Hello, I’m Shirz. I am a creative strategist and former Art Director with over a decade of expertise in branding, design, and creative leadership. I am renowned for driving brand growth through bold visual identities and strategic campaigns. As a dynamic leader, I inspire collaboration and deliver exceptional results by blending creative vision with data-driven strategies for maximum impact. I specialize in creating engaging user-generated content and authentic narratives across social media platforms, executing influencer marketing campaigns, and managing efficient marketing teams.…

Shirz Tan

Hello, I’m Shirz. I am a creative strategist and former Art Director with over a decade of expertise in branding, design, and creative leadership. I am renowned for driving brand growth through bold visual identities and strategic campaigns. As a dynamic leader, I inspire collaboration and deliver exceptional results by blending creative vision with data-driven strategies for maximum impact. I specialize in creating engaging user-generated content and authentic narratives across social media platforms, executing influencer marketing campaigns, and managing efficient marketing teams.…

Available to hire

Hello, I’m Shirz. I am a creative strategist and former Art Director with over a decade of expertise in branding, design, and creative leadership. I am renowned for driving brand growth through bold visual identities and strategic campaigns.

As a dynamic leader, I inspire collaboration and deliver exceptional results by blending creative vision with data-driven strategies for maximum impact. I specialize in creating engaging user-generated content and authentic narratives across social media platforms, executing influencer marketing campaigns, and managing efficient marketing teams.

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Skills

Experience Level

Language

English
Advanced
Chinese
Advanced
Malay
Advanced

Work Experience

Content Creator at Social Media Platforms
January 1, 2023 - Present
Create user-generated content videos and collaborate with brands and influencers across Instagram, TikTok, Facebook, and Red Note (小红书). Develop authentic narratives to connect with target audiences and amplify brand messaging. Leverage storytelling, videography, and editing to produce content that drives engagement. Execute influencer marketing campaigns to boost brand visibility and strengthen customer relationships.
Marketing Manager at Paris Baguette Singapore
July 1, 2024 - August 28, 2025
Developed and executed marketing strategies and campaigns to boost brand presence, engagement, and revenue. Managed marketing team by delegating tasks ensuring efficiency and productivity. Led copywriting, art direction, design, and photography for cohesive campaigns. Coordinated with other departments to create effective sales materials and ensure alignment across all stores. Leveraged market insights and competitive analysis to refine strategies and drive growth.
Design and Marketing at Shirz.TCreatives
October 31, 2021 - August 28, 2025
Developed targeted digital marketing strategies by analyzing market trends, economic data, and competitors. Managed social media across Google, Facebook, Instagram, and TikTok, optimizing budgets for maximum ROI. Drove brand awareness and generated leads through creative campaigns. Produced high-quality video content including car shoots for marketing promotions.
Digital Marketer at Tradeit.com Pte Ltd
December 31, 2022 - August 28, 2025
Spearheaded creation of innovative advertising concepts across media including photoshoots, storyboards, and direct mailers. Successfully pitched and executed high-impact campaigns for clients such as Yamaha, MOE, and SingHealth achieving positive client outcomes. Managed diverse client projects ensuring on-time delivery and client satisfaction.
Senior Art Director at MyagenCPte Ltd
August 31, 2018 - August 28, 2025
Developed creative concepts for advertising campaigns that achieved successful pitches and project outcomes. Delivered exceptional branding designs for projects such as Thousand Lattice, ITE Fiesta 2015, and Woh Hup. Created impactful visual designs for clients including Western Digital, Energizer, and Konica Minolta, enhancing company portfolio.
Senior Art Director at 2ezasia Pte Ltd
December 31, 2015 - August 28, 2025
Boosted sales and built a strong customer base through targeted strategies, market research, and promotional materials. Led rebranding efforts enhancing Academy image, brand recognition, and alignment with brand identity including designing floor plans and overseeing renovations.
Creative Manager at Media Dimension Pte Ltd
October 31, 2012 - August 28, 2025
Developed and executed creative advertising campaigns across press ads, direct mailers, and company profiles. Delivered impactful design solutions for clients such as Changi Airport, Sim Lim Square, NETS, and Great Eastern Singapore. Produced high-quality materials that drove successful marketing campaigns and strengthened brand presence.
Senior Creative Designer at IF I Academy Pte Ltd
April 30, 2013 - August 28, 2025
Boosted sales and built a strong customer base through targeted strategies and market research. Managed promotional materials and designed branding collateral ensuring consistency and quality. Created floor plans and oversaw renovations to align with brand identity.
Creative Manager at CODA Advertising Sdn Bhd
January 1, 2009 - August 28, 2025
Produced advertising campaigns across TVCs, billboards, and press ads meeting client objectives. Collaborated with account teams and copywriters to develop impactful campaigns. Delivered high-quality solutions for clients such as City Square, IOI Development, and Permas Jaya.
Senior Art Director at O'Art Creative Pte Ltd
September 30, 2007 - August 28, 2025
Created design assets for consistent brand communication across websites, magazines, logos, and corporate identities. Delivered impactful design solutions for clients like Patek Philippe, Rudis Fine Food, and Sentosa.
Senior Graphic Designer at Patroids Creative Works Pte Ltd
March 31, 2006 - August 28, 2025
Led successful pitch efforts for both ATL and BTL campaigns securing new business opportunities. Pitched and executed high-profile initiatives including Square 2 Shopping Mall's Grand Opening and NYJC’s Annual Magazine, boosting company reputation.
Senior Graphic Designer at Uiliprint Pte Ltd
May 31, 2005 - August 28, 2025
Designed and executed creative projects from concept to final approval. Oversaw junior designers ensuring quality and timely completion. Worked with clients like Canon, MCYS, and NUH delivering impactful campaigns and ensuring client satisfaction.
Marketing Manager at Paris Baguette Singapore
July 1, 2024 - August 28, 2025
Developed and executed marketing strategies and campaigns to boost brand presence, engagement, and revenue. Managed the marketing team, delegating tasks to ensure efficiency and productivity. Led copywriting, art direction, design, and photography for cohesive campaigns. Coordinated with other departments to create effective sales materials and ensure alignment across all stores. Leveraged market insights and competitive analysis to refine strategies and drive growth.
Digital Marketer at Tradeit.com Pte Ltd
December 1, 2022 - August 28, 2025
Spearheaded the creation of innovative advertising concepts across various media, including photoshoots, storyboards, and direct mailers. Successfully pitched and executed high-impact campaigns for clients such as Yamaha, MOE, and SingHealth, achieving positive client outcomes. Managed diverse client projects including SHARP, Manulife, and Oracle, ensuring on-time delivery and client satisfaction.
Senior Art Director at MyagenCPte Ltd
August 1, 2018 - August 28, 2025
Developed creative concepts for advertising campaigns, driving successful pitches and project outcomes. Pitched and delivered exceptional branding designs for projects like Thousand Lattice, ITE Fiesta 2015, and Woh Hup. Created impactful visual designs for clients including Western Digital, Energizer, and Konica Minolta, enhancing the company’s portfolio.
Senior Art Director at 2ezasia Pte Ltd
December 1, 2015 - August 28, 2025
Boosted sales and built a strong customer base through targeted strategies, market research and promotional materials. Led rebranding efforts to enhance the Academy’s image, strengthen brand recognition, and ensure alignment with brand identity, including designing floor plans and overseeing renovations.
Creative Manager at IFI Academy Pte Ltd
April 1, 2013 - August 28, 2025
Developed and executed creative advertising campaigns across press ads, direct mailers, and company profiles. Delivered impactful design solutions for clients like Changi Airport, Sim Lim Square, NETS, and Great Eastern Singapore. Produced high-quality materials that drove successful marketing campaigns and strengthened brand presence.

Education

Diploma in Graphic Design at Central Academy of Arts, Malaysia
January 1, 2000 - December 31, 2002
Diploma in Graphic Design at Central Academy of Arts, Malaysia
January 1, 2000 - December 1, 2002

Qualifications

Content Creator Certification
January 1, 2024 - August 28, 2025
Content Creator Certification
January 1, 2023 - August 28, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Education, Consumer Goods

Skills

Experience Level