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I am a strategic and hands-on marketing leader with over 17 years of experience driving brand growth, lead generation, and customer engagement across multi-site, service-based sectors such as education, health, and community services. I excel at leading high-performing teams and integrating traditional with digital marketing to align strategy with business goals, enhancing brand visibility and reputation. Known for building collaborative relationships and driving innovation, I create campaigns that connect emotionally while delivering measurable outcomes. I am passionate about community engagement and delivering impactful marketing results that support organizational objectives and growth.…I am a strategic and hands-on marketing leader with over 17 years of experience driving brand growth, lead generation, and customer engagement across multi-site, service-based sectors such as education, health, and community services. I excel at leading high-performing teams and integrating traditional with digital marketing to align strategy with business goals, enhancing brand visibility and reputation. Known for building collaborative relationships and driving innovation, I create campaigns that connect emotionally while delivering measurable outcomes. I am passionate about community engagement and delivering impactful marketing results that support organizational objectives and growth.

Cassia Cruz

Brand Strategist, Content Strategist, Growth Marketer, +7

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I am a strategic and hands-on marketing leader with over 17 years of experience driving brand growth, lead generation, and customer engagement across multi-site, service-based sectors such as education, health, and community services. I excel at leading high-performing teams and integrating traditional with digital marketing to align strategy with business goals, enhancing brand visibility and reputation. Known for building collaborative relationships and driving innovation, I create campaigns that connect emotionally while delivering measurable outcomes. I am passionate about community engagement and delivering impactful marketing results that support organizational objectives and growth.…I am a strategic and hands-on marketing leader with over 17 years of experience driving brand growth, lead generation, and customer engagement across multi-site, service-based sectors such as education, health, and community services. I excel at leading high-performing teams and integrating traditional with digital marketing to align strategy with business goals, enhancing brand visibility and reputation. Known for building collaborative relationships and driving innovation, I create campaigns that connect emotionally while delivering measurable outcomes. I am passionate about community engagement and delivering impactful marketing results that support organizational objectives and growth.

Available to hire

I am a strategic and hands-on marketing leader with over 17 years of experience driving brand growth, lead generation, and customer engagement across multi-site, service-based sectors such as education, health, and community services. I excel at leading high-performing teams and integrating traditional with digital marketing to align strategy with business goals, enhancing brand visibility and reputation.

Known for building collaborative relationships and driving innovation, I create campaigns that connect emotionally while delivering measurable outcomes. I am passionate about community engagement and delivering impactful marketing results that support organizational objectives and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Portuguese

Fluent

English

Fluent

Work Experience

Head of Marketing, Communications and Customer Experience at Momentum Collective

October 1, 2021 - September 1, 2025

Responsible for the marketing, communications, and customer experience department for a not-for-profit organisation operating in disability, mental health, aged care, domestic violence, homelessness, and community housing in Southern East Queensland and Northern New South Wales. Led omnichannel marketing strategies, drove lead generation and customer acquisition, managed digital platforms, social media, ensured brand consistency, and led community engagement initiatives. Held strategic and operational leadership including budget management and team mentoring. Achievements include boosting SIL house occupancy from 60% to 98%, increasing social media followers by 56%, and leading the Kindness Wall community project with substantial media coverage.

Marketing Manager at Southern Cross Care Queensland

October 1, 2021 - September 1, 2025

Developed and executed lead-generation and brand awareness campaigns for aged care and retirement not-for-profit organisation across Queensland. Collaborated with stakeholders to ensure campaign success. Oversaw brand strategy and collateral development, market research, competitor analysis, CRM management and marketing budget planning. Executed sponsorships and events calendar including onsite activations. Improved cross-department collaboration and implemented live chat tool generating 47 qualified leads in the first month.

Marketing, Promotions and Partnerships Specialist at Feros Care

March 1, 2021 - September 1, 2025

Responsible for brand awareness campaigns, promotions and outreach projects nationwide. Executed marketing projects including Grow Bold Podcast aligning with brand positioning and KPIs. Managed media partnerships, advertising copy production, sponsorship calendar, major events, and detailed reporting. Held operational leadership role with budget and team management. Key achievements included launching new charity Be Someone for Someone in five months and managing brand development and creative production.

Marketing Project Officer at Feros Care

March 1, 2019 - September 1, 2025

Led development and execution of marketing strategies and campaigns including creative asset production, brand strategy management, and video marketing content production. Worked with internal and external stakeholders to optimize marketing efforts supporting strategic business objectives. Delivered successful brand awareness campaigns increasing brand recognition and digital engagement significantly.

Marketing Specialist at Print Elements (Sydney)

March 1, 2012 - September 1, 2025

Marketing specialist role focused on various marketing activities and campaign support within Print Elements.

Marketing Generalist at Liessen Primary and High School (Brazil)

April 1, 2010 - September 1, 2025

Performed generalist marketing functions for Liessen Primary and High School.

Marketing Coordinator at Feros Care

April 1, 2017 - September 1, 2025

Coordinated marketing activities and supported campaigns at Feros Care, contributing to brand growth and awareness.

National Senior Marketing Coordinator at Expense Reduction Analyst (Sydney)

April 1, 2014 - September 1, 2025

Senior role managing marketing coordination at a national level for Expense Reduction Analyst in Sydney.