Cassia Cruz

Developed and executed lead-generation and brand awareness campaigns for aged care and retirement not-for-profit organisation across Queensland. Collaborated with stakeholders to ensure campaign success. Oversaw brand strategy and collateral development, market research, competitor analysis, CRM management and marketing budget planning. Executed sponsorships and events calendar including onsite activations. Improved cross-department collaboration and implemented live chat tool generating 47 qualified leads in the first month.

Responsible for the marketing, communications, and customer experience department for a not-for-profit organisation operating in disability, mental health, aged care, domestic violence, homelessness, and community housing in Southern East Queensland and Northern New South Wales. Led omnichannel marketing strategies, drove lead generation and customer acquisition, managed digital platforms, social media, ensured brand consistency, and led community engagement initiatives. Held strategic and operational leadership including budget management and team mentoring. Achievements include boosting SIL house occupancy from 60% to 98%, increasing social media followers by 56%, and leading the Kindness Wall community project with substantial media coverage.

Responsible for brand awareness campaigns, promotions and outreach projects nationwide. Executed marketing projects including Grow Bold Podcast aligning with brand positioning and KPIs. Managed media partnerships, advertising copy production, sponsorship calendar, major events, and detailed reporting. Held operational leadership role with budget and team management. Key achievements included launching new charity Be Someone for Someone in five months and managing brand development and creative production.