I am a results-oriented marketing professional with over five years of experience driving brand awareness, community engagement, and revenue growth across various industries including education, retail, and consumer goods. I blend data analysis with strategic and agile execution to achieve impactful outcomes such as over 100% ROI growth. Fluent in English, Cantonese, and Mandarin Chinese, I am a full-stack marketer with expertise in integrated marketing, content marketing, paid media, marketing analytics, and project management. Throughout my career, I have led successful marketing communications projects, optimized digital channels, and enhanced customer engagement. I am passionate about leveraging data-driven marketing strategies to generate measurable business results and create engaging customer experiences. My educational background includes post-graduate certificates in Marketing Management and Digital Product Design from Sheridan College, complementing my practical skills and industry knowledge.

Kaiying He

I am a results-oriented marketing professional with over five years of experience driving brand awareness, community engagement, and revenue growth across various industries including education, retail, and consumer goods. I blend data analysis with strategic and agile execution to achieve impactful outcomes such as over 100% ROI growth. Fluent in English, Cantonese, and Mandarin Chinese, I am a full-stack marketer with expertise in integrated marketing, content marketing, paid media, marketing analytics, and project management. Throughout my career, I have led successful marketing communications projects, optimized digital channels, and enhanced customer engagement. I am passionate about leveraging data-driven marketing strategies to generate measurable business results and create engaging customer experiences. My educational background includes post-graduate certificates in Marketing Management and Digital Product Design from Sheridan College, complementing my practical skills and industry knowledge.

Available to hire

I am a results-oriented marketing professional with over five years of experience driving brand awareness, community engagement, and revenue growth across various industries including education, retail, and consumer goods. I blend data analysis with strategic and agile execution to achieve impactful outcomes such as over 100% ROI growth. Fluent in English, Cantonese, and Mandarin Chinese, I am a full-stack marketer with expertise in integrated marketing, content marketing, paid media, marketing analytics, and project management.

Throughout my career, I have led successful marketing communications projects, optimized digital channels, and enhanced customer engagement. I am passionate about leveraging data-driven marketing strategies to generate measurable business results and create engaging customer experiences. My educational background includes post-graduate certificates in Marketing Management and Digital Product Design from Sheridan College, complementing my practical skills and industry knowledge.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Marketing Specialist (Research Assistant) at Sheridan College
April 1, 2025 - August 29, 2025
Led marketing communications projects to increase brand awareness and student engagement for the S-Sense department. Improved post impressions by 52% through managing content calendars and weekly performance analysis across virtual channels. Drove over 100 student sign-ups for a webinar by creating compelling email copy and creative campaigns. Reduced app drop-off rates by 25% by synthesizing UX research into copy and wireframe updates to improve navigation and inclusivity.
Digital Marketing Specialist at Kraken Sense
July 1, 2024 - August 29, 2025
Managed website content and SEO projects to boost company’s visibility. Increased monthly organic traffic by 75% through development and implementation of an SEO roadmap including site audits, technical and on-page SEO, and content strategies. Generated 3 qualified leads by launching a keyword-driven product page with conversion-focused copy and a supporting product video. Translated complex product info into accurate and compelling sales materials and brochures.
Senior E-commerce Officer (Marketing) at DFI Retail Group
July 1, 2023 - August 29, 2025
Generated $9.6 million in annual revenue and achieved 84% year-over-year growth by creating and executing integrated marketing strategies across social media, influencer marketing, paid media, and CRM for the Health & Beauty banner. Increased product conversion rate by 57% by optimizing online and in-store touchpoints, improving product description pages, and managing point of sale material displays. Improved campaign ROI by 102% through rigorous sales and KPI tracking and continuous performance optimization.
Associate Marketing Planner at Pattern
December 1, 2020 - August 29, 2025
Managed marketing for four brands including Skechers, KONG, Kathmandu, and Thorne. Increased online store conversion rate by 36% through collaborative marketplace campaigns and creation of more than 260 localized product description pages and social posts. Produced over 50 reports based on competitive analysis, market research, and benchmarking to guide eCommerce strategy and merchandising. Achieved 500%+ engagement growth by optimizing paid, influencer, and content marketing programs based on performance data.
Account Manager at Meltwater
February 1, 2021 - August 29, 2025
Performed account management functions in Shanghai, contributing to client relationship building and marketing service delivery.
E-commerce Officer at Mannings China
March 1, 2019 - August 29, 2025
Managed e-commerce activities and marketing efforts to support sales growth in Guangzhou, China.
E-commerce Assistant at Mannings China
March 1, 2018 - August 29, 2025
Assisted in e-commerce operations and marketing initiatives to enhance online sales.
Sales and Marketing Assistant at Informa Markets Trust
June 1, 2016 - August 29, 2025
Supported sales and marketing activities to aid business development in Guangzhou, China.

Education

Post-Graduate Certificate at Sheridan College
January 1, 2024 - April 1, 2025
Post-Graduate Certificate at Sheridan College
January 1, 2023 - January 1, 2024
Bachelor's Degree at Zhujiang College of South China Agricultural University
January 1, 2011 - January 1, 2015

Qualifications

Post-Graduate Certificate: Digital Product Design
January 1, 2024 - April 1, 2025
Post-Graduate Certificate: Marketing Management
January 1, 2023 - January 1, 2024

Industry Experience

Education, Retail, Consumer Goods, Professional Services, Software & Internet