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I am a versatile digital marketer with extensive experience combining data, creativity, and strategy to produce high-impact content that resonates with target audiences and delivers measurable results across multiple channels. Skilled in SEO, Google Analytics, social media growth, community engagement, and content strategy, I enjoy crafting tailored marketing solutions that increase visibility and foster meaningful audience interactions. With certifications in HubSpot social media, email marketing, SEO, Google Analytics, Google Ads, and Microsoft PowerApps, I am dedicated to continuous learning and applying the latest digital marketing best practices. My background includes managing large social media communities, optimizing video and email campaigns, and developing comprehensive communication strategies, both freelance and for agencies in France and Lebanon.…I am a versatile digital marketer with extensive experience combining data, creativity, and strategy to produce high-impact content that resonates with target audiences and delivers measurable results across multiple channels. Skilled in SEO, Google Analytics, social media growth, community engagement, and content strategy, I enjoy crafting tailored marketing solutions that increase visibility and foster meaningful audience interactions. With certifications in HubSpot social media, email marketing, SEO, Google Analytics, Google Ads, and Microsoft PowerApps, I am dedicated to continuous learning and applying the latest digital marketing best practices. My background includes managing large social media communities, optimizing video and email campaigns, and developing comprehensive communication strategies, both freelance and for agencies in France and Lebanon.

Ghida Arfi

Digital Marketer, Community Manager, Marketing Consultant, +2

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I am a versatile digital marketer with extensive experience combining data, creativity, and strategy to produce high-impact content that resonates with target audiences and delivers measurable results across multiple channels. Skilled in SEO, Google Analytics, social media growth, community engagement, and content strategy, I enjoy crafting tailored marketing solutions that increase visibility and foster meaningful audience interactions. With certifications in HubSpot social media, email marketing, SEO, Google Analytics, Google Ads, and Microsoft PowerApps, I am dedicated to continuous learning and applying the latest digital marketing best practices. My background includes managing large social media communities, optimizing video and email campaigns, and developing comprehensive communication strategies, both freelance and for agencies in France and Lebanon.…I am a versatile digital marketer with extensive experience combining data, creativity, and strategy to produce high-impact content that resonates with target audiences and delivers measurable results across multiple channels. Skilled in SEO, Google Analytics, social media growth, community engagement, and content strategy, I enjoy crafting tailored marketing solutions that increase visibility and foster meaningful audience interactions. With certifications in HubSpot social media, email marketing, SEO, Google Analytics, Google Ads, and Microsoft PowerApps, I am dedicated to continuous learning and applying the latest digital marketing best practices. My background includes managing large social media communities, optimizing video and email campaigns, and developing comprehensive communication strategies, both freelance and for agencies in France and Lebanon.

Available to hire

I am a versatile digital marketer with extensive experience combining data, creativity, and strategy to produce high-impact content that resonates with target audiences and delivers measurable results across multiple channels. Skilled in SEO, Google Analytics, social media growth, community engagement, and content strategy, I enjoy crafting tailored marketing solutions that increase visibility and foster meaningful audience interactions.

With certifications in HubSpot social media, email marketing, SEO, Google Analytics, Google Ads, and Microsoft PowerApps, I am dedicated to continuous learning and applying the latest digital marketing best practices. My background includes managing large social media communities, optimizing video and email campaigns, and developing comprehensive communication strategies, both freelance and for agencies in France and Lebanon.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Community Management Intern at Jellysmack, France

April 1, 2023 - September 2, 2025

Produced bilingual (English/French) copy for Binge Society across Facebook, YouTube, and Snapchat with over 13M followers, contributing to a 17% increase in reach and engagement rate. Executed strategy to optimize key video elements such as end screens, cards, and CTAs, boosting views, session durations, and audience retention. Leveraged audience analytics to develop compelling content including polls, teaser posts, and updates for the YouTube community tab with 3M+ subscribers, resulting in a 28% increase in subscriber engagement and community growth. Crafted scroll-stopping taglines and optimized high-conversion thumbnails, improving click-through rates across platforms via audience insights and A/B testing. Launched diverse YouTube campaigns using themed playlists, enhancing reach and performance across new and legacy content.

Freelance Digital Marketer & Content Strategist at Self-employed

January 1, 2024 - Present

Created SEO-optimized website, blog, and social media content for diverse clients, increasing visibility and engagement by up to 20% through tailored content strategies. Developed and implemented comprehensive social media strategies to enhance brand awareness and cultivate community engagement, leading to 15% growth in followers and interactions. Conducted in-depth market research and competitor analysis to identify audience needs, uncover emerging trends, and highlight unique value propositions. Created and executed targeted email campaigns using MailChimp, increasing open rates by up to 22% through compelling subject lines, segmentation, and A/B testing.

Marketing Consultant at SOS Moustique, France

August 1, 2021 - September 2, 2025

Co-developed and executed data-driven communication campaigns that increased audience reach by 25% across key platforms through strategic approaches tailored to specific audience segments. Revamped social media and website content strategy using audience insights, leading to a 21% increase in engagement and a 6% uplift in click-through rates across target pages. Streamlined internal and external communication workflows, enhancing message consistency and improving efficiency across project timelines.

Marketing Intern at Bank Audi, Lebanon

September 1, 2019 - September 2, 2025

Collaborated with head of marketing to enhance SEO and SEM strategies, improving website traffic and search engine rankings. Enhanced UI/UX and on-site content, improving user satisfaction and reducing bounce rates. Participated in development and execution of email marketing campaigns focused on high-value clients, resulting in higher open and click-through rates. Digitized and organized legacy documentation, increasing operational efficiency for the marketing team. Crafted a comprehensive communication strategy tailored to target audiences. Conducted competitive analysis and market research to refine outreach strategies and improve market positioning. Supported brand positioning and audience segmentation efforts, identifying key opportunities for targeted campaigns and messaging.