Head of Marketing at Pulse

Directed integrated marketing strategies for 4 brands under the Pulse ecosystem (Pulse, Pulse Kids, Pulse Podcast, Pulse+). Delivered 8.96M+ views, 2.4M reach, and a 52.8% increase in new followers within 6 months. Executed 360° campaigns blending paid media, influencer activations, events, and partnerships. Managed creative direction, brand storytelling, and performance optimization with a multi-channel approach. Oversaw marketing budgets and optimized ROI across all channels.

Senior Marketing Expert at Cliché

Designed and executed go-to-market strategy for seasonal collections, achieving a 200% increase in engagement and 100% sell-out within 3 weeks. Boosted direct traffic to product pages by 2.4x and delivered a 5.1x ROAS across international campaigns. Led content production (photo/video shoots, campaign visuals), resulting in 3x follower growth and 80% rise in engagement. Increased client brand visibility by 40% and boosted sales by 30% within 3 months (ELV). Directed campaigns improving client lead generation by 30%+ across fashion, wellness, tech, and healthcare sectors. Increased website traffic for key accounts by up to 45%. Acted as strategic partner aligning marketing initiatives with client business goals and audience behavior.

Digital Marketing Specialist (Agency Projects) at Various

Planned, launched, and optimized Meta and Google ad campaigns. Executed A/B testing on creatives and copy, improving CTR by 28%. Analyzed campaign performance. Created branded content for digital channels which drove 3x engagement on social platforms. Developed motion graphics for campaigns across YouTube, Meta, and LinkedIn. Collaborated with compliance/legal to ensure accurate financial messaging. Supported lead generation efforts via animated explainers and product walkthroughs. Consolidated analytics data to identify growth levers and recommended CRO changes leading to a 19% increase in conversion rate. Automated weekly marketing performance dashboards using Google Looker Studio. Benchmarked paid vs organic growth channels to rebalance media spend.

Head of Marketing at Pulse

Directed integrated marketing strategies for 4 brands under the Pulse ecosystem (Pulse, Pulse Kids, Pulse Podcast, Pulse +). Delivered 8.96M+ views, 2.4M reach, and a 52.8% increase in new followers within 6 months. Executed 360° campaigns blending paid media, influencer activations, events, and partnerships. Managed creative direction, brand storytelling, and performance optimization with a multi-channel approach. Oversaw marketing budgets and optimized ROI across all channels.

Senior Marketing Expert at Cliché

Designed and executed go-to-market strategy for seasonal collections, achieving a 200% increase in engagement and 100% sell-out within 3 weeks. Boosted direct traffic to product pages by 2.4x and delivered a 5.1x ROAS across international campaigns. Led content production (photo/video shoots, campaign visuals) resulting in 3x follower growth and an 80% rise in engagement. Increased client brand visibility by 40% and boosted sales by 30% within 3 months (ELV). Directed campaigns improving client lead generation by 30%+ across fashion, wellness, tech, and healthcare sectors. Increased website traffic for key accounts by up to 45%. Acted as strategic partner aligning marketing initiatives with client business goals and audience behavior.

Digital Marketing Specialist (Agency Projects) at Bridges Ltd

Planned, launched, and optimized Meta and Google ad campaigns. Executed A/B testing on creatives and copy, improving CTR by 28%. Analyzed campaign performance. Created branded content for digital channels, driving 3x engagement on social platforms. Developed motion graphics for campaigns across YouTube, Meta, and LinkedIn. Collaborated with compliance/legal to ensure accurate financial messaging. Supported lead generation efforts via animated explainers and product walkthroughs. Consolidated Google Analytics, Meta Ads, and Shopify data to identify growth levers. Recommended CRO changes leading to a 19% increase in conversion rate. Automated weekly marketing performance dashboards using Google Looker Studio. Benchmarked paid vs organic growth channels to rebalance media spend.

Head of Marketing at Pulse

Directed integrated marketing strategies for 4 brands under the Pulse ecosystem (Pulse, Pulse Kids, Pulse Podcast, Pulse+). Delivered 8.9M+ views, 2.4M reach, and a 52.8% increase in new followers within 6 months. Executed 360° campaigns blending paid media, influencer activations, events, and partnerships. Managed creative direction, brand storytelling, and performance optimization with a multi-channel approach. Oversaw marketing budgets and ROI across all channels.

Senior Marketing Expert at Pulse

Led digital marketing campaigns for agency projects; supported cross-functional teams; contributed to client brand visibility and sales through integrated content production and optimization.

Digital Marketing Specialist (Agency Projects) at Pulse (Agency Projects)

Executed digital marketing campaigns for agency clients, including paid media, SEO/SEM, and social ads; coordinated with cross-functional teams to deliver measurable ROI.

Head of Marketing at Pulse (Pulse ecosystem)

Led marketing strategy for four Pulse brands (Pulse, Pulse Kids, Pulse Podcast, Pulse+) under the Pulse ecosystem. Designed and executed go-to-market strategies; delivered 8.96M+ views, 2.4x increased paid media efficiency, and 5.1x ROI across international campaigns. Directed content production (photos/videos) and brand storytelling, driving 3x follower growth and an 80% rise in engagement. Increased client brand visibility by 40% and boosted sales by 30% within three months. Built multi-channel campaigns improving lead generation by 30%+ across fashion, wellness, tech, and healthcare sectors; grew website traffic for key accounts by up to 45%. Acted as a strategic partner aligning marketing initiatives with client business goals and audience behavior.

Senior Marketing Expert focusing on agency projects and integrated digital campaigns, leading cross-functional teams and optimizing performance across multiple brands.