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I am a multidisciplinary creative with over 8 years of experience spanning digital marketing, copywriting, and design. I've successfully led AI-integrated campaigns, designed national nonprofit assets, and produced compelling content that resonates across various industries. I thrive where strategy, storytelling, and technology intersect. I specialize in building and managing streamlined workflows, crafting intentional content, and designing visuals that spark connection and drive action. Combining strategic thinking with creative execution is my passion, and I enjoy collaborating with leadership and teams to elevate brand presence and impact.…I am a multidisciplinary creative with over 8 years of experience spanning digital marketing, copywriting, and design. I've successfully led AI-integrated campaigns, designed national nonprofit assets, and produced compelling content that resonates across various industries. I thrive where strategy, storytelling, and technology intersect. I specialize in building and managing streamlined workflows, crafting intentional content, and designing visuals that spark connection and drive action. Combining strategic thinking with creative execution is my passion, and I enjoy collaborating with leadership and teams to elevate brand presence and impact.

Bianca Schmutz

Creative Director, Copywriter, Graphic Designer, +2

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I am a multidisciplinary creative with over 8 years of experience spanning digital marketing, copywriting, and design. I've successfully led AI-integrated campaigns, designed national nonprofit assets, and produced compelling content that resonates across various industries. I thrive where strategy, storytelling, and technology intersect. I specialize in building and managing streamlined workflows, crafting intentional content, and designing visuals that spark connection and drive action. Combining strategic thinking with creative execution is my passion, and I enjoy collaborating with leadership and teams to elevate brand presence and impact.…I am a multidisciplinary creative with over 8 years of experience spanning digital marketing, copywriting, and design. I've successfully led AI-integrated campaigns, designed national nonprofit assets, and produced compelling content that resonates across various industries. I thrive where strategy, storytelling, and technology intersect. I specialize in building and managing streamlined workflows, crafting intentional content, and designing visuals that spark connection and drive action. Combining strategic thinking with creative execution is my passion, and I enjoy collaborating with leadership and teams to elevate brand presence and impact.

Available to hire

I am a multidisciplinary creative with over 8 years of experience spanning digital marketing, copywriting, and design. I’ve successfully led AI-integrated campaigns, designed national nonprofit assets, and produced compelling content that resonates across various industries. I thrive where strategy, storytelling, and technology intersect.

I specialize in building and managing streamlined workflows, crafting intentional content, and designing visuals that spark connection and drive action. Combining strategic thinking with creative execution is my passion, and I enjoy collaborating with leadership and teams to elevate brand presence and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Copywriter | SEO & Product Content at Holt Renfrew, Natural Factors, VCIB, Strides Toronto

January 1, 2023 - August 31, 2025

Crafted SEO-optimized web content, video scripts, and luxury product copy. Helped redefine brand tone across digital campaigns for fashion, wellness, and banking clients. Led copy development for VCIB’s national brand launch video. Conducted keyword research and competitor analysis to drive organic traffic and visibility. Collaborated closely with design, marketing, and external agencies to align storytelling with visual and strategic objectives across print and digital media.

Senior Graphic Designer | Copywriter | Digital Marketing Strategist at The Salvation Army Canada & Bermuda

January 1, 2020 - Present

Led AI-driven digital marketing campaigns that increased donor engagement by 30%, targeting Millennials and Gen Z. Developed annual reports and national design templates adopted across divisions. Created campaign visuals and digital assets to support programs, events, family services, and housing initiatives. Partnered with leadership and donors to elevate fundraising performance and expand reach. Produced social media reels and still images, significantly boosting brand awareness.

Communications Lead at Queen Street West BIA

January 1, 2018 - August 31, 2025

Spearheaded a branded partnership with BMO to launch two new public parkettes, enhancing Queen West’s visibility and community engagement. Led development of RFPs and collaborated with agencies on a full rebrand, including logo design and website overhaul to elevate professionalism and partner engagement. Created marketing collateral and polished presentation decks for board and city-facing initiatives; liaised with City Hall on civic strategy. Co-led ideation and planning for major events such as Midnight Madness and Nuit Blanche, boosting foot traffic and small business support.