Available to hire
I am a creative and people-focused Social Media & Community Executive with over 3 years of experience managing brand communities, leading influencer campaigns, and creating social-first content that inspires, informs, and connects. I bring a unique mix of strategy, authenticity, and storytelling, with a passion for wellness and empowering women through relatable digital experiences.
Having worked across wellness, beauty, and lifestyle brands, I understand what it takes to build scroll-stopping content, turn engagement into community, and spark meaningful brand love; especially on platforms like Instagram and TikTok.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Social Media Manager/Influencer Marketer at Aboosto
October 1, 2024 - PresentManaged entire content development from ideation to publication, ensuring alignment with brand goals. Created content calendars to maintain posting consistency and engaged with audiences to boost brand loyalty. Analyzed campaigns using analytics tools and maintained strong influencer relationships to optimize performance. Conducted market research to apply trends and managed multiple influencer partnerships under tight deadlines. Delivered detailed performance and ROI reports to enhance future strategies.
Freelance Copywriter/Social Media Marketer
February 1, 2024 - PresentDeveloped TikTok and Instagram accounts for small businesses in Kenya, increasing sales by 17% in a month. Provided mentorship on social media and email marketing. Created engaging content daily with SEO practices, conducted market research, and used analytics to optimize strategies while managing multiple projects.
Market Research Remote Extern at National Research Group
May 1, 2024 - August 28, 2025Built a database identifying six influential policy influencers and formulated research proposals. Conducted ethnographic research and created detailed portfolios, presented findings to stakeholders and collaborated with international externs in team environments.
Marketer/Email Copywriter/Social Media Manager at Kamuthi Housing Cooperative Society
September 1, 2024 - August 28, 2025Pioneered email marketing that reduced customer complaints by 57% and increased sales by 65%. Implemented social media strategies increasing Facebook engagement by 50%. Managed three ad campaigns achieving over Ksh. 500,000 in sales and led creative projects while conducting market research on design trends.
Customer Relationship Manager at Africa Plantation Capital
May 1, 2023 - August 28, 2025Invited 153 prospects via cold calling, pitched to fifteen, securing three high-value sales. Executed targeted outreach and telemarketing strategies with client follow-ups.
Marketer/Social Media Manager/Assistant Branch Manager at Fla Fashion Ltd
August 1, 2022 - August 28, 2025As Assistant Branch Manager, managed operations, team leadership, logistics, inventory, and customer complaints resolution. Conducted product market research and prepared sales reports. As marketer and salesperson, aligned sales with social media strategies, boosting sales by 75% and improving brand recognition. Handled order management and cashier duties.
Social Media Manager/Influencer Marketer at Aboosto
October 1, 2024 - PresentManaged the full content development cycle including ideation, scriptwriting, shooting, editing, and publishing, ensuring alignment with the brand's goals and voice. Created and implemented comprehensive content calendars for regular posting and audience engagement. Utilized analytics tools to track campaign and content effectiveness and adjusted strategies accordingly. Established and nurtured strong influencer partnerships, leading contract negotiations and performance analysis to maximize campaign impact. Actively engaged with the brand's online community to boost loyalty and follower retention with tailored content. Conducted market research to integrate trends, ensuring brand relevance in a competitive market. Successfully managed multiple influencer and content projects to deliver timely, high-quality results. Compiled detailed performance and ROI reports offering actionable insights to improve future campaigns.
Freelance Copywriter/Social Media Marketer
February 1, 2024 - PresentCreated TikTok and Instagram accounts for two small businesses in Kenya, achieving a 17% increase in sales within one month. Provided mentoring for clients on social media and email marketing strategies. Produced, edited, published, and shared engaging daily content. Conducted market research to identify target audiences, trends, and competition. Leveraged data analytics to optimize content strategy and applied SEO best practices in copywriting. Collaborated with marketing and SEO teams on keyword integration and managed multiple projects balancing deadlines.
Market Research Extern at National Research Group
May 31, 2024 - August 28, 2025Developed a database identifying six highly influential policy influencers. Authored research proposals and conducted ethnographic research on influencers. Created individual portfolios and presented data to stakeholders for decision-making. Collaborated globally with externs and worked effectively within teams.
Marketer/Email Copywriter/Social Media Manager at Kamuthi Housing Cooperative Society
September 30, 2024 - August 28, 2025Initiated email marketing campaigns resulting in a 57% reduction in customer complaints and a 65% sales increase. Developed and implemented social media strategies, increasing Facebook engagement by 50%. Oversaw three ad campaigns generating sales exceeding Ksh. 500,000. Led creative initiatives and design projects and conducted market research on design trends.
Customer Relationship Manager at Africa Plantation Capital
May 31, 2023 - August 28, 2025Conducted cold calling inviting 153 prospects, pitched to fifteen, and secured three high-value sales. Executed targeted outreach and telemarketing techniques. Maintained client and prospect follow-up strategies.
Marketer/Social Media Manager/Assistant Branch Manager at Fla Fashion Ltd
August 31, 2022 - August 28, 2025As Assistant Branch Manager, acted as second-in-command leading the team, managing operations during the manager’s absence, logistics, inventory management, customer complaint resolution, product market research, and sales reporting. As Salesperson and Marketer, aligned sales and social media strategies to achieve a 75% sales increase and brand recognition improvement. Managed customer concerns and processed orders through multiple channels. Handled cashier duties managing transactions and maintaining financial records.
Social Media Manager / Influencer Marketer at Aboosto
October 1, 2024 - PresentManaged the entire content development lifecycle, ensuring alignment with brand goals and tone. Developed comprehensive content calendars to maintain consistent social media presence and audience engagement. Analyzed campaign and content performance using analytics tools to refine strategies. Built and maintained relationships with influencers, negotiated contracts, and tracked campaign metrics to maximize effectiveness. Engaged actively with the online community to boost brand loyalty, conducted market research to apply trends for competitiveness, and managed multiple influencer campaigns under strict deadlines, delivering high-quality results. Provided detailed performance and ROI reports to guide future initiatives.
Freelance Copywriter / Social Media Marketer
February 1, 2024 - PresentCreated TikTok and Instagram accounts for two small businesses in Kenya, resulting in a 17% sales increase within one month. Mentored clients on social media and email marketing strategies. Produced, edited, published, and shared engaging daily content. Conducted market research to identify target audiences, trends, and competitors. Used data analytics to optimize content strategies and implemented SEO best practices. Collaborated with marketing and SEO teams to integrate relevant keywords. Managed multiple projects while balancing deadlines and priorities.
Market Research Remote Extern at National Research Group
May 31, 2024 - August 28, 2025Developed a database to identify six highly influential policy influencers. Created research proposals and conducted ethnographic studies on these influencers. Compiled individual portfolios and presented data findings to stakeholders to assist in decision making. Collaborated with externs globally and participated actively in team projects.
Marketer / Email Copywriter / Social Media Manager at Kamuthi Housing Cooperative Society
September 30, 2024 - August 28, 2025Introduced email marketing campaigns leading to a 57% reduction in customer complaints and a 65% increase in sales. Developed a social media strategy that increased Facebook engagement by 50%. Managed three advertising campaigns generating over Ksh.500,000 in sales. Led creative and design initiatives and conducted market research on design trends.
Customer Relationship Manager at Africa Plantation Capital
May 31, 2023 - August 28, 2025Conducted cold calling outreach to 153 prospects, pitched to 15, securing three high-ticket sales. Employed targeted outreach and telemarketing techniques, and implemented follow-up strategies to maintain client and prospect relationships.
Marketer / Social Media Manager / Assistant Branch Manager at Fla Fashion Ltd
August 31, 2022 - August 28, 2025As Assistant Branch Manager, led team operations, managed logistics, inventory, and customer complaints, and produced sales reports. As Salesperson/Marketer, aligned sales and social media strategies, increasing sales by 75% and enhancing brand recognition. Managed orders and resolved customer concerns. Also managed cashier duties including transaction processing and financial record maintenance.
Community & Influencer Manager at Aboosto Cosmetics
October 1, 2024 - PresentManaged a thriving online beauty community, building out influencer campaigns that increased brand engagement by 60%. Created and scheduled on-brand content for Instagram and TikTok, including Reels, behind-the-scenes content, and product spotlights. Handled UGC coordination—sourcing creators, writing briefs, and providing feedback to maintain brand tone and aesthetic. Drafted short-form captions and voice-driven story scripts aligned with brand values and seasonal themes. Built and nurtured relationships with micro-influencers who reflected the brand’s core mission and visual vibe. Engaged daily in comments and DMs to maintain connection and support customer experience.
Email & Social Media Manager at Kamuthi Housing Cooperative Society
September 30, 2024 - August 28, 2025Built out content calendars and newsletters using MailerLite and Canva, helping improve brand consistency and customer retention. Engaged directly with Facebook and WhatsApp Business communities, leading to a 57% drop in complaints and increased referral engagement. Supported the design and messaging for customer education campaigns and social campaigns focused on lifestyle awareness.
Customer Engagement & Sales at Africa Plantation Capital
May 1, 2023 - August 28, 2025Managed relationship-driven communication with new leads, building customer confidence and driving three high-ticket sales. Designed storytelling-led messaging and outreach scripts for customer education and retention campaigns.
Education
Bachelor of Commerce at The Cooperative University of Kenya
January 1, 2015 - January 1, 2019KCSE (A-) at Bunyore Girls' High School
January 1, 2011 - January 1, 2014KCPE (A-) at Lugulu Boarding Primary School
January 1, 2007 - January 1, 2010B.COM at The Cooperative University of Kenya
January 1, 2015 - January 1, 2019KCSE (A-) at Bunyore Girls' High School
January 1, 2011 - January 1, 2014KCPE (A-) at Lugulu Boarding Primary School
January 1, 2007 - January 1, 2010Bachelor of Commerce at The Cooperative University of Kenya
January 1, 2015 - January 1, 2019KCSE at Bunyore Girls' High School
January 1, 2011 - January 1, 2014KCPE at Lugulu Boarding Primary School
January 1, 2007 - January 1, 2010Bachelor of Commerce (B.Com) at The Cooperative University of Kenya
January 1, 2015 - January 1, 2019Qualifications
LinkedIn 101 (Alison)
August 1, 2023 - August 28, 2025Copywriting for Beginners (Alison)
May 1, 2023 - August 28, 2025Social Media Marketing (Alison)
May 1, 2023 - August 28, 2025Public Speaking (YouTube)
January 1, 2024 - August 28, 2025Content Creation (Instagram) (YouTube)
May 1, 2024 - August 28, 2025Influencer Marketing (LinkedIn course)
January 11, 2030 - August 28, 2025LinkedIn 101
August 1, 2023 - August 28, 2025Copywriting for Beginners
May 1, 2023 - August 28, 2025Social Media Marketing
May 1, 2023 - August 28, 2025Public Speaking
January 1, 2024 - August 28, 2025Content Creation (Instagram)
May 1, 2024 - August 28, 2025Influencer marketing (LinkedIn course)
January 11, 2030 - August 28, 2025LinkedIn 101
August 1, 2023 - August 28, 2025Copywriting for Beginners
May 1, 2023 - August 28, 2025Social Media Marketing
May 1, 2023 - August 28, 2025Public Speaking
January 1, 2024 - August 28, 2025Content Creation (Instagram)
May 1, 2024 - August 28, 2025Social Media Marketing – Alison
January 11, 2030 - August 28, 2025Copywriting for Beginners – Alison
January 11, 2030 - August 28, 2025Public Speaking & Audience Engagement – YouTube Learning
January 11, 2030 - August 28, 2025Content Strategy & Planning – Self-led project work
January 11, 2030 - August 28, 2025Industry Experience
Retail, Media & Entertainment, Financial Services, Real Estate & Construction, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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