Hi, I'm Zinaejah Ozier-Smith, a passionate communications and marketing specialist with extensive experience creating engaging social media content and executing targeted marketing campaigns. I have a strong background in managing digital content, optimizing CRM systems, and coordinating promotional events to enhance brand visibility and client engagement. Throughout my career, I've worked remotely and on-site, directing marketing initiatives and crafting content that balances professionalism and approachability. I thrive in dynamic environments where creativity and organization intersect, and I’m dedicated to continuous learning and growth. My collaborative spirit has enabled me to build meaningful industry relationships and deliver impactful communications strategies across various platforms and sectors, including non-profit and professional services.

Zinaejah Ozier-Smith

Hi, I'm Zinaejah Ozier-Smith, a passionate communications and marketing specialist with extensive experience creating engaging social media content and executing targeted marketing campaigns. I have a strong background in managing digital content, optimizing CRM systems, and coordinating promotional events to enhance brand visibility and client engagement. Throughout my career, I've worked remotely and on-site, directing marketing initiatives and crafting content that balances professionalism and approachability. I thrive in dynamic environments where creativity and organization intersect, and I’m dedicated to continuous learning and growth. My collaborative spirit has enabled me to build meaningful industry relationships and deliver impactful communications strategies across various platforms and sectors, including non-profit and professional services.

Available to hire

Hi, I’m Zinaejah Ozier-Smith, a passionate communications and marketing specialist with extensive experience creating engaging social media content and executing targeted marketing campaigns. I have a strong background in managing digital content, optimizing CRM systems, and coordinating promotional events to enhance brand visibility and client engagement. Throughout my career, I’ve worked remotely and on-site, directing marketing initiatives and crafting content that balances professionalism and approachability.

I thrive in dynamic environments where creativity and organization intersect, and I’m dedicated to continuous learning and growth. My collaborative spirit has enabled me to build meaningful industry relationships and deliver impactful communications strategies across various platforms and sectors, including non-profit and professional services.

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Language

French
Beginner
English
Fluent

Work Experience

Marketing Specialist at Wise Practice Consulting
January 1, 2025 - Present
Developed and scheduled daily social media content across Instagram, LinkedIn, and Facebook, including Reels and carousel posts to boost engagement and brand visibility. Led all social media marketing efforts for promotional events, ensuring consistent messaging and optimized reach. Authored and distributed weekly email newsletters focusing on engagement, updates, and conversions using AWeber. Wrote bi-weekly blog articles to establish authority, drive SEO traffic, and convert readers into clients. Managed and updated the company website, including service and event pages, membership content, and on-page SEO strategies to improve search visibility. Oversaw member engagement on the Circle platform by responding to inquiries, moderating posts, and coordinating live expert events and accountability meetings. Managed and maintained two Facebook Groups by posting engaging content, moderating interactions, and approving member requests. Regularly updated and optimized the company's Bio.Site
Communications Specialist / Social Media Specialist / Marketing Specialist / Writing Specialist at Great Oak Funding
August 1, 2025 - August 28, 2025
Directed and managed multiple email marketing platforms—including HubSpot, Mailchimp, GoHighLevel, and ActiveCampaign—to run targeted campaigns and nurture client relationships. Administered and optimized the company CRM, developing automation workflows to efficiently generate, track, and maintain leads. Designed and launched a new company website to streamline user experience and strategically direct traffic toward a new business division, increasing revenue potential. Managed ongoing updates and maintenance of the website reflecting services, events, and company initiatives. Directed all promotional efforts for industry conferences, including digital and print materials, while handling external communications with clients and partners. Balanced creative and informative messaging across all channels to maintain a professional yet approachable brand voice. Delivered weekly performance reports on social media engagement and website traffic to inform leadership and guide marketing st
Senior Account Executive at Flyer PR
May 1, 2022 - August 28, 2025
Planned, promoted, and coordinated client events and community activities throughout the Dayton area, serving as the primary liaison between clients and the agency. Organized and executed semesterly Food Truck Rallies, managing logistics, vendor communications, and event promotion to ensure successful turnout and engagement. Created a comprehensive social media strategy packet for the University of Dayton Student Government Association, guiding their digital presence and content planning. Developed Flyer PR's visual and brand identity from the ground up during its inaugural year and led management of its social media platforms. Gained hands-on experience executing real-world PR campaigns, including research, strategy development, and client relations. Strengthened project management, social media marketing, and branding expertise through collaboration with university partners and local organizations.
Digital Content Associate at Germinder & Associates
August 1, 2020 - August 28, 2025
Developed strategic content plans to increase engagement and brand visibility across LinkedIn, Instagram, YouTube, and X (formerly Twitter). Attended industry events and public relations webinars to deepen understanding of brand awareness, audience engagement, and content strategy. Wrote blog posts and press releases for the company’s website to communicate key updates, amplify company values, and position the brand as a thought leader. Researched media trends to inform content direction and ensure brand messaging remained current, relevant, and culturally aware. Designed and launched a new Instagram account using custom visuals created in Canva, helping to establish a consistent and visually appealing brand identity. Championed diversity, equity, and inclusion through written content and open dialogue with PR professionals nationwide, reinforcing the company’s core values. Built meaningful relationships with PR leaders nationwide, gaining mentorship, industry insights, and practic
Media Coordinator / Vocational Journey Project Coordinator at University of Dayton School of Engineering
May 1, 2021 - August 28, 2025
Collected and shared vocational journey stories from faculty and staff with first- and second-year engineering students to highlight diverse career paths and inspire exploration. Initiated and conducted interviews with faculty, staff, student organizations, and engineering-focused clubs to gather meaningful content for student engagement. Produced engaging video snippets from interviews using creative editing techniques to make content fun, accessible, and relevant to students. Launched and managed an Instagram page to increase student excitement around coursework and showcase real-world applications of engineering disciplines. Trained peer advisors in social media strategy and digital engagement, expanding their ability to connect with students online. Participated in reverse mentoring by guiding older staff members on modern digital communication tools and trends. Gained valuable leadership, interviewing, and storytelling experience through managing digital content and facilitating c
Social Media Intern at Good News For Pets
August 1, 2021 - August 28, 2025
Created engaging social media content for LinkedIn, Instagram, and X (formerly Twitter), as well as website content via WordPress, to support the company’s brand in the animal health and wellness space. Conducted ongoing industry research on animal health, veterinary trends, and pet-related topics to inform content strategy and maintain subject-matter relevance. Authored articles on upcoming Chewy products, current pet-related issues, and veterinary news, regularly sharing press releases from trusted sources such as the American Veterinary Medical Association (AVMA). Maintained and strengthened the company’s brand presence across digital platforms, increasing audience engagement and aligning content with brand voice and mission. Improved social media strategy, writing, and industry awareness through consistent content creation, trend monitoring, and participation in field-related discussions.

Education

BA Communications at University of Dayton
August 1, 2018 - May 1, 2022

Qualifications

Notary Public, State of Ohio
January 1, 2022 - August 28, 2025
PRSA-NY Big Apple Award
January 1, 2021 - August 28, 2025

Industry Experience

Non-Profit Organization, Professional Services, Education