex ideas simply. I always aim to uncover the real story or motivations behind actions. I love creating content that triggers reactions – whether that means getting people to sign up, buy, share, laugh, learn more, or even recoil in horror. My background spans creative copywriting, UX writing, brand marketing, and authoring books for children, enabling me to help agencies, businesses, and individuals sharpen their message and achieve better results.…I'm a creative yet commercially-minded professional with a keen eye for effective content and thoughtful design. I pride myself on being a great listener as well as a proactive action-taker. With versatile experience across communication, organisation, and fostering strong relationships, I grasp new concepts quickly and convey complex ideas simply. I always aim to uncover the real story or motivations behind actions. I love creating content that triggers reactions – whether that means getting people to sign up, buy, share, laugh, learn more, or even recoil in horror. My background spans creative copywriting, UX writing, brand marketing, and authoring books for children, enabling me to help agencies, businesses, and individuals sharpen their message and achieve better results.

Available to hire

I’m a creative yet commercially-minded professional with a keen eye for effective content and thoughtful design. I pride myself on being a great listener as well as a proactive action-taker. With versatile experience across communication, organisation, and fostering strong relationships, I grasp new concepts quickly and convey complex ideas simply. I always aim to uncover the real story or motivations behind actions.

I love creating content that triggers reactions – whether that means getting people to sign up, buy, share, laugh, learn more, or even recoil in horror. My background spans creative copywriting, UX writing, brand marketing, and authoring books for children, enabling me to help agencies, businesses, and individuals sharpen their message and achieve better results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Freelance Creative Copy & UX Writer at Look Here Copywriting

September 1, 2016 - Present

As a change-maker writer, I help agencies, businesses, and individuals clarify their brand, sharpen messaging, and drive results. I provide original, engaging, SEO-aware copy across multiple formats including websites, emails, landing pages, brochures, newsletters, and ads. I run discovery sessions to define target users and brand goals and have worked with a range of clients from B2B firms, tech startups, charities, councils, and creative agencies. Notably, in one campaign, I increased sign-ups by 400%. I have been hired as an external specialist by marketing agencies and contributed to major industry events to gather content ideas. Sectors include event production, property, marketing agencies, local government, financial advice, sport tech, and more.

Copy & Content Writer at StrategiQ Marketing

September 1, 2023 - August 28, 2025

In this award-winning agency role, I collaborated closely with designers, account managers, SEO experts, and clients to create content that ranks, resonates, and wins awards. I crafted clear website copy, blogs, and direct marketing campaigns aimed at attracting and converting customers. Developed brand tone of voice documents and manifestos to ensure messaging consistency. I also contributed to content strategy, campaign planning, interviewing clients, proofreading, and briefing junior freelancers. Achievements include driving significant increases in site visits, job applications, enquiries, conversions, and search rank improvements across sectors such as broadband, recruitment, financial planning, education, medical communications, and retail software.

Author & Publisher at Douglas Caleb

July 1, 2025 - August 28, 2025

Wrote, illustrated, published, and promoted eight books and learning resources for children aged 8–12, including ‘How To Make Story Writing Simple’. Managed design, formatting, and publication of print and digital editions on multiple platforms such as KDP, Bookvault, and IngramSpark. Built and maintained an author website, established an email list, and designed and ran advertising campaigns on Amazon and Meta. Conducted school visits and delivered story-writing workshops, achieving #1 ranking in relevant Amazon categories during promotions and finalizing as a Wishing Shelf Book Awards finalist. Gained local press coverage through proactive marketing and audience engagement.

Talent Agent at Coda Music Agency / Value Added Talent

July 1, 2016 - August 28, 2025

Represented DJs and live artists, handling negotiation and scheduling for tours, events, and festivals in the UK and internationally. Maintained strong industry relationships with labels, promoters, managers, and artists. Managed work visas, foreign taxation, travel arrangements, and itineraries. Created and maintained a global contact database. Successfully developed artist careers from small venues to major arenas and festivals such as Glastonbury and Reading. Worked with prominent labels including Sony and Ministry of Sound, serving key clients like Mary Anne Hobbs and Mr Scruff.

Agent & Plugger at Time Bomb

January 1, 1997 - August 28, 2025

Supported music promotion by sending releases to DJs and media, collating feedback, securing press features, and booking small gigs. Liaised with promoters, labels, managers, and artists early in my career to facilitate artist exposure and audience growth.

Artist & Photographer at Minto Studios

January 1, 1997 - August 28, 2025

Maintained a personal art practice and provided photography services to Bristol's creative community. Co-organised exhibitions and events, including notable film showings. Photographed bands and DJs for media use and designed posters, flyers, and logos for music events and clubs.

Play-Leader at Reading Borough Council / Zebras After-school Playscheme

January 1, 1995 - August 28, 2025

Led playworkers and structured activities for children in diverse after-school and holiday programs. Responsibilities included leadership, communication, health and safety oversight, equality awareness, and first aid training.