Barbara Musavi

Managed a thriving online beauty community, building out influencer campaigns that increased brand engagement by 60%. Created and scheduled on-brand content for Instagram and TikTok, including Reels, behind-the-scenes content, and product spotlights. Handled UGC coordination—sourcing creators, writing briefs, and providing feedback to maintain brand tone and aesthetic. Drafted short-form captions and voice-driven story scripts aligned with brand values and seasonal themes. Built and nurtured relationships with micro-influencers who reflected the brand’s core mission and visual vibe. Engaged daily in comments and DMs to maintain connection and support customer experience.

Managed the entire content development lifecycle, ensuring alignment with brand goals and tone. Developed comprehensive content calendars to maintain consistent social media presence and audience engagement. Analyzed campaign and content performance using analytics tools to refine strategies. Built and maintained relationships with influencers, negotiated contracts, and tracked campaign metrics to maximize effectiveness. Engaged actively with the online community to boost brand loyalty, conducted market research to apply trends for competitiveness, and managed multiple influencer campaigns under strict deadlines, delivering high-quality results. Provided detailed performance and ROI reports to guide future initiatives.

Managed the full content development cycle including ideation, scriptwriting, shooting, editing, and publishing, ensuring alignment with the brand's goals and voice. Created and implemented comprehensive content calendars for regular posting and audience engagement. Utilized analytics tools to track campaign and content effectiveness and adjusted strategies accordingly. Established and nurtured strong influencer partnerships, leading contract negotiations and performance analysis to maximize campaign impact. Actively engaged with the brand's online community to boost loyalty and follower retention with tailored content. Conducted market research to integrate trends, ensuring brand relevance in a competitive market. Successfully managed multiple influencer and content projects to deliver timely, high-quality results. Compiled detailed performance and ROI reports offering actionable insights to improve future campaigns.