I am a multidisciplinary creative with over 15 years of experience spanning graphic design, illustration, and brand development. Known for crafting culture-forward visuals that merge storytelling, social justice, and music, I have developed more than 50 brand identities, 20+ album covers, and numerous apparel collections. I am adept at managing projects from concept through production and delivering designs that elevate client brands. Throughout my career, I have provided creative services for diverse clients in music, fashion, and nonprofit sectors. My work has significantly enhanced client recognition and resulted in substantial increases in merchandise sales. I also bring strong skills in managing creative teams, collaborating across disciplines, and ensuring high-quality, on-time delivery of assets.…

Rodney Herod, Jr.

I am a multidisciplinary creative with over 15 years of experience spanning graphic design, illustration, and brand development. Known for crafting culture-forward visuals that merge storytelling, social justice, and music, I have developed more than 50 brand identities, 20+ album covers, and numerous apparel collections. I am adept at managing projects from concept through production and delivering designs that elevate client brands. Throughout my career, I have provided creative services for diverse clients in music, fashion, and nonprofit sectors. My work has significantly enhanced client recognition and resulted in substantial increases in merchandise sales. I also bring strong skills in managing creative teams, collaborating across disciplines, and ensuring high-quality, on-time delivery of assets.…

Available to hire

I am a multidisciplinary creative with over 15 years of experience spanning graphic design, illustration, and brand development. Known for crafting culture-forward visuals that merge storytelling, social justice, and music, I have developed more than 50 brand identities, 20+ album covers, and numerous apparel collections. I am adept at managing projects from concept through production and delivering designs that elevate client brands.

Throughout my career, I have provided creative services for diverse clients in music, fashion, and nonprofit sectors. My work has significantly enhanced client recognition and resulted in substantial increases in merchandise sales. I also bring strong skills in managing creative teams, collaborating across disciplines, and ensuring high-quality, on-time delivery of assets.

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Work Experience

Freelance Illustrator & Graphic Designer at FlyWidit Customs
April 30, 2006 - Present
Provided creative services for diverse clients in music, fashion, and nonprofit sectors including brand identities, custom illustrations, and digital/print deliverables. Developed over 50 brand identities, 20+ album covers, and 15 apparel collections, significantly enhancing client recognition and increasing merchandise sales by 30–50%. Managed projects from concept to production ensuring seamless client discovery, final file preparation, and vendor coordination. Mastered Procreate, Adobe Illustrator, Photoshop, and InDesign to create high-resolution vector and raster artwork.
Art Director (Contract) at Kreadiv & Koo Agency
October 1, 2023 - September 2, 2025
Led creative direction for multi-channel campaigns across six major consumer and lifestyle clients. Managed designers, photographers, and copywriters to develop concepts, mood boards, and marketing collateral. Established cohesive brand aesthetics increasing client engagement across social channels by approximately 25%. Presented creative concepts to stakeholders and ensured on-time delivery of high-quality assets.
Nightschool Intern at Golin
February 28, 2023 - September 2, 2025
Completed a rotational internship across public relations, social media, and creative teams gaining insight into integrated marketing. Assisted senior designers in creating digital assets and campaign materials for national clients, ensuring brand consistency. Participated in brainstorming sessions for over ten PR campaigns and pitched concepts used in final deliverables. Supported social media content scheduling and developed storyboards and wireframes enhancing engagement metrics. Improved proficiency with Figma and Adobe XD by prototyping digital experiences and refining user interface designs.
Visual Storyteller (Contract) at Dr. Boyce D. Watkins
February 28, 2019 - September 2, 2025
Produced weekly illustrations and infographics for an educational platform focused on financial literacy and social justice, making complex information accessible. Crafted narrative-driven visuals for social media posts, video thumbnails, and course materials, increasing follower engagement by 20%. Collaborated with content writers and subject-matter experts to ensure visual storytelling aligned with brand voice and messaging. Developed a library of reusable assets and templates improving production efficiency and maintaining consistent visual identity.
Contributing Writer & Graphic Designer at Greedmont Park
September 1, 2018 - September 2, 2025
Wrote over 40 feature articles, interviews, and reviews covering music, art, and culture, strengthening the platform’s editorial voice. Designed editorial layouts, custom illustrations, and promotional graphics enhancing reader engagement and brand identity. Created event posters, merchandise artwork, and album review visuals contributing to a 15% increase in site traffic and improved event attendance. Managed social media content calendar and cross-platform branding, boosting follower growth and engagement. Partnered with musicians, artists, and cultural influencers on collaborative features and promotional campaigns.
Graphic Design Intern at A3C Music Festival & Conference
June 30, 2013 - October 30, 2013
Developed marketing materials and merchandise including posters, badges, and t-shirts for the 2013 A3C Music Festival, ensuring visuals resonated with hip-hop culture. Assisted in updating the festival’s brand identity and produced creative concepts for promotional campaigns across print and social media. Collaborated with event organizers and performing artists to align design solutions with event themes and sponsor requirements. Supported on-site branding execution including installation of signage and vendor displays delivering a cohesive festival experience.

Education

Bachelor's Degree at Sam Houston State University
January 1, 2004 - January 1, 2010
Studied Entrepreneurship & Business Administration at Rasmussen University
January 1, 2012 - January 1, 2013
High School Diploma at Giddings High School
January 1, 2000 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Education, Professional Services