I am a self-motivated Front-End Developer and Designer with over 20 years of hands-on coding experience, recently formalised with a Level 4 Full Stack Web Development qualification from BCS. Having sold my business at the end of 2024, I am now focusing full-time on web development, my longest-held passion other than cycling. I bring a blend of creative and technical skills, with a strong understanding of HTML, CSS, JavaScript, and responsive design, as well as experience building and maintaining an eCommerce website and a recent React-based front-end project. I am excited to deliver meaningful work in projects that help businesses establish a clear and credible online presence.

Charles Richer-Smith

I am a self-motivated Front-End Developer and Designer with over 20 years of hands-on coding experience, recently formalised with a Level 4 Full Stack Web Development qualification from BCS. Having sold my business at the end of 2024, I am now focusing full-time on web development, my longest-held passion other than cycling. I bring a blend of creative and technical skills, with a strong understanding of HTML, CSS, JavaScript, and responsive design, as well as experience building and maintaining an eCommerce website and a recent React-based front-end project. I am excited to deliver meaningful work in projects that help businesses establish a clear and credible online presence.

Available to hire

I am a self-motivated Front-End Developer and Designer with over 20 years of hands-on coding experience, recently formalised with a Level 4 Full Stack Web Development qualification from BCS. Having sold my business at the end of 2024, I am now focusing full-time on web development, my longest-held passion other than cycling. I bring a blend of creative and technical skills, with a strong understanding of HTML, CSS, JavaScript, and responsive design, as well as experience building and maintaining an eCommerce website and a recent React-based front-end project. I am excited to deliver meaningful work in projects that help businesses establish a clear and credible online presence.

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Work Experience

Freelance Web Design & Marketing Consultant at Self-employed
January 1, 2025 - Present
Built responsive React front-end for a group project as part of BCS Full Stack qualification. Developed clean, accessible front-end code using HTML, CSS & JavaScript.
Founder and Technical Lead at Love Beer
December 31, 2024 - August 29, 2025
Designed, maintained, and optimised a WordPress & WooCommerce e-commerce site generating 600k monthly impressions. Handled all front-end development, SEO and site updates. Ensured mobile responsiveness and maintained #1 ranking for target keywords. Created site graphics and branding using Adobe Creative Suite.
Draught & Cellar Installation Foreman at Party Doctors Ltd
October 1, 2016 - August 29, 2025
Managed bar installations for high-profile events, ensuring technical accuracy and guest experience. Liaised with production teams and venues for seamless execution.
Travelling & Volunteering at Temp Work
March 1, 2015 - August 29, 2025
Travelled independently across Europe by motorcycle. Led volunteer teams at major UK festivals, supporting charity bar operations and logistics.
Affiliate Marketing Manager at Submission Technology Ltd
June 30, 2013 - August 29, 2025
Designed landing pages and used A/B testing to improve conversion. Collaborated on SEO-focused initiatives to increase traffic and conversions.
Web Specialist at Cambria Autos PLC
June 30, 2012 - August 29, 2025
Maintained and updated dealership websites with accurate content and imagery. Applied responsive design principles and accessibility standards.
Marketing Assistant at MulliganWilliams
July 1, 2010 - August 29, 2025
Conducted market research to identify client acquisition opportunities and inform targeted outreach. Designed and distributed promotional collateral, including the successful ‘Golden Ticket’ campaign. Supported planning and execution of customer engagement events. Partnered with sales to align messaging and boost lead conversion. Monitored campaign data and reported on performance to improve future marketing strategies.

Education

Level 4 Full Stack Developer at BCS
January 11, 2030 - January 1, 2025
BA (Hons) - Graphic Design inc. Marketing, Branding & Advertising Modules at De Montfort University
January 11, 2030 - August 29, 2025
Foundation Degree - Art & Design at UCCA, Maidstone
January 11, 2030 - August 29, 2025
A-Levels - Maths, Sociology at Mid-Kent College
January 11, 2030 - August 29, 2025
GCSEs – Maths, English (lit and lang), Science (double award), Design Tech, Art at Cornwallis Academy
January 11, 2030 - August 29, 2025

Qualifications

Level 4 Full Stack Developer (BCS)
January 11, 2030 - August 29, 2025
Prestige Awards Multi-Award Winner
January 11, 2030 - August 29, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services