Digital Marketing Specialist at Leasafric Ghana PLC

Established comprehensive website tracking using GA4 and GTM, including UTM parameters, to ensure accurate performance measurement. Implemented automated email/SMS campaigns for seasonal greetings and birthday messages, enhancing client retention and brand awareness. Developed and launched a QR code-based client feedback system, improving customer service and fostering client retention. Streamlined customer communication with automated responses on Instagram and Facebook to ensure prompt inquiry resolution. Generated over 300 leads with a 10% conversion rate via a targeted, region-specific car rental campaign in Q4 2024.

Digital Marketing Instructor (Part-time) at Blossom Academy / Digital Mojo Tech Solutions / Crux Training Institute / Self-employed Trainer / IPMC College of Technology

Teaching Digital Marketing courses across multiple institutes, training over 90 students collectively in areas such as website design (WordPress), SEO, Google Ads, Email/SMS, Content Marketing, Analytics, and Strategy. Appointed Lead Instructor for Blossom Academy’s first Digital Marketing cohort; designed the full curriculum and delivered practical training sessions with over 90% student satisfaction. Built and maintained a global learning community of 1,700+ students on Udemy with a 4.4-star rating. Provide ongoing mentorship and support contributing to learners' professional growth.

Chief Marketing Officer (Remote) at Ratecardly

Managed marketing strategies and campaigns remotely to drive growth.

Digital Marketing Freelancer at girardboakye-yiadom.com

Provided freelance digital marketing services including SEO, PPC, and content marketing.

Associate Digital Marketer (Remote) at Tech1M, UK, London

Executed digital marketing projects and campaigns remotely for UK-based clients.

Digital Marketing Project (Remote) at Hotels Fashion, UK

Handled digital marketing tasks focused on enhancing brand visibility and lead generation.